Has anyone seen expandable ads on their sites?
Expandable ads are
- rich media media ads that can expand beyond the original size of the ad unit - priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis - available only if you are located in North America or Europe; added the AdSense code directly into your site's source code; and enabled image ads
I look forward to seeing how this will actually work, and more importantly contribute to the bottomline
https://www.google.com/adsense/support/bin/topic.py?topic=19440&sourceid=aso&subid=ww-en-et-asblog_2009-03-04&medium=link
2009年3月31日星期二
Google Checkout Fees Now Identical to PayPal
Google Checkout will increase their fees to the EXACT same structure as PayPal, beginning May 5, 2009:
http://checkout.google.com/seller/fees.html
for reference, here are PayPal's fees:
https://www.paypal.com/cgi-bin/webscr?cmd=_display-receiving-fees-outside&countries=
Interestingly, since PayPal offers an eCheck option, limited to $5 per transaction, max, customers spending over about $250 by eCheck make PayPal the cheaper option for the vendor.
And the Google-waived fees for related AdWords spends are now totally gone.
http://checkout.google.com/seller/fees.html
for reference, here are PayPal's fees:
https://www.paypal.com/cgi-bin/webscr?cmd=_display-receiving-fees-outside&countries=
Interestingly, since PayPal offers an eCheck option, limited to $5 per transaction, max, customers spending over about $250 by eCheck make PayPal the cheaper option for the vendor.
And the Google-waived fees for related AdWords spends are now totally gone.
Google to Make AdSense Ads More "Interesting"
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest ?say sports, gardening, cars, pets ?with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.
Mozilla Contemplates a Future Without Google
Google also shows up all over the balance sheet of Mozilla, creator of the Firefox browser and other software. Under an agreement between the two, Google's search engine enjoys a default position on the toolbar of Firefox, the second-most-used Web browser after Microsoft's (MSFT) Internet Explorer. (...) How much longer this pairing can last has been called into question since September, when Google introduced its own Web browser, Chrome. The prospect that Google may not re-up the three-year contract set to expire in 2011 has Mozilla considering other search partnerships and ways to generate revenue."
2009年3月29日星期日
Google Alert - duke basketball
Google News Alert for: duke basketball
ISU women's basketball: Cyclones overcome slow start to lead at ...DesMoinesRegister.com - Des Moines,IA,USAIowa State overcame an early eight-point deficit to take a 38-36 halftime lead on Michigan State tonight in its Sweet 16 game of the NCAA women's basketball ...See all stories on this topic
Who's next at UK? Two Big Ten names discussedUSA Today - USAThis season's team finished 23-12, falling to Duke in the second round of the NCAA Tournament. The (Louisville) Courier-Journal is owned by Gannett, ...See all stories on this topic
MLive.comLouisville coach Rick Pitino puts MSU basketball program in ...MLive.com - MI,USAI don't hear Coach K's (Duke coach Mike Krzyzewski) name being named for Kentucky, all these other jobs. Maybe they think he's a little secure -- wouldn't ...See all stories on this topic
New York Times30 Seconds With Christian Laettner Making Up for Lost TimeNew York Times - United StatesBecause as long as the NCAA is around and Duke basketball is around, it's going to be there. It's just a great feeling to be embedded in people's history of ...See all stories on this topic
David Moulton: Staying at Florida right move for DonovanNaples Daily News - Naples,FL,USAThey did not start basketball at their respective schools, but close. Florida had a moment in the sun (1994 Final Four), as did Duke (lost in the 1978 title ...See all stories on this topic
Boston GlobeDream of Fields: WinBoston Globe - United States(Winslow Townson/Associated Press) By Michael Vega On the basketball court, when a player is defined as a "baller," it speaks to his street cred. ...See all stories on this topic
Loss disappoints Coach K ... 'for the team'Greensboro News Record - Greensboro,NC,USABy MIKE SHALIN BOSTON -- Mike Krzyzewski wanted to make one thing perfectly clear after his Duke basketball team was eliminated from the NCAA tournament ...See all stories on this topic
Spartans are eager to keep playingThe Detroit News - Detroit,MI,USAMotivation was easy for the Michigan State women's basketball team in the second round. Michigan State was playing a No. 1 seed (Duke) in the NCAA ...See all stories on this topic
Michigan State doesn't dwell long on win over DukeSan Francisco Chronicle - CA, USA... but in order to play our best basketball in the future, we had to lose that victory the very next day." The Spartans' 63-49 win over top-seeded Duke on ...See all stories on this topic
Google Blogs Alert for: duke basketball
Birthdays and Basketball gothinking.netBy gothinking.net Birthdays and Basketball. by gothinking.net on March 29, 2009. Duke Anyone who knows me at every knows that I am a College Basketball junkie. I'm trusty mostly it comes from being dropped and upraised in Kentucky. ...gothinking.net - http://gothinking.net/
Devils Illustrated - Quarterbacks highlight Duke gridiron scrimmageBy Duke Sports Information DevilsIllustrated.com: Complete football, basketball, baseball and recruiting coverage and breaking news of the Duke University Blue Devils. ... Duke Blue Devils NCAA 2009 Men's Basketball White Sweet 16 T-shirt ...Duke Blue Devils Basketball:... - http://duke.rivals.com/
College/Pro Basketball: 2009 NCAA Tournament Elite Eight Previews ...By SportsRatings Round of 32 teams(6): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21, LSU+14, Maryland+17; Wins vs. Sweet 16 teams(4): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21; Wins vs. Elite 8 teams(1): @Michigan State+35 ...College/Pro Basketball - http://sportsratings.typepad.com/
Tony at the yard: McDonald's All American MadnessBy Tony Seber Why do Duke and North Carolina get so many McDonald's All-Americans? Both schools recruit well and have respected programs run by legendary coaches. In basketball, most top recruits commit before their senior year. ...Tony at the yard - http://tonyattheyard.blogspot.com/
Shaky Pitt in Trouble Vs. Nova Basketball'Nova's entering the game on a roll, off blowouts of both UCLA and Duke. The Wildcats get to the foul line more often than Pitt, which will be a key to the game, and shoots much better from the stripe. ...Daily NCAA - http://dailyncaa.com/
ISU women's basketball: Cyclones overcome slow start to lead at ...DesMoinesRegister.com - Des Moines,IA,USAIowa State overcame an early eight-point deficit to take a 38-36 halftime lead on Michigan State tonight in its Sweet 16 game of the NCAA women's basketball ...See all stories on this topic
Who's next at UK? Two Big Ten names discussedUSA Today - USAThis season's team finished 23-12, falling to Duke in the second round of the NCAA Tournament. The (Louisville) Courier-Journal is owned by Gannett, ...See all stories on this topic
MLive.comLouisville coach Rick Pitino puts MSU basketball program in ...MLive.com - MI,USAI don't hear Coach K's (Duke coach Mike Krzyzewski) name being named for Kentucky, all these other jobs. Maybe they think he's a little secure -- wouldn't ...See all stories on this topic
New York Times30 Seconds With Christian Laettner Making Up for Lost TimeNew York Times - United StatesBecause as long as the NCAA is around and Duke basketball is around, it's going to be there. It's just a great feeling to be embedded in people's history of ...See all stories on this topic
David Moulton: Staying at Florida right move for DonovanNaples Daily News - Naples,FL,USAThey did not start basketball at their respective schools, but close. Florida had a moment in the sun (1994 Final Four), as did Duke (lost in the 1978 title ...See all stories on this topic
Boston GlobeDream of Fields: WinBoston Globe - United States(Winslow Townson/Associated Press) By Michael Vega On the basketball court, when a player is defined as a "baller," it speaks to his street cred. ...See all stories on this topic
