If you’ve been looking for a way to make REAL money online, then it’s time for you to take a closer look at Google AdSense.Often underestimated, Google AdSense is just the program you need to begin producing cash profits 24/7 on the Internet.It’s true – and best of all Google AdSense can allow you to begin generating a sizeable income online with very minimal effort! That’s right, all you need to know are a few insider tips and secrets that are revealed in the “Making Sense of Google AdSense” ebook and you could have money flooding into your bank account quickly and easily.At Last! How Anyone – Including a Complete Internet Newbie – Can Earn Maximum Profits from Google AdSense is Revealed!Inside the “Making Sense of Google AdSense” ebook, you’ll find truckloads of never-before-revealed tricks, techniques and other information that you can begin using immediately to produce unprecedented profits with Google AdSense. Take a look at just some of what you will learn by reading this amazing ebook:
How to get the right AdSense ads for your page content – plus, how to ensure the highest click-thru rates!
The differences between the three AdSense options – and how to choose the right option for your site!
How AdSense really works – read this information and you’ll be an AdSense expert in no time … even if you have no prior Internet experience!
How to get started with AdSense – and be making huge profits in no time!
5 steps to AdSense success – follow these tips and you’ll be amazed at how easy it is to make big money with AdSense!
5 ways to find the best keywords for your site – you may be very surprised at what you read here!
How to squeeze the maximum amount of profits possible from Google AdSense – understanding the Google AdSense program is one thing, using it to its fullest potential is another ... discover everything that you need to make as much money as you can from AdSense here!
Never-before revealed success tips – plus, five things you should never do with AdSense.
How to use AdSense on a blog – and really send your online profits soaring!
How the AdSense formula works – see firsthand just how profitable AdSense can be for you!
How to get great content that will not only attract prospects but will get them to click on your ads – reading this is sure to put you on the fast track to sucess!
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You have probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is. Well, for one thing, its a one of the hottest new ways to make money online without having to do a whole lot. If youve read Robert Kiyosakis book, Rich Dad,Poor Dad, you know that passive income is the best kind of income to have.Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.
BONUS #2! Value $57 New Adsense Formula Revealed:
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- Who Else Wants To Open Endless Income Streams With Google Adsense -
The Most Profitable Advertising System Ever Created? What You Haven't Been Told:You Don't Have To Be An Internet Marketing Expert To Start Making Serious Money From Google Adsense!
Thousands of marketers really are making substantial incomes from Google Adsense alone. In my special report, you'll discover... An inside look into how Google chooses the ads placed on your website (crucial to the moneymaking process).
3 reasons your website should be using Google Adsense (and nothing else) right now.
How to keep your competitors ads from showing up on your website.
How to let visitors search the web from your site (and profit while they do it)
The simple mathematical formula behind Adsense that makes you cash. (And makes some Google Adsense users up to $25,000.00 a month.)
The trick to creating a website Google will love (and will end up making you the most profits with).
How to format your ads to get the most clicks (and cash)!
Where to place your ads for maximum exposure (there's a technique to it).
5 tips to selecting super-keywords that bring in visitors that are ready to click.
2 rules to creating and finding quality content.
How to use Google's built-in features to track your results and formulate your game plan.
How to make sure you don't get in trouble with Google. (Many have!)
12 do's and don'ts for for your (long) journey with Google Adsense.
The secret to using RSS feeds and Blogs to maximize your Adsense dollars. And believe me, that´s far from all.
2009年4月5日星期日
Google AdSense ads with other Alliance What is the difference?
SAN FRANCISCO - FRESH from a failed courtship with Microsoft, Yahoo on Thursday rushed into Google's arms in the hope an alliance will improve its sagging fortunes and quell a rebellion by stockholders.
Yahoo and Google announced a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo, said Google chief executive Eric Schmidt.
'The most entertaining conversations were those that took place in buildings that Yahoo owns in unknown and unfindable locations,' Mr Schmidt said during a conference call with analysts and reporters.
Google co-founder Larry Page and other executives arrived on bicycles for clandestine meetings in covert locations, Mr Schmidt added.
He said it was during the past few weeks that he and Yahoo chief executive Jerry Yang had 'serious conversations' and teams spent sleepless nights pulling together a deal inked on Thursday.
