Mapping Out Your Website for SEO Keywords

Remember way back when we discussed Information Architecture (IA)? I told you this would be the road map for your web site. I told you it was going to be important for SEO. Here is why.

You are now going to choose which pages on your web site (using your IA) are going to be optimized for which keywords. However, I want to make one quick suggestion before you start…

Take your newly formed keyword list and Group your keywords into themes. For example if you sell team sports jerseys, you can break your keywords down by sports…

Baseball jerseys, custom baseball jerseys, baseball jersey store
Eagles Football jerseys, official NFL football jersey
German soccer jerseys, soccer jerseys France.
So when you decide you want to have a page just for football jerseys, you can optimize that web page for your football jersey keywords. Use your IA as guide to creating web pages and the keywords to use for optimization.

Once you have this all planned (mapped out) you can then decide on things like page names, content, and tags. More to come on that… Go Eagles!