Loss disappoints Coach K ... 'for the team'Greensboro News Record - Greensboro,NC,USABy MIKE SHALIN BOSTON -- Mike Krzyzewski wanted to make one thing perfectly clear after his Duke basketball team was eliminated from the NCAA tournament ...See all stories on this topic
Spartans are eager to keep playingThe Detroit News - Detroit,MI,USAMotivation was easy for the Michigan State women's basketball team in the second round. Michigan State was playing a No. 1 seed (Duke) in the NCAA ...See all stories on this topic
Michigan State doesn't dwell long on win over DukeSan Francisco Chronicle - CA, USA... but in order to play our best basketball in the future, we had to lose that victory the very next day." The Spartans' 63-49 win over top-seeded Duke on ...See all stories on this topic
Google Blogs Alert for: duke basketball
Birthdays and Basketball gothinking.netBy gothinking.net Birthdays and Basketball. by gothinking.net on March 29, 2009. Duke Anyone who knows me at every knows that I am a College Basketball junkie. I'm trusty mostly it comes from being dropped and upraised in Kentucky. ...gothinking.net - http://gothinking.net/
Devils Illustrated - Quarterbacks highlight Duke gridiron scrimmageBy Duke Sports Information DevilsIllustrated.com: Complete football, basketball, baseball and recruiting coverage and breaking news of the Duke University Blue Devils. ... Duke Blue Devils NCAA 2009 Men's Basketball White Sweet 16 T-shirt ...Duke Blue Devils Basketball:... - http://duke.rivals.com/
College/Pro Basketball: 2009 NCAA Tournament Elite Eight Previews ...By SportsRatings Round of 32 teams(6): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21, LSU+14, Maryland+17; Wins vs. Sweet 16 teams(4): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21; Wins vs. Elite 8 teams(1): @Michigan State+35 ...College/Pro Basketball - http://sportsratings.typepad.com/
Tony at the yard: McDonald's All American MadnessBy Tony Seber Why do Duke and North Carolina get so many McDonald's All-Americans? Both schools recruit well and have respected programs run by legendary coaches. In basketball, most top recruits commit before their senior year. ...Tony at the yard - http://tonyattheyard.blogspot.com/
Shaky Pitt in Trouble Vs. Nova Basketball'Nova's entering the game on a roll, off blowouts of both UCLA and Duke. The Wildcats get to the foul line more often than Pitt, which will be a key to the game, and shoots much better from the stripe. ...Daily NCAA - http://dailyncaa.com/
Google Alert - fantasy basketball
Google News Alert for: fantasy basketball
Billy Gillispie's dream job was more of a nightmareFort Worth Star Telegram - Fort Worth,TX,USAThe basketball expectations at Kentucky border on fantasy. Rupp won four NCAA championships. In the 50 years since Rupp's last one, the Wildcats have won ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USACaron Butler (hamstring) and Gilbert Arenas (knee) will both be in the Wizards starting lineup against the Pistons on Saturday. ...See all stories on this topic
Players have real-life issues, inside fantasy worldSalt Lake Tribune - United StatesBy Kurt Kragthorpe In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAPistons coach Michael Curry expects Allen Iverson (back) to return on either Sunday or Tuesday. AI didn't seem so certain on Saturday, admitting that he is ...See all stories on this topic
Washington PostMike James Done For SeasonWashington Post - United StatesFantasy basketball is fun isn't it? It's like one of those haunted house movies. Who's going to be the last Wizard standing? Will Grunfeld now attempt to ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAHilton Armstrong started at power forward against the Knicks on Friday but had just six points, three rebounds, two steals and no blocks, limited to 17 ...See all stories on this topic
Google Blogs Alert for: fantasy basketball
Marcus Camby Ankle Injury Update : Expert FantasyBy Stephen Kersey As far as fantasy basketball centers are concerned, Camby is near the top of the list. His ability to rebound, block shots and shoot quality percentages from the field and the line makes him invaluable. If Camby misses the rest of the ...Expert Fantasy - http://www.everyjoe.com/expertfantasy/
How do I email yahoo fantasy sports? SportsBy Sports My brother is doing fantasy basketball and he is in 1st place. He has great players, but he isnt commish. What commish did was he dropped all his good players.Sports - http://sports.chexmedia.com/
Arenas' comeback spoiled buhaybasketball.comBy Ongai Fantasy Basketball Rant on Arenas: Gilbert Arenas comeback. Me and Mr. Arenas have been close for the past two years mainly because he has been stuck in my bench for that long and if you think about it I had him since 2007 and it's ...buhaybasketball.com - http://buhaybasketball.com/
Players have real-life issues, inside fantasy world - Salt Lake ...By By Kurt Kragthorpe Tribune Columnist In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as trained performers who should show up at 7 o'clock every night and play their best, regardless of ...Utah Jazz - http://www.sltrib.com/jazz/
Louisville dominates Arizona in 103-64 victoryBy Eddie Lewis Arizona's Jordan Hill, center, looks to pass against Louisville defense during the first half of an NCAA Midwest regional men's college basketball tournament semifinal game Friday, March 27, 2009, in Indianapolis. ...The Fantasy Addicts - http://www.thefantasyaddicts.com/
Billy Gillispie's dream job was more of a nightmareFort Worth Star Telegram - Fort Worth,TX,USAThe basketball expectations at Kentucky border on fantasy. Rupp won four NCAA championships. In the 50 years since Rupp's last one, the Wildcats have won ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USACaron Butler (hamstring) and Gilbert Arenas (knee) will both be in the Wizards starting lineup against the Pistons on Saturday. ...See all stories on this topic
Players have real-life issues, inside fantasy worldSalt Lake Tribune - United StatesBy Kurt Kragthorpe In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAPistons coach Michael Curry expects Allen Iverson (back) to return on either Sunday or Tuesday. AI didn't seem so certain on Saturday, admitting that he is ...See all stories on this topic
Washington PostMike James Done For SeasonWashington Post - United StatesFantasy basketball is fun isn't it? It's like one of those haunted house movies. Who's going to be the last Wizard standing? Will Grunfeld now attempt to ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAHilton Armstrong started at power forward against the Knicks on Friday but had just six points, three rebounds, two steals and no blocks, limited to 17 ...See all stories on this topic
Google Blogs Alert for: fantasy basketball
Marcus Camby Ankle Injury Update : Expert FantasyBy Stephen Kersey As far as fantasy basketball centers are concerned, Camby is near the top of the list. His ability to rebound, block shots and shoot quality percentages from the field and the line makes him invaluable. If Camby misses the rest of the ...Expert Fantasy - http://www.everyjoe.com/expertfantasy/
How do I email yahoo fantasy sports? SportsBy Sports My brother is doing fantasy basketball and he is in 1st place. He has great players, but he isnt commish. What commish did was he dropped all his good players.Sports - http://sports.chexmedia.com/
Arenas' comeback spoiled buhaybasketball.comBy Ongai Fantasy Basketball Rant on Arenas: Gilbert Arenas comeback. Me and Mr. Arenas have been close for the past two years mainly because he has been stuck in my bench for that long and if you think about it I had him since 2007 and it's ...buhaybasketball.com - http://buhaybasketball.com/
Players have real-life issues, inside fantasy world - Salt Lake ...By By Kurt Kragthorpe Tribune Columnist In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as trained performers who should show up at 7 o'clock every night and play their best, regardless of ...Utah Jazz - http://www.sltrib.com/jazz/
Louisville dominates Arizona in 103-64 victoryBy Eddie Lewis Arizona's Jordan Hill, center, looks to pass against Louisville defense during the first half of an NCAA Midwest regional men's college basketball tournament semifinal game Friday, March 27, 2009, in Indianapolis. ...The Fantasy Addicts - http://www.thefantasyaddicts.com/