Google co-founder Serge Brin said it is 'very exciting' to be working with Yahoo and its founders David Filo and Yang, whose time as students at Stanford University overlapped that of Mr Brin and Mr Page.
'We share quite a history and culture,' Mr Brin said. 'It was David Filo and Jerry Yang that encouraged us to start a company that, in turn, became Google.' Mr Brin said a priority is ensuring that Yahoo remains 'a strong independent company'.
Yahoo hopes the alliance will appease stockholders angry that board members rejected Microsoft's bid, which offered an attractive premium on the market value.
Billionaire corporate raider Carl Icahn has been amassing Yahoo shares in a campaign to overthrow the Yahoo board for rejecting a Microsoft takeover.
'This agreement provides a source of funds to both deliver financial value to stockholders from search monetisation and to invest in our broader strategy,' said Yahoo president Sue Decker said.
The deal gives Yahoo 'the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed', Mr Schmidt said.
'This agreement will preserve the competitive and dynamic online advertising space.'
The deal also breaks down the wall between free instant messaging services offered by Yahoo and Google, meaning users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results but has the potential to expand to include display advertising.
The deal is limited to Yahoo web properties in the United States and Canada, but Google said there is potential to extend it to other parts of the world.
In a move evidently crafted to address anticipated anti-trust concerns, the agreement frees Yahoo to also display paid search results from other third parties and its own Panama ad platform.
While searching for a 'white knight' to save it from Microsoft's clutches, Yahoo tested using Google's AdSense for Search service for two weeks in April.
Microsoft offered to buy Yahoo for US$44.6 billion (S$61.6 billion) in stock and cash on Jan 31, but withdrew the offer on May 3, saying Yahoo refused to budge despite the software giant upping its bid to nearly 50 billion dollars.
The test showed that Google's methods generated more money than Yahoo's advertising platform.
Microsoft was enraged by the experiment and warned that a Yahoo-Google partnership raises anti-trust concerns because it would cover some 90 per cent of online advertising.
Microsoft has significantly ramped up its representation with US legislators and will fiercely fight an alliance by the top two players in the Internet search advertising market, according to Silicon Valley analyst Rob Enderle.
'They believe if Yahoo and Google do this, they can let loose the dogs of antitrust war on Google,' Mr Enderle said.
Google general counsel Kent Walker said the deal requires no regulatory approval but that the company will discuss it with regulators because it is so 'high profile'. -- AFP
Yahoo and Google announced a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo, said Google chief executive Eric Schmidt.
'The most entertaining conversations were those that took place in buildings that Yahoo owns in unknown and unfindable locations,' Mr Schmidt said during a conference call with analysts and reporters.
Google co-founder Larry Page and other executives arrived on bicycles for clandestine meetings in covert locations, Mr Schmidt added.
He said it was during the past few weeks that he and Yahoo chief executive Jerry Yang had 'serious conversations' and teams spent sleepless nights pulling together a deal inked on Thursday.
Google co-founder Serge Brin said it is 'very exciting' to be working with Yahoo and its founders David Filo and Yang, whose time as students at Stanford University overlapped that of Mr Brin and Mr Page.
'We share quite a history and culture,' Mr Brin said. 'It was David Filo and Jerry Yang that encouraged us to start a company that, in turn, became Google.' Mr Brin said a priority is ensuring that Yahoo remains 'a strong independent company'.
Yahoo hopes the alliance will appease stockholders angry that board members rejected Microsoft's bid, which offered an attractive premium on the market value.
Billionaire corporate raider Carl Icahn has been amassing Yahoo shares in a campaign to overthrow the Yahoo board for rejecting a Microsoft takeover.
'This agreement provides a source of funds to both deliver financial value to stockholders from search monetisation and to invest in our broader strategy,' said Yahoo president Sue Decker said.
The deal gives Yahoo 'the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed', Mr Schmidt said.
'This agreement will preserve the competitive and dynamic online advertising space.'
The deal also breaks down the wall between free instant messaging services offered by Yahoo and Google, meaning users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results but has the potential to expand to include display advertising.
The deal is limited to Yahoo web properties in the United States and Canada, but Google said there is potential to extend it to other parts of the world.