Google Alert - philippine basketball association
Google News Alert for: philippine basketball association
3rd FMVL, 8th FWVL tournaments kick offArab Times - Kuwait... Volleyball League (FMVL) Goodwill Games Conference was officiated by Basketball Association of the Philippines (BAP) with Commissioner Demos Arienda . ...See all stories on this topic
Seattle TimesSideline Chatter John Deere is up for the lifetime achievement awardSeattle Times - United StatesSo, did anybody else have Oregon State (16-17) in their Last Pac-10 Basketball Team Alive office pool? • Jeff Schultz of the Atlanta Journal-Constitution, ...See all stories on this topic
Google Blogs Alert for: philippine basketball association
GMANews.TV - PBA stint eyed for Olympic-seeking 'Gilas Pilipinas ...The Philippine Basketball Association (PBA) will discuss the possibility of allowing the Smart Gilas Pilipinas team composed of collegiate stars to play in the pro league as part of its preparations for a crack at the 2012 Olympics.GMA News.tv - http://www.gmanews.tv/
Philippine Breaking News (Everyday Updates)By chris WHEN Renzar Henry Ayo Asilum was five years old, he underwent his first-ever formal training with former Metropolitan Basketball Association (MBA) Davao Eagles coach Francis Rodriguez. It was eight years ago. ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews
Who's going to stop San Miguel? - Philippine Basketball ...Former two-time Most Valuable Player (MVP) Danny Ildefonso missed the previous Philippine Cup due to knee and ankle injuries, while point guard Mike Cortez went down with an ACL (anterior cruciate ligament) injury. ...Philippine Basketball Association... - http://www.ngetstudio.com/
Philippine Breaking News (Everyday Updates)By chris Dr. Calleja or HB as we fondly call him, is a past president of the Philippine Medical Association, Philippine Heart Association, and Philippine College of Physicians; and the founding director of the St. Luke's Heart Institute. ..... Two basketball stands were moved to a corner away from camera range to make way for a stage that jutted out from the proscenium. Signs around the stage declared that this was talent-contest time, while in the bleachers and on the balcony ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews
3rd FMVL, 8th FWVL tournaments kick offArab Times - Kuwait... Volleyball League (FMVL) Goodwill Games Conference was officiated by Basketball Association of the Philippines (BAP) with Commissioner Demos Arienda . ...See all stories on this topic
Seattle TimesSideline Chatter John Deere is up for the lifetime achievement awardSeattle Times - United StatesSo, did anybody else have Oregon State (16-17) in their Last Pac-10 Basketball Team Alive office pool? • Jeff Schultz of the Atlanta Journal-Constitution, ...See all stories on this topic
Google Blogs Alert for: philippine basketball association
GMANews.TV - PBA stint eyed for Olympic-seeking 'Gilas Pilipinas ...The Philippine Basketball Association (PBA) will discuss the possibility of allowing the Smart Gilas Pilipinas team composed of collegiate stars to play in the pro league as part of its preparations for a crack at the 2012 Olympics.GMA News.tv - http://www.gmanews.tv/
Philippine Breaking News (Everyday Updates)By chris WHEN Renzar Henry Ayo Asilum was five years old, he underwent his first-ever formal training with former Metropolitan Basketball Association (MBA) Davao Eagles coach Francis Rodriguez. It was eight years ago. ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews
Who's going to stop San Miguel? - Philippine Basketball ...Former two-time Most Valuable Player (MVP) Danny Ildefonso missed the previous Philippine Cup due to knee and ankle injuries, while point guard Mike Cortez went down with an ACL (anterior cruciate ligament) injury. ...Philippine Basketball Association... - http://www.ngetstudio.com/
Philippine Breaking News (Everyday Updates)By chris Dr. Calleja or HB as we fondly call him, is a past president of the Philippine Medical Association, Philippine Heart Association, and Philippine College of Physicians; and the founding director of the St. Luke's Heart Institute. ..... Two basketball stands were moved to a corner away from camera range to make way for a stage that jutted out from the proscenium. Signs around the stage declared that this was talent-contest time, while in the bleachers and on the balcony ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews
Google Alert - ncaa basketball brackets 2009
Google News Alert for: ncaa basketball brackets 2009
Boston GlobeReynolds, 'Nova nick Pitt 78-76 in East RegionBoston Globe - United States... Tyrell Biggs (5) in the second half during a men's NCAA tournament regional championship college basketball game in Boston, Saturday, March 28, 2009. ...See all stories on this topic
Basketball fans stayed home in 2009The Tennessean - Nashville,TN,USABy Maurice Patton • THE TENNESSEAN • March 26, 2009 The good news is that college basketball fans in Tennessee had lots of room to stretch out and plenty of ...See all stories on this topic
The Lone Villanova Championship, 25 Years LaterBleacher Report - San Francisco,CA,USAby Stephen C (Scribe) Almost 25 years ago, college basketball saw one of the greatest upsets of all time. The Villanova Wildcats stormed through the NCAA ...See all stories on this topic
Sports-Odds.comVillanova vs Pittsburgh NCAA Bracket Predictions Elite 8Sports-Odds.com - Jacksonville,FL,USAThe 2009 NCAA Men's Basketball Championship will also be played at Ford Field on April 6th 2009. Tonight when these cross-state rivals meet, it will be the ...See all stories on this topic
Google Blogs Alert for: ncaa basketball brackets 2009
2009 NCAA Basketball Tournament Pool: Saturday's Elite 8 RecapBy Steve THE PERFECT BRACKET: How many NCAA brackets would I have to fill out to cover every possible combination? It seems like everyone loves March Madness, especially betting in the office pool. Of course, the only way to assure victory is by ...2009 NCAA Basketball Tournament Pool - http://ncaatourneypool.blogspot.com/
scottie reynolds:Villanova's Scottie Reynolds Video Destroying ...scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater. Mar 29th, 2009. by . scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater ... Tagged: 1987 in Huntsville · 1987) is an American college basketball player. The Herndon · 2009 ... Villanova guard Scottie Reynolds (1) goes up for the winning basket against Pittsburgh's Gilbert Brown in the second half during a men's ...Live blood - http://sangreviva.com/
KUsports.com Top-seeded UConn outlasts Missouri 82-75By The Associated Press Connecticut's Kemba Walker (15) scores as Missouri's DeMarre Carroll (1) defends during the first half of a men's NCAA college basketball tournament regional final in Glendale, Ariz., Saturday, March 28, 2009. Advertisement. Feature. 2009 Bracket Challenge. Get yer bracket on! Browse all brackets, check out out KUsports.com staff brackets, and check to see how your bracket's holding up after each match up is complete. Glendale, Ariz. — Connecticut is making another trip ...KUsports.com stories: Men's Basketball - http://www2.kusports.com/news/mens_basketball/
Obama's women's bracket Viva Ron MexicoBy Tim Mar 28 2009 ... Brennan is also upset that Obama just called it the "NCAA Tournament", and not the "men's NCAA Tournament." Look, most of America just calls it "the Tournament," because it's the only college basketball tournament that 99% of Americans care about. Is there an office in America that has a women's bracket? I'm guessing The National Organization for Women doesn't even have an office pool for the ladies. So then why is our President a dick for not doing a ...Viva Ron Mexico - http://www.ronmex.com/
GOP mocks Obama on NCAA brackets, Leno Political blogBy admin Filed under: Uncategorized — March 28, 2009 @ 10:00 pm. Senate Republicans have found new fodder for bashing the White House: President Obamas NCAA brackets and his visit to the Tonight Show. "He even has time to fill out his NCAA basketball bracket, a healthy thing to do in my opinion," Senate GOP Conference Chairman Lamar Alexander told reporters today. (Obama has Alexanders home state teams Tennessee and Memphis both advancing). Senate Republicans on Thursday morning ...