In a move evidently crafted to address anticipated anti-trust concerns, the agreement frees Yahoo to also display paid search results from other third parties and its own Panama ad platform.
While searching for a 'white knight' to save it from Microsoft's clutches, Yahoo tested using Google's AdSense for Search service for two weeks in April.
Microsoft offered to buy Yahoo for US$44.6 billion (S$61.6 billion) in stock and cash on Jan 31, but withdrew the offer on May 3, saying Yahoo refused to budge despite the software giant upping its bid to nearly 50 billion dollars.
The test showed that Google's methods generated more money than Yahoo's advertising platform.
Microsoft was enraged by the experiment and warned that a Yahoo-Google partnership raises anti-trust concerns because it would cover some 90 per cent of online advertising.
Microsoft has significantly ramped up its representation with US legislators and will fiercely fight an alliance by the top two players in the Internet search advertising market, according to Silicon Valley analyst Rob Enderle.
'They believe if Yahoo and Google do this, they can let loose the dogs of antitrust war on Google,' Mr Enderle said.
Google general counsel Kent Walker said the deal requires no regulatory approval but that the company will discuss it with regulators because it is so 'high profile'. -- AFP
Can I have AdSense and other Ads on my site simultaneously?
I've been reading your book Growing Your Business on Google but you did not answer one question I have. Is it kosher to present Google ads on your site AND present ads from Yahoo or anyone else? Do they insist on exclusivity or can you mix and match?
window.google_render_ad();
Dave's Answer:
You can present ads from both Google (via its AdSense program) and other ad networks on the same Web pages, but there's a very important nuance: you can't have any automatic contextual advertising on the same page.
Let me explain what I mean by contextual ads, however, to clarify this point.
The coolest thing about AdSense is that all you have to do is include their code snippet on your Web page and Google's engine automatically figures out what your page is about and shows the most contextually relevant advertising they can serve up. If you have a dozen pages about a dozen different topics, then you'll find that the ads just magically are always tailored to each page's topic.
Google calls this "content-targeted advertising" and the AdSense terms of service explicitly prohibit you from including any other content-targeted advertising on your pages:
"... You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s)..."
Fortunately, there are legit and safe ways to sidestep this limitation, though they're not as flexible as AdSense itself. For example, with the new Chitika MiniMall advertising, you can specify a canned set of keywords for the advert to be included as you copy and paste their code onto your page: arguably that's more accurate than letting a program guess what your page is about anyway, but it is acceptable as an additional advert. (See my article Where can I buy a Sony PSP USB cable? for an example of a page with both AdSense and a Chitika advert).
You can also include banner ads (like the BlogAds network) or other advertising. It's all acceptable to the Google team, as long as the other advertising system doesn't automatically scan your page and ascertain the best ads to display on-the-fly.
If you'd like to learn more about AdSense, I suggest you start at my popular tutorial Get Started with Google AdSense.
window.google_render_ad();
Dave's Answer:
You can present ads from both Google (via its AdSense program) and other ad networks on the same Web pages, but there's a very important nuance: you can't have any automatic contextual advertising on the same page.
Let me explain what I mean by contextual ads, however, to clarify this point.
The coolest thing about AdSense is that all you have to do is include their code snippet on your Web page and Google's engine automatically figures out what your page is about and shows the most contextually relevant advertising they can serve up. If you have a dozen pages about a dozen different topics, then you'll find that the ads just magically are always tailored to each page's topic.
Google calls this "content-targeted advertising" and the AdSense terms of service explicitly prohibit you from including any other content-targeted advertising on your pages:
"... You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s)..."
Fortunately, there are legit and safe ways to sidestep this limitation, though they're not as flexible as AdSense itself. For example, with the new Chitika MiniMall advertising, you can specify a canned set of keywords for the advert to be included as you copy and paste their code onto your page: arguably that's more accurate than letting a program guess what your page is about anyway, but it is acceptable as an additional advert. (See my article Where can I buy a Sony PSP USB cable? for an example of a page with both AdSense and a Chitika advert).
You can also include banner ads (like the BlogAds network) or other advertising. It's all acceptable to the Google team, as long as the other advertising system doesn't automatically scan your page and ascertain the best ads to display on-the-fly.
If you'd like to learn more about AdSense, I suggest you start at my popular tutorial Get Started with Google AdSense.
Google AdSense 个人识别码申请过程
什么是个人识别码？
为了能够获得 AdSense 帐户的付款，所有发布商都需要输入个人识别码。该号码打印在 4.5 x 6 英寸（11.4 x 15.2 厘米）的白色明信片上，并通过平邮方式邮递。要查看个人识别码邮件的外观，请访问个人识别码邮件的外观如何？
为什么需要个人识别码？
为了确认您的联系信息是否正确，并确保您能够收到付款，个人识别码必不可少。
我何时会收到个人识别码？
在您的帐户余额首次达到验证最低限额后的几天内，我们会打印您的个人识别码，并通过平邮方式邮寄给您。该号码通常在 2 至 4 周内寄达，但根据您所在的位置也可能需要更长时间。
我应在多长时间之内输入个人识别码？
从最初发放个人识别码之日算起，您有 6 个月的时间来输入该号码。如果您在 4 个月内没有输入该号码，我们将用免费的公益广告替代您网站的付费广告。如果 6 个月内您仍未输入验证码，您的帐户将被停用，未支付给您的收入也将退还给相应的广告客户。
如果没有收到个人识别码该怎么办？
如果您没有收到第一个个人识别码，还可以再申请两个替代号码。有关申请新号码的说明，请访问如何申请新的个人识别码？。
如果在 90 天内，您已经申请完了 3 个个人识别码，但一个也没收到，则请登录到您的帐户。您会在报告概述页上看到相应的说明，提示您接下来该怎么办。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址：http://www.sswzbbs.cn/dispbbs_29_1317.html
为了能够获得 AdSense 帐户的付款，所有发布商都需要输入个人识别码。该号码打印在 4.5 x 6 英寸（11.4 x 15.2 厘米）的白色明信片上，并通过平邮方式邮递。要查看个人识别码邮件的外观，请访问个人识别码邮件的外观如何？
为什么需要个人识别码？
为了确认您的联系信息是否正确，并确保您能够收到付款，个人识别码必不可少。
我何时会收到个人识别码？
在您的帐户余额首次达到验证最低限额后的几天内，我们会打印您的个人识别码，并通过平邮方式邮寄给您。该号码通常在 2 至 4 周内寄达，但根据您所在的位置也可能需要更长时间。
我应在多长时间之内输入个人识别码？
从最初发放个人识别码之日算起，您有 6 个月的时间来输入该号码。如果您在 4 个月内没有输入该号码，我们将用免费的公益广告替代您网站的付费广告。如果 6 个月内您仍未输入验证码，您的帐户将被停用，未支付给您的收入也将退还给相应的广告客户。
如果没有收到个人识别码该怎么办？
如果您没有收到第一个个人识别码，还可以再申请两个替代号码。有关申请新号码的说明，请访问如何申请新的个人识别码？。
如果在 90 天内，您已经申请完了 3 个个人识别码，但一个也没收到，则请登录到您的帐户。您会在报告概述页上看到相应的说明，提示您接下来该怎么办。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址：http://www.sswzbbs.cn/dispbbs_29_1317.html
Google AdSense PIN application process
Last week my brother went back to our hometown at Batu Pahat, Johor for the general election. And when he came back to Kuala Lumpur, he brought this.
This is an air mail from Google Adsense Support team for me. Inside the mail is my Google Adsense Personal Identification Number (PIN). I think for almost a year I have an Adsense account but I just received my Google Adsense PIN a few weeks ago. When I started taszara.com my Adsense is active generating a few cents for me, and now I am about to receive my payment.
I just want to know to all Adsense Bloggers, when you received your Google Adsense PIN?
A few simple steps to enable payment for Adsense account.
1. Log in to your Adsense account with the username and password that you created during the application process.
URL: http://www.google.com/adsense/
2. Select My Account tab and click Payment History
3. Click the Please Enter Your Pin. Scroll down and you will see this.
4. Enter your PIN
Thats all. You are done!
Tags: air mail, application process, bloggers, brother, general election, google, google adsense, hometown, johor, kuala lumpur, payment history, personal identification number, simple steps, www google com
This is an air mail from Google Adsense Support team for me. Inside the mail is my Google Adsense Personal Identification Number (PIN). I think for almost a year I have an Adsense account but I just received my Google Adsense PIN a few weeks ago. When I started taszara.com my Adsense is active generating a few cents for me, and now I am about to receive my payment.