Boston GlobeReynolds, 'Nova nick Pitt 78-76 in East RegionBoston Globe - United States... Tyrell Biggs (5) in the second half during a men's NCAA tournament regional championship college basketball game in Boston, Saturday, March 28, 2009. ...See all stories on this topic
Basketball fans stayed home in 2009The Tennessean - Nashville,TN,USABy Maurice Patton • THE TENNESSEAN • March 26, 2009 The good news is that college basketball fans in Tennessee had lots of room to stretch out and plenty of ...See all stories on this topic
The Lone Villanova Championship, 25 Years LaterBleacher Report - San Francisco,CA,USAby Stephen C (Scribe) Almost 25 years ago, college basketball saw one of the greatest upsets of all time. The Villanova Wildcats stormed through the NCAA ...See all stories on this topic
Sports-Odds.comVillanova vs Pittsburgh NCAA Bracket Predictions Elite 8Sports-Odds.com - Jacksonville,FL,USAThe 2009 NCAA Men's Basketball Championship will also be played at Ford Field on April 6th 2009. Tonight when these cross-state rivals meet, it will be the ...See all stories on this topic
Google Blogs Alert for: ncaa basketball brackets 2009
2009 NCAA Basketball Tournament Pool: Saturday's Elite 8 RecapBy Steve THE PERFECT BRACKET: How many NCAA brackets would I have to fill out to cover every possible combination? It seems like everyone loves March Madness, especially betting in the office pool. Of course, the only way to assure victory is by ...2009 NCAA Basketball Tournament Pool - http://ncaatourneypool.blogspot.com/
scottie reynolds:Villanova's Scottie Reynolds Video Destroying ...scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater. Mar 29th, 2009. by . scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater ... Tagged: 1987 in Huntsville · 1987) is an American college basketball player. The Herndon · 2009 ... Villanova guard Scottie Reynolds (1) goes up for the winning basket against Pittsburgh's Gilbert Brown in the second half during a men's ...Live blood - http://sangreviva.com/
KUsports.com Top-seeded UConn outlasts Missouri 82-75By The Associated Press Connecticut's Kemba Walker (15) scores as Missouri's DeMarre Carroll (1) defends during the first half of a men's NCAA college basketball tournament regional final in Glendale, Ariz., Saturday, March 28, 2009. Advertisement. Feature. 2009 Bracket Challenge. Get yer bracket on! Browse all brackets, check out out KUsports.com staff brackets, and check to see how your bracket's holding up after each match up is complete. Glendale, Ariz. — Connecticut is making another trip ...KUsports.com stories: Men's Basketball - http://www2.kusports.com/news/mens_basketball/
Obama's women's bracket Viva Ron MexicoBy Tim Mar 28 2009 ... Brennan is also upset that Obama just called it the "NCAA Tournament", and not the "men's NCAA Tournament." Look, most of America just calls it "the Tournament," because it's the only college basketball tournament that 99% of Americans care about. Is there an office in America that has a women's bracket? I'm guessing The National Organization for Women doesn't even have an office pool for the ladies. So then why is our President a dick for not doing a ...Viva Ron Mexico - http://www.ronmex.com/
GOP mocks Obama on NCAA brackets, Leno Political blogBy admin Filed under: Uncategorized — March 28, 2009 @ 10:00 pm. Senate Republicans have found new fodder for bashing the White House: President Obamas NCAA brackets and his visit to the Tonight Show. "He even has time to fill out his NCAA basketball bracket, a healthy thing to do in my opinion," Senate GOP Conference Chairman Lamar Alexander told reporters today. (Obama has Alexanders home state teams Tennessee and Memphis both advancing). Senate Republicans on Thursday morning ...
2009年3月27日星期五
Google Adsense: When Do I Get Paid Using Google Adsense?
Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.
Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.
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Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.
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Google Adwords Editor 7.0.0 Update Available
Google Adwords Editor update 7.0.0 is available for download now.
Google Adwords Editor 7.0.0
I don’t know what improvements have been added yet, but will report those I discover.
Update 12-17-08: For more information about specific improvements found in Adwords Editor 7.0 including keyword Quality Scores and First Page Bid estimates visit the Adwords Editor Forum.
Google Adwords Editor 7.0.0
I don’t know what improvements have been added yet, but will report those I discover.
Update 12-17-08: For more information about specific improvements found in Adwords Editor 7.0 including keyword Quality Scores and First Page Bid estimates visit the Adwords Editor Forum.
Website Navigation, Bottom Navigation, & SEO
So, are you all set on your navigation? Top, left, both? Maybe even right (against my better judgement). And do you have the navigation links all mapped out? Home, about, services, contact, products, blog, etc. Well then, you are almost done…almost.
Navigation does play a part in your search engine optimization efforts. The search engines do check the navigation. They like to see where the tabs point, how to find your pages, what pages are top-level, etc. However, if you design the navigation tabs as images, then you may run into a problem.
I understand. You want your navigation tabs to be pretty, artsy, cool. I get it. You don’t want to use some basic font and same old boring tabs. I feel your pain. However, here’s the deal. If your navigation tabs are images and not html, then the search engine bots won’t see them.
First, let me mention the fact that there are some very fancy websites out on the world wide web that have html navigation tabs that look as pretty as image navigation tabs. They are so good you may not have even noticed. HTML has come a long way, baby. You can have nice looking navigation without using image design.
But if you are still not convince or not that talented with html, you are not sunk yet. Go ahead and design you navigation any way you want. There is a fix for this issue.
After you are done designing your navigation, you are going to need to add html text navigation to the bottom of your web pages. I’m sure you’ve seen this before. Links at the bottom of the website that repeat the top or side navigation. The reason you need to add this navigation at the bottom is so that there will be navigation for the search engine spiders to see. They won’t see the image navigation so present them with html navigation at the bottom. They can work with this.
One thing is very important. Make sure you include ALL of your navigation at the bottom of the page. Don’t forget any. The spiders want to see your pages just as much as the users. So don’t forget anything.
Also, in the rare case that images have difficulty loading for some unforeseen reason, the user will have the backup navigation at the bottom of your website in order to find your pages. Good for the user and the search engines.
So, if you’re not afraid of html, us it to design your navigation. If you are afraid of html, design your tabs the way you want, but include regular html navigation at the bottom of your web pages.
Navigation does play a part in your search engine optimization efforts. The search engines do check the navigation. They like to see where the tabs point, how to find your pages, what pages are top-level, etc. However, if you design the navigation tabs as images, then you may run into a problem.
I understand. You want your navigation tabs to be pretty, artsy, cool. I get it. You don’t want to use some basic font and same old boring tabs. I feel your pain. However, here’s the deal. If your navigation tabs are images and not html, then the search engine bots won’t see them.
First, let me mention the fact that there are some very fancy websites out on the world wide web that have html navigation tabs that look as pretty as image navigation tabs. They are so good you may not have even noticed. HTML has come a long way, baby. You can have nice looking navigation without using image design.
But if you are still not convince or not that talented with html, you are not sunk yet. Go ahead and design you navigation any way you want. There is a fix for this issue.
After you are done designing your navigation, you are going to need to add html text navigation to the bottom of your web pages. I’m sure you’ve seen this before. Links at the bottom of the website that repeat the top or side navigation. The reason you need to add this navigation at the bottom is so that there will be navigation for the search engine spiders to see. They won’t see the image navigation so present them with html navigation at the bottom. They can work with this.
One thing is very important. Make sure you include ALL of your navigation at the bottom of the page. Don’t forget any. The spiders want to see your pages just as much as the users. So don’t forget anything.
Also, in the rare case that images have difficulty loading for some unforeseen reason, the user will have the backup navigation at the bottom of your website in order to find your pages. Good for the user and the search engines.
So, if you’re not afraid of html, us it to design your navigation. If you are afraid of html, design your tabs the way you want, but include regular html navigation at the bottom of your web pages.
Mapping Out Your Website for SEO Keywords
Remember way back when we discussed Information Architecture (IA)? I told you this would be the road map for your web site. I told you it was going to be important for SEO. Here is why.
You are now going to choose which pages on your web site (using your IA) are going to be optimized for which keywords. However, I want to make one quick suggestion before you start…
Take your newly formed keyword list and Group your keywords into themes. For example if you sell team sports jerseys, you can break your keywords down by sports…
Baseball jerseys, custom baseball jerseys, baseball jersey store
Eagles Football jerseys, official NFL football jersey
German soccer jerseys, soccer jerseys France.
So when you decide you want to have a page just for football jerseys, you can optimize that web page for your football jersey keywords. Use your IA as guide to creating web pages and the keywords to use for optimization.
Once you have this all planned (mapped out) you can then decide on things like page names, content, and tags. More to come on that… Go Eagles!
You are now going to choose which pages on your web site (using your IA) are going to be optimized for which keywords. However, I want to make one quick suggestion before you start…
Take your newly formed keyword list and Group your keywords into themes. For example if you sell team sports jerseys, you can break your keywords down by sports…
Baseball jerseys, custom baseball jerseys, baseball jersey store
Eagles Football jerseys, official NFL football jersey
German soccer jerseys, soccer jerseys France.
So when you decide you want to have a page just for football jerseys, you can optimize that web page for your football jersey keywords. Use your IA as guide to creating web pages and the keywords to use for optimization.
Once you have this all planned (mapped out) you can then decide on things like page names, content, and tags. More to come on that… Go Eagles!
Pros and Cons of Default Adwords Campaign Settings
Let’s take a brief interlude from our SEO keyword research discussion and talk about Google Adwords Campaigns…
When you create a new Adwords campaign, there are a few settings that are automatic. Unless you edit these settings your new campaign will default to these parameters. I am not saying that is necessarily a bad thing, I just feel it’s important you are aware of these settings and how they may impact your performance.
I could devote an article to each setting in itself, but for the purpose of this overview, I am going to list the pros, cons, and some suggestions for each setting.
1. Content Network - Content Match is when Google places your Google ads on web sites related to your keywords. These ads aren’t put in front people necessarily searching for your terms, they just happen to be browsing a web site related to your keywords. You are automatically opted into this network when you first create a keyword campaign.
Pro - The content work can be a boon for some campaigns if it is optimized correctly. It can increase your branding and exposure. If you sell Phillies jerseys and your Google ad is on a web site discussing the World Series Champions, it may bring in some new business.
Con - Your ad is not put in front of someone specifically looking for your product. Therefore Search will have higher Click through rate than Content Match. And while in some cases the content clicks can have a lower cost per click than the search clicks, it can have a lower conversion rate since searchers are “searching” and content clickers may just be browsing.
Suggestion - Test the content network in a separate campaign from your search campaign. This way you can control the budget and the amount you want to spend on content clicks as opposed to search clicks. Also, you can adjust bids and the sites themselves based on the ROI of the campaign.
2. Location - When you create a campaign, the default location is the United States and Canada. Unless you edit this setting that is where your ads will show.
Pro - If you want to sell your products or services to as many people as possible, this can work for you. You can even expand this setting to include other regions maximizing your exposure.
Con - If you are a local business, you do not want to be showing your ads across the the country or border. A local landscaper doesn’t want to be advertising to people 5,000 miles away. If you are only doing business in a certain area, you need to adjust this setting to reflect your targeted region.
Suggestion - If you only want to advertise in certain areas, there are a few options Google provides. You can pick your ads to be shown in certain countries, states, cities, metro regions, by radius, or even a custom-drawn map. And if you are unsure about a certain area, create a separate campaign just for that region and test the waters.
3. Ad Scheduling - Google automatically runs your ads 24 hours, seven days a week unless you edit this setting. If you do choose to change this setting, you have the ability to turn days off and on as well as pick certain times of the day to advertise.
Pro - If you want maximum exposure and don’t care when you get your traffic, then you can leave this setting alone. Google will show your ads as much as possible (based on your budget, bids, and q-score)
Con - If you have a limited budget or only want to receive paid traffic during times you are available to answer emails or phone calls, you need to change this setting and adjust to your time frame.
Suggestion - Test different days and times to see what gives you the best ROI on your keywords. Or use a web site analytic program to see what time people are most active on your web site.
4. Search Partners - When you set up your campaign, Google will show your ads on Google. However, they will also show your ads on their partner search engines like Ask.com and AOL.
Pro - Your ads will be shown on other search engines increasing your exposure and not just limiting yourself to people who use only Google.
Con - You may only want to spend your budget on Google and not on other search engines. Check out each engine and see where your ads will be shown. If you have an opinion about a specific engine, you have the ability to turn this feature off.
Suggestion - Run reports and see where the bulk of your traffic and conversions are coming from. If the ROI works for the other engines, let them run. If not, stay on Google only.
5. Position Preference - The default for this setting is off. Google will rank your ad based on your bid and quality score. However, if you have a certain ad rank you desire for your ad or keyword, you can turn on position preferences.
Pro - If you find through research that a specific ad or keyword has a strong ROI in a certain position, you can input a position preference. However, Google offers some pricing strategies that can help you with this as well, but that is a topic for another post.
Con - Google doesn’t guarantee your position preference and turning this setting on can limit your impressions. Google will do it’s best to honor the position preference, but a lot of factors can make that difficult and in some cases limit your performance.
Suggestion - Test it out. Experiment with a certain adgroup, ad, or keyword and monitor the results. Or you can test alternate Google Adwords pricing strategies and see if you can capture that position and your target ROI.
6. Mobile and I Phones - Your ads will be shown on mobile devices. You need to create mobile ads for your adgroups as well. There are different character limitations as opposed to normal Google text ads.
Pro - While mobile ads don’t get as much traffic volume, they do tend to have higher conversion rates since people can call you directly with just the press of a button. And of course this is just another format to increase your exposure. In some areas, the competition level is lower as well. Not everyone is aware of this feature.
Con - If your website is not mobile friendly, people may abandon right away. You might be paying for clicks that have a high bounce rate due to your web site. Also, mobile ads may not be a perfect fit for those who have limited budgets or sell industrial type products that need a full blown web site to convert a visitor.
Suggestion - Test some mobile ads and see if they convert into leads or even phone calls. Keeping track of phone calls is always important for any adgroup, but especially important for tracking the performance of mobile ads.
7. Show Ads as Fast As Possible - Do you want Google to show your ads until your budget runs out or do you want Google to pace your ads throughout the day based on your budget. You have that option.
Pro - Showing your ads until your budget is depleted helps make sure that you spend your budget if possible. It also may get your clicks/visitors in a concentrated time frame. And it can be an indicator of a need to improve your campaigns if you do not deplete your daily budget.
Con - Your budget may be depleted before the day is over. How would you know if the afternoon converts better than the morning if your ads only show in the morning due to a limited budget?
Suggestion - To start, pace your ads throughout the day. Then using conversion rate data for different times of the day, you can decide the best time to show your ads. Then schedule accordingly and show your ads as fast as possible withing that time frame.
8. Ad Rotation Optimization- Google can show your ads evenly throughout the day or show the better performing ad based on performance.
Pro - If you are running two or more ads for the same adgroup (which you should for testing purposes) Google will show the stronger performing ad more often. This is valuable data telling you which ads or calls-to-action generate more clicks and allowing you to create stronger ads.
Con - You may feel you have two quality ads that your want to show 50-50. Or you may want to test two ads and get an even data sample. And one major issue is that Google does not count conversion rates when showing ads. Therefore they may show an ad with a high conversion rate less than an ad with a low conversion rate.
Suggestion - Unless you have a specific reason to show ads evenly (like mentioned above), let Google decide which ads to show more often. However, you have to keep a close eye on conversion rates and adjust accordingly.
9. Show Your Quality Score - If you want to see your quality score in your adgroup, you have to add this column.
Pro - Tons. Add this column and know your quality score.
Con - None. Add this column and know your quality score.
Suggestion - Add this column and know your quality score.
Like I said, each of these setting deserve their own blog post, but I think anyone using Google Adwords should explore these features, test them out, and decide which work best for your campaign. There is no standard setting for PPC advertising. Good luck!
When you create a new Adwords campaign, there are a few settings that are automatic. Unless you edit these settings your new campaign will default to these parameters. I am not saying that is necessarily a bad thing, I just feel it’s important you are aware of these settings and how they may impact your performance.
I could devote an article to each setting in itself, but for the purpose of this overview, I am going to list the pros, cons, and some suggestions for each setting.
1. Content Network - Content Match is when Google places your Google ads on web sites related to your keywords. These ads aren’t put in front people necessarily searching for your terms, they just happen to be browsing a web site related to your keywords. You are automatically opted into this network when you first create a keyword campaign.
Pro - The content work can be a boon for some campaigns if it is optimized correctly. It can increase your branding and exposure. If you sell Phillies jerseys and your Google ad is on a web site discussing the World Series Champions, it may bring in some new business.