I just want to know to all Adsense Bloggers, when you received your Google Adsense PIN?
A few simple steps to enable payment for Adsense account.
1. Log in to your Adsense account with the username and password that you created during the application process.
URL: http://www.google.com/adsense/
2. Select My Account tab and click Payment History
3. Click the Please Enter Your Pin. Scroll down and you will see this.
4. Enter your PIN
Thats all. You are done!
Tags: air mail, application process, bloggers, brother, general election, google, google adsense, hometown, johor, kuala lumpur, payment history, personal identification number, simple steps, www google com
2009年4月2日星期四
About Google Scholar
What is Google Scholar?
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.
Features of Google Scholar
Search diverse sources from one convenient place
Find papers, abstracts and citations
Locate the complete paper through your library or on the web
Learn about key papers in any area of research
How are articles ranked?
Google Scholar aims to sort articles the way researchers do, weighing the full text of each article, the author, the publication in which the article appears, and how often the piece has been cited in other scholarly literature. The most relevant results will always appear on the first page.
A note from the Google Scholar team
Please let us know if you have suggestions, questions or comments about Google Scholar. We recognize the debt we owe to all those in academia whose work has made Google itself a reality and we hope to make Google Scholar as useful to this community as possible. We believe everyone should have a chance to stand on the shoulders of giants.
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.
Features of Google Scholar
Search diverse sources from one convenient place
Find papers, abstracts and citations
Locate the complete paper through your library or on the web
Learn about key papers in any area of research
How are articles ranked?
Google Scholar aims to sort articles the way researchers do, weighing the full text of each article, the author, the publication in which the article appears, and how often the piece has been cited in other scholarly literature. The most relevant results will always appear on the first page.
A note from the Google Scholar team
Please let us know if you have suggestions, questions or comments about Google Scholar. We recognize the debt we owe to all those in academia whose work has made Google itself a reality and we hope to make Google Scholar as useful to this community as possible. We believe everyone should have a chance to stand on the shoulders of giants.
Disturbing Facts About Google
Google are clearly gathering information about us but refuse to tell us why. It's nothing new to us, but while they cannot control normal SERPs, they do however control who is viewing what and when.
We run Google adverts in order to survive. Does this mean we shouldn't share the information below? If you know an alternative way to sustain costs please get in touch.
1. Google's immortal cookie:
Google was the first search engine to use a cookie that expires in 2038. This was at a time when federal websites were prohibited from using persistent cookies altogether. Now it's years later, and immortal cookies are commonplace among search engines ; Google set the standard because no one bothered to challenge them. This cookie places a unique ID number on your hard disk. Anytime you land on a Google page, you get a Google cookie if you don't already have one. If you have one, they read and record your unique ID number.
2. Google records everything they can:
For all searches they record the cookie ID, your Internet IP address, the time and date, your search terms, and your browser configuration. Increasingly, Google is customizing results based on your IP number. This is referred to in the industry as "IP delivery based on geolocation."
3. Google retains all data indefinitely:
Google has no data retention policies. There is evidence that they are able to easily access all the user information they collect and save.
4. Google won't say why they need this data:
Inquiries to Google about their privacy policies are ignored. When the New York Times (2002-11-28) asked Sergey Brin about whether Google ever gets subpoenaed for this information, he had no comment.
5. Google hires spooks:
Matt Cutts, a key Google engineer, used to work for the National Security Agency. Google wants to hire more people with security clearances, so that they can peddle their corporate assets to the spooks in Washington.
6. Google's toolbar is spyware:
With the advanced features enabled, Google's free toolbar for Explorer phones home with every page you surf, and yes, it reads your cookie too. Their privacy policy confesses this, but that's only because Alexa lost a class-action lawsuit when their toolbar did the same thing, and their privacy policy failed to explain this. Worse yet, Google's toolbar updates to new versions quietly, and without asking. This means that if you have the toolbar installed, Google essentially has complete access to your hard disk every time you connect to Google (which is many times a day). Most software vendors, and even Microsoft, ask if you'd like an updated version. But not Google. Any software that updates automatically presents a massive security risk.