Con - Your ad is not put in front of someone specifically looking for your product. Therefore Search will have higher Click through rate than Content Match. And while in some cases the content clicks can have a lower cost per click than the search clicks, it can have a lower conversion rate since searchers are “searching” and content clickers may just be browsing.
Suggestion - Test the content network in a separate campaign from your search campaign. This way you can control the budget and the amount you want to spend on content clicks as opposed to search clicks. Also, you can adjust bids and the sites themselves based on the ROI of the campaign.
2. Location - When you create a campaign, the default location is the United States and Canada. Unless you edit this setting that is where your ads will show.
Pro - If you want to sell your products or services to as many people as possible, this can work for you. You can even expand this setting to include other regions maximizing your exposure.
Con - If you are a local business, you do not want to be showing your ads across the the country or border. A local landscaper doesn’t want to be advertising to people 5,000 miles away. If you are only doing business in a certain area, you need to adjust this setting to reflect your targeted region.
Suggestion - If you only want to advertise in certain areas, there are a few options Google provides. You can pick your ads to be shown in certain countries, states, cities, metro regions, by radius, or even a custom-drawn map. And if you are unsure about a certain area, create a separate campaign just for that region and test the waters.
3. Ad Scheduling - Google automatically runs your ads 24 hours, seven days a week unless you edit this setting. If you do choose to change this setting, you have the ability to turn days off and on as well as pick certain times of the day to advertise.
Pro - If you want maximum exposure and don’t care when you get your traffic, then you can leave this setting alone. Google will show your ads as much as possible (based on your budget, bids, and q-score)
Con - If you have a limited budget or only want to receive paid traffic during times you are available to answer emails or phone calls, you need to change this setting and adjust to your time frame.
Suggestion - Test different days and times to see what gives you the best ROI on your keywords. Or use a web site analytic program to see what time people are most active on your web site.
4. Search Partners - When you set up your campaign, Google will show your ads on Google. However, they will also show your ads on their partner search engines like Ask.com and AOL.
Pro - Your ads will be shown on other search engines increasing your exposure and not just limiting yourself to people who use only Google.
Con - You may only want to spend your budget on Google and not on other search engines. Check out each engine and see where your ads will be shown. If you have an opinion about a specific engine, you have the ability to turn this feature off.
Suggestion - Run reports and see where the bulk of your traffic and conversions are coming from. If the ROI works for the other engines, let them run. If not, stay on Google only.
5. Position Preference - The default for this setting is off. Google will rank your ad based on your bid and quality score. However, if you have a certain ad rank you desire for your ad or keyword, you can turn on position preferences.
Pro - If you find through research that a specific ad or keyword has a strong ROI in a certain position, you can input a position preference. However, Google offers some pricing strategies that can help you with this as well, but that is a topic for another post.
Con - Google doesn’t guarantee your position preference and turning this setting on can limit your impressions. Google will do it’s best to honor the position preference, but a lot of factors can make that difficult and in some cases limit your performance.
Suggestion - Test it out. Experiment with a certain adgroup, ad, or keyword and monitor the results. Or you can test alternate Google Adwords pricing strategies and see if you can capture that position and your target ROI.
6. Mobile and I Phones - Your ads will be shown on mobile devices. You need to create mobile ads for your adgroups as well. There are different character limitations as opposed to normal Google text ads.
Pro - While mobile ads don’t get as much traffic volume, they do tend to have higher conversion rates since people can call you directly with just the press of a button. And of course this is just another format to increase your exposure. In some areas, the competition level is lower as well. Not everyone is aware of this feature.
Con - If your website is not mobile friendly, people may abandon right away. You might be paying for clicks that have a high bounce rate due to your web site. Also, mobile ads may not be a perfect fit for those who have limited budgets or sell industrial type products that need a full blown web site to convert a visitor.
Suggestion - Test some mobile ads and see if they convert into leads or even phone calls. Keeping track of phone calls is always important for any adgroup, but especially important for tracking the performance of mobile ads.
7. Show Ads as Fast As Possible - Do you want Google to show your ads until your budget runs out or do you want Google to pace your ads throughout the day based on your budget. You have that option.
Pro - Showing your ads until your budget is depleted helps make sure that you spend your budget if possible. It also may get your clicks/visitors in a concentrated time frame. And it can be an indicator of a need to improve your campaigns if you do not deplete your daily budget.
Con - Your budget may be depleted before the day is over. How would you know if the afternoon converts better than the morning if your ads only show in the morning due to a limited budget?
Suggestion - To start, pace your ads throughout the day. Then using conversion rate data for different times of the day, you can decide the best time to show your ads. Then schedule accordingly and show your ads as fast as possible withing that time frame.
8. Ad Rotation Optimization- Google can show your ads evenly throughout the day or show the better performing ad based on performance.
Pro - If you are running two or more ads for the same adgroup (which you should for testing purposes) Google will show the stronger performing ad more often. This is valuable data telling you which ads or calls-to-action generate more clicks and allowing you to create stronger ads.
Con - You may feel you have two quality ads that your want to show 50-50. Or you may want to test two ads and get an even data sample. And one major issue is that Google does not count conversion rates when showing ads. Therefore they may show an ad with a high conversion rate less than an ad with a low conversion rate.
Suggestion - Unless you have a specific reason to show ads evenly (like mentioned above), let Google decide which ads to show more often. However, you have to keep a close eye on conversion rates and adjust accordingly.
9. Show Your Quality Score - If you want to see your quality score in your adgroup, you have to add this column.
Pro - Tons. Add this column and know your quality score.
Con - None. Add this column and know your quality score.
Suggestion - Add this column and know your quality score.
Like I said, each of these setting deserve their own blog post, but I think anyone using Google Adwords should explore these features, test them out, and decide which work best for your campaign. There is no standard setting for PPC advertising. Good luck!
Google Adwords in Foreign Countries and Languages
While you are writing quality keyword-friendly content for your website, I thought we could switch gears and talk a little bit about search engine marketing. Specifically, Google Adwords.
A lot of U.S. PPC advertisers would like to reach beyond the United States and even beyond English-speaking countries. But how does one do that? If you want to advertise in Spain, do you run English ads? Spanish ads?
The answer is both…sometimes. If you have a country where the native tongue and English are both used, then you may want to consider targeting two languages with your SEM efforts.
Let’s use France as an example. You want to target people in France who search Google using English, but you also want to capture those searching in French. Here’s what you do.
Create a campaign just targeting France. Use English keywords, English ads, and send the traffic to the correlating landing page, which should be in English. Easy enough. Same as you do int he U.S.
Now, comes the tricky part. Create a separate campaign for France again. Set the target language as French. Use French keywords. Write French ads. Send the traffic to a French landing page.
While the concept seems simple, the execution is not. Especially if you don’t speak French. You need to translate all your keywords and ads. And also make sure they flow. You wouldn’t click on a Broken-English PPC ad, so don’t expect people to click on a Broken-French ad. On top of that you need a strong French landing page.
So the key key here is having a good translator. As you know, creating tail versions of your keywords is difficult enough in your own language, but you’re going to need a lot of help when using a foreign language. Also, there is the whole challenge of optimizing the campaign. Running search query reports to find negative keywords. Testing and editing different ads. Tweaking landing pages. It can be done, but a manager needs to be very careful.
This is why I highly recommend separate campaings for seaprate languages even if you are targeting the same country. For one, you should have a good handle on the English campaign. Two, you’ll be able to differentiate which campaign performs better, the native language or the foreign language. And three, if you are having difficulties with the native toungue, you will be at least getting some exposure with the English campaign.
One last thing to mention regarding this issue. Quality score. Landing page is part of your quality score. So if you are sending French ads to a French landing page, that helps. However, what if you slap a French landing page on an English site? According to Google that may play a factor in your quality score.
There may not be much you can do unless you want to have separate web sites for different languages or even microsites. That may not be feasible. However, I just want to make you aware of the fact in case you are struggling with lower Q-scores in the foreign language campaign.
Like I said, the theory seems simple enough, but the execution is a different matter all together. Not to say it can’t be done because many people are doing it. However, take the time to get it right and hedge yourself with an English-campaign as well.
A lot of U.S. PPC advertisers would like to reach beyond the United States and even beyond English-speaking countries. But how does one do that? If you want to advertise in Spain, do you run English ads? Spanish ads?
The answer is both…sometimes. If you have a country where the native tongue and English are both used, then you may want to consider targeting two languages with your SEM efforts.
Let’s use France as an example. You want to target people in France who search Google using English, but you also want to capture those searching in French. Here’s what you do.
Create a campaign just targeting France. Use English keywords, English ads, and send the traffic to the correlating landing page, which should be in English. Easy enough. Same as you do int he U.S.
Now, comes the tricky part. Create a separate campaign for France again. Set the target language as French. Use French keywords. Write French ads. Send the traffic to a French landing page.
While the concept seems simple, the execution is not. Especially if you don’t speak French. You need to translate all your keywords and ads. And also make sure they flow. You wouldn’t click on a Broken-English PPC ad, so don’t expect people to click on a Broken-French ad. On top of that you need a strong French landing page.
So the key key here is having a good translator. As you know, creating tail versions of your keywords is difficult enough in your own language, but you’re going to need a lot of help when using a foreign language. Also, there is the whole challenge of optimizing the campaign. Running search query reports to find negative keywords. Testing and editing different ads. Tweaking landing pages. It can be done, but a manager needs to be very careful.
This is why I highly recommend separate campaings for seaprate languages even if you are targeting the same country. For one, you should have a good handle on the English campaign. Two, you’ll be able to differentiate which campaign performs better, the native language or the foreign language. And three, if you are having difficulties with the native toungue, you will be at least getting some exposure with the English campaign.
One last thing to mention regarding this issue. Quality score. Landing page is part of your quality score. So if you are sending French ads to a French landing page, that helps. However, what if you slap a French landing page on an English site? According to Google that may play a factor in your quality score.
There may not be much you can do unless you want to have separate web sites for different languages or even microsites. That may not be feasible. However, I just want to make you aware of the fact in case you are struggling with lower Q-scores in the foreign language campaign.
Like I said, the theory seems simple enough, but the execution is a different matter all together. Not to say it can’t be done because many people are doing it. However, take the time to get it right and hedge yourself with an English-campaign as well.
利用国外搜索流量做GOOGLE
国民经济综合实力,不仅仅体现在现实生活中,也体现在网络上,GOOGLE点击广告在中国的广告单价,是在国外单价的1/15左右,就是说同样的劳动付出,在国外要比在国内高15倍的收入。所以英文广告页就成了做GOOGLE的一种高端收入形式。所谓的英文广告页,就是网站和内容为纯英文的,里面的GOOGLE广告也都是英文的,英文的广告最高单价84美圆,就是广告每被有效点击一次可以为站长产生84美圆的佣金收入。一般来说,1000IP国内流量做GOOGLE的中文广告,产生的点击收入是10元左右,1000IP的国外流量做GOOGLE的英文广告,产生的点击收入是150元左右。经常有站长,制作一个英文站,同时制作一个第三页,诱惑网民去点其英文站上的广告,从而为自己的创造高价佣金,但是这种作弊手段很容易就被GOOGLE给发现了,因为英文站,不可能流量都来自中国,这是站长操作英文站最常用的一种方法,也是被K几率最大的一种方法,GOOGLE每K掉一个帐号,并不是按照流量地域来源为作为绝对标准,但是当一个站的流量来源不符合常规时,帐号也会被K的。
所以要想借助GOOGLE的英文站来获取安全稳定的高收入,就必须要获取真实的国外的流量,可是对于大部分做网络的朋友来说,自己的英语水平都不过关,连读英文文章都成问题,要想驰骋英文战场还是难了点。在网络上,一个中文博客或者中文网站,只要内容被搜索引擎收录了,那么总会或多或少的产生一些搜索过来的流量。所以有的站长,会使用采集软件批量采集网络上的博客或者论坛里的文章,然后整理到一个网站上,然后庞大的文章数据,来获取高流量。那么延伸一下,如果是有数量庞大的英文文章,那么一定也会带来大流量的国外搜索流量。下面介绍一个利用英文博客获取高流量的方法:
1. 架设一款多用户英文博客,是自动生成HTML的。
2. 在该博客上申请一个博客,然后选择一个关键词,然后用翻译软件翻译出来,例如要做糖尿病的关键词,那么就用翻译软件把这个词语翻译成英文,然后放到博客的关键词位置。
3. 搜索国内的糖尿病文章,然后将这篇文章用翻译软件给整体翻译成英语。
4. 在这个博客上投放GOOGLE点击广告广告。
5. 不断的翻译和添加糖尿病相关的翻译后的文章,不用管翻译的是否准确,因为搜索引擎不看语法,不看是否语句通顺,只认单词关键词。
6. 不断申请新的博客,确定新的关键词,然后用同样的方法往里面放文章。
7. 做一些反链接,等待被搜索引擎收录。
平均每千篇文章,每天可以产生400IP的自然搜索流量,随着文章数量的增加,流量成正比的增加,收入也成正比的增加,每1000IP国外流量可以产生150元人民币的点击收入。所以这是一个烦琐而又简单的利用创造搜索源的方式来获取国外流量的一个方法。同时国外有公司看准了中国的站长市场,推出了1美圆建站服务,他们列出来目前的国外热门搜索关键词以及相关的搜索量,站长自己提供域名,然后每个域名对应一个站,自己选择关键词,他们帮着把内容填充起来,内容为自动采集软件,每天定期采集和更新网站上的内容。每个站每天大约能够自动搜索过来40IP左右,一般一次性可以选择100个关键词,每个网站需要7美圆的域名费,还需要1美圆的建站费,一共是8美圆,100个站是800美圆,平均每天是4000IP左右的流量,一天的收入是400元人民币。
这是利用的众多关键词的人海战术获取流量的技巧,其实这个原理大家都懂,仅仅是去做的人很少而已,成功与否,不光在于是否去想了,关键是看是否去做了。
1. GOOGLE广告的自动匹配
GOOGLE广告具有根据网站内容自动匹配相关广告的功能,目的是让广告投放更有针对性,GOOGLE有大匹配:
(1). 语言匹配,如果是网页是中文的,那么就匹配中文广告,如果网页是英文的,那么就匹配英文广告。