7. Google's cache copy is illegal:
Judging from Ninth Circuit precedent on the application of U.S. copyright laws to the Internet, Google's cache copy appears to be illegal. The only way a webmaster can avoid having his site cached on Google is to put a "noarchive" meta in the header of every page on his site. Surfers like the cache, but webmasters don't. Many webmasters have deleted questionable material from their sites, only to discover later that the problem pages live merrily on in Google's cache. The cache copy should be "opt-in" for webmasters, not "opt-out."
8. Google is not your friend:
By now Google enjoys a 75 percent monopoly for all external referrals to most websites. Webmasters cannot avoid seeking Google's approval these days, assuming they want to increase traffic to their site. If they try to take advantage of some of the known weaknesses in Google's semi-secret algorithms, they may find themselves penalized by Google, and their traffic disappears. There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccountable. Most of the time Google doesn't even answer email from webmasters.
9. Google is a privacy time bomb:
With 200 million searches per day, most from outside the U.S., Google amounts to a privacy disaster waiting to happen. Those newly-commissioned data-mining bureaucrats in Washington can only dream about the sort of slick efficiency that Google has already achieved.
google-watch
We run Google adverts in order to survive. Does this mean we shouldn't share the information below? If you know an alternative way to sustain costs please get in touch.
1. Google's immortal cookie:
Google was the first search engine to use a cookie that expires in 2038. This was at a time when federal websites were prohibited from using persistent cookies altogether. Now it's years later, and immortal cookies are commonplace among search engines ; Google set the standard because no one bothered to challenge them. This cookie places a unique ID number on your hard disk. Anytime you land on a Google page, you get a Google cookie if you don't already have one. If you have one, they read and record your unique ID number.
2. Google records everything they can:
For all searches they record the cookie ID, your Internet IP address, the time and date, your search terms, and your browser configuration. Increasingly, Google is customizing results based on your IP number. This is referred to in the industry as "IP delivery based on geolocation."
3. Google retains all data indefinitely:
Google has no data retention policies. There is evidence that they are able to easily access all the user information they collect and save.
4. Google won't say why they need this data:
Inquiries to Google about their privacy policies are ignored. When the New York Times (2002-11-28) asked Sergey Brin about whether Google ever gets subpoenaed for this information, he had no comment.
5. Google hires spooks:
Matt Cutts, a key Google engineer, used to work for the National Security Agency. Google wants to hire more people with security clearances, so that they can peddle their corporate assets to the spooks in Washington.
6. Google's toolbar is spyware:
With the advanced features enabled, Google's free toolbar for Explorer phones home with every page you surf, and yes, it reads your cookie too. Their privacy policy confesses this, but that's only because Alexa lost a class-action lawsuit when their toolbar did the same thing, and their privacy policy failed to explain this. Worse yet, Google's toolbar updates to new versions quietly, and without asking. This means that if you have the toolbar installed, Google essentially has complete access to your hard disk every time you connect to Google (which is many times a day). Most software vendors, and even Microsoft, ask if you'd like an updated version. But not Google. Any software that updates automatically presents a massive security risk.
7. Google's cache copy is illegal:
Judging from Ninth Circuit precedent on the application of U.S. copyright laws to the Internet, Google's cache copy appears to be illegal. The only way a webmaster can avoid having his site cached on Google is to put a "noarchive" meta in the header of every page on his site. Surfers like the cache, but webmasters don't. Many webmasters have deleted questionable material from their sites, only to discover later that the problem pages live merrily on in Google's cache. The cache copy should be "opt-in" for webmasters, not "opt-out."
8. Google is not your friend:
By now Google enjoys a 75 percent monopoly for all external referrals to most websites. Webmasters cannot avoid seeking Google's approval these days, assuming they want to increase traffic to their site. If they try to take advantage of some of the known weaknesses in Google's semi-secret algorithms, they may find themselves penalized by Google, and their traffic disappears. There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccountable. Most of the time Google doesn't even answer email from webmasters.
9. Google is a privacy time bomb:
With 200 million searches per day, most from outside the U.S., Google amounts to a privacy disaster waiting to happen. Those newly-commissioned data-mining bureaucrats in Washington can only dream about the sort of slick efficiency that Google has already achieved.
google-watch
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