(2). 地理位置匹配,GOOGLE广告还会根据浏览者的地理位置,自动匹配显示广告,因为有的广告商是限制了广告的投放地区。
(3). 关键词单价匹配,GOOGLE会把网站分为三个级别,第一级为高质量网站,关键词匹配最佳,同时主要匹配高价关键词。第二级为中等网站,关键词匹配程度一般。第三级为垃圾网站,关键词匹配主要以低价关键词为主。网站刚开始投放广告时,默认为中等匹配。所以就算是把网页设置为最贵的单价,如果网站不是高质量网站的话,一样是不匹配高价关键词的。
2. SEO
搜索引擎优化(search engine optimization,简称seo):指遵循搜索引擎的搜索原理,对网站结构、网页文字语言和站点间互动外交略等进行合理规划部署,以改善网站在搜索引擎的搜索表现,进而增加客户发现并访问网站的可能性的这样一个过程. 搜索引擎优化也是一种科学的发展观和方法论,它随着搜索引擎的发展而发展, 同时也促进了搜索引擎的发展。
上面是官方解释,可以用一句话概括:SEO的目的无非是提高网站在搜索引擎中的排名。
3. 采集软件
采集软件,就是能够自动完成针对某一个关键词或者某一个网站的文章进行自动下载整理的软件,例如有的采集软件,只要输入某个关键词,那么其就能够从网络上给整理出大量的相关内容的文章。还有一些采集软件,只要输入要采集的目标网址,那么就能够自动把这个站上的文章给整理到本地。有一些论坛,本身就具有自动采集功能,例如BBSGOOD论坛,就具有自动采集功能,能够自动采集网络上的文章发到自己的论坛上。
所以要想借助GOOGLE的英文站来获取安全稳定的高收入,就必须要获取真实的国外的流量,可是对于大部分做网络的朋友来说,自己的英语水平都不过关,连读英文文章都成问题,要想驰骋英文战场还是难了点。在网络上,一个中文博客或者中文网站,只要内容被搜索引擎收录了,那么总会或多或少的产生一些搜索过来的流量。所以有的站长,会使用采集软件批量采集网络上的博客或者论坛里的文章,然后整理到一个网站上,然后庞大的文章数据,来获取高流量。那么延伸一下,如果是有数量庞大的英文文章,那么一定也会带来大流量的国外搜索流量。下面介绍一个利用英文博客获取高流量的方法:
1. 架设一款多用户英文博客,是自动生成HTML的。
2. 在该博客上申请一个博客,然后选择一个关键词,然后用翻译软件翻译出来,例如要做糖尿病的关键词,那么就用翻译软件把这个词语翻译成英文,然后放到博客的关键词位置。
3. 搜索国内的糖尿病文章,然后将这篇文章用翻译软件给整体翻译成英语。
4. 在这个博客上投放GOOGLE点击广告广告。
5. 不断的翻译和添加糖尿病相关的翻译后的文章,不用管翻译的是否准确,因为搜索引擎不看语法,不看是否语句通顺,只认单词关键词。
6. 不断申请新的博客,确定新的关键词,然后用同样的方法往里面放文章。
7. 做一些反链接,等待被搜索引擎收录。
平均每千篇文章,每天可以产生400IP的自然搜索流量,随着文章数量的增加,流量成正比的增加,收入也成正比的增加,每1000IP国外流量可以产生150元人民币的点击收入。所以这是一个烦琐而又简单的利用创造搜索源的方式来获取国外流量的一个方法。同时国外有公司看准了中国的站长市场,推出了1美圆建站服务,他们列出来目前的国外热门搜索关键词以及相关的搜索量,站长自己提供域名,然后每个域名对应一个站,自己选择关键词,他们帮着把内容填充起来,内容为自动采集软件,每天定期采集和更新网站上的内容。每个站每天大约能够自动搜索过来40IP左右,一般一次性可以选择100个关键词,每个网站需要7美圆的域名费,还需要1美圆的建站费,一共是8美圆,100个站是800美圆,平均每天是4000IP左右的流量,一天的收入是400元人民币。
这是利用的众多关键词的人海战术获取流量的技巧,其实这个原理大家都懂,仅仅是去做的人很少而已,成功与否,不光在于是否去想了,关键是看是否去做了。
1. GOOGLE广告的自动匹配
GOOGLE广告具有根据网站内容自动匹配相关广告的功能,目的是让广告投放更有针对性,GOOGLE有大匹配:
(1). 语言匹配,如果是网页是中文的,那么就匹配中文广告,如果网页是英文的,那么就匹配英文广告。
(2). 地理位置匹配,GOOGLE广告还会根据浏览者的地理位置,自动匹配显示广告,因为有的广告商是限制了广告的投放地区。
(3). 关键词单价匹配,GOOGLE会把网站分为三个级别,第一级为高质量网站,关键词匹配最佳,同时主要匹配高价关键词。第二级为中等网站,关键词匹配程度一般。第三级为垃圾网站,关键词匹配主要以低价关键词为主。网站刚开始投放广告时,默认为中等匹配。所以就算是把网页设置为最贵的单价,如果网站不是高质量网站的话,一样是不匹配高价关键词的。
2. SEO
搜索引擎优化(search engine optimization,简称seo):指遵循搜索引擎的搜索原理,对网站结构、网页文字语言和站点间互动外交略等进行合理规划部署,以改善网站在搜索引擎的搜索表现,进而增加客户发现并访问网站的可能性的这样一个过程. 搜索引擎优化也是一种科学的发展观和方法论,它随着搜索引擎的发展而发展, 同时也促进了搜索引擎的发展。
上面是官方解释,可以用一句话概括:SEO的目的无非是提高网站在搜索引擎中的排名。
3. 采集软件
采集软件,就是能够自动完成针对某一个关键词或者某一个网站的文章进行自动下载整理的软件,例如有的采集软件,只要输入某个关键词,那么其就能够从网络上给整理出大量的相关内容的文章。还有一些采集软件,只要输入要采集的目标网址,那么就能够自动把这个站上的文章给整理到本地。有一些论坛,本身就具有自动采集功能,例如BBSGOOD论坛,就具有自动采集功能,能够自动采集网络上的文章发到自己的论坛上。
GG Adsense快速安全赚钱法
有些朋友网站做了,google广告代码也放了,但是对于Google Adsense广告联盟赚钱还是很模糊,不知道应该从何入手,老是在网站形式和模板上改来改去。
这里我教大家如何去快速安全的赚Google广告的钱:“正规+投机,中文+英文”
一、首先有一个正规的中文站,这个中文站最好是能带来流量的娱乐站、新闻站或者图片站什么的(不要是音乐站,有版权问题),目的是为了增加Google广告的展示,从而降低点击率;
二、其次是做几个英文的页面放上Google广告,把握英文页面的诀窍即是视觉诱惑。
千万不要用英文的高价关键词去做。Google不是傻的,那些广告根本不可能在你网站产生收益,Google要为投入高价的广告主负责,而且广告主发现了也会投诉你的;
三、最后就是用论坛里面提供的各种方法,拉流量到你的中文和英文页面。很多朋友问过同样一个问题:很多人不认识英文,进来后会点我的广告吗?这个你完全不用担心,只要你能保证有流量进来一定会有人点你的广告,到时候你还会怕点多了。(小提示:如果你嫌点广告的人少了,你可以发帖说“该网页是某某XX网站秘密入口”,此类方法请谨慎使用)。
此类方法的宗旨就是做到中英文广告的展示和点击平衡,每天收入10-20美金也是很安全的。
现在很多都在传国内的IP不能点英文的广告,其实这个说法是不正确的。国外很多的英文广告是专门针对中国地区投放的,而且从Google官方的解释是:站长Google广告的总体收入不能完全来自非母语的广告。也就是说你的广告收入可以一部分来自于英文的广告,这才是正确的理解。
这里我教大家如何去快速安全的赚Google广告的钱:“正规+投机,中文+英文”
一、首先有一个正规的中文站,这个中文站最好是能带来流量的娱乐站、新闻站或者图片站什么的(不要是音乐站,有版权问题),目的是为了增加Google广告的展示,从而降低点击率;
二、其次是做几个英文的页面放上Google广告,把握英文页面的诀窍即是视觉诱惑。
千万不要用英文的高价关键词去做。Google不是傻的,那些广告根本不可能在你网站产生收益,Google要为投入高价的广告主负责,而且广告主发现了也会投诉你的;
三、最后就是用论坛里面提供的各种方法,拉流量到你的中文和英文页面。很多朋友问过同样一个问题:很多人不认识英文,进来后会点我的广告吗?这个你完全不用担心,只要你能保证有流量进来一定会有人点你的广告,到时候你还会怕点多了。(小提示:如果你嫌点广告的人少了,你可以发帖说“该网页是某某XX网站秘密入口”,此类方法请谨慎使用)。
此类方法的宗旨就是做到中英文广告的展示和点击平衡,每天收入10-20美金也是很安全的。
现在很多都在传国内的IP不能点英文的广告,其实这个说法是不正确的。国外很多的英文广告是专门针对中国地区投放的,而且从Google官方的解释是:站长Google广告的总体收入不能完全来自非母语的广告。也就是说你的广告收入可以一部分来自于英文的广告,这才是正确的理解。
2009年3月26日星期四
Success In A Home Business Is All In Your Head
That’s right folks being successful at a home business is all in your head! What I mean by that is that you must have the proper mindset to be successful. But what do I mean by that?
It’s really very simple, now that you have decided to start a home business you need to be in the right mindset to achieve success. This starts with dedicating yourself to your home business. Everyday you should have certain things you want to get done and then don’t let anything stop you.
If you have not yet chosen a home business start by choosing one that has like minded people involved with the program. If you surround yourself with people that have either already achieved success or is going to achieve it then you will start out with the right mindset all around you. Choose a business that provides the necessary training you will need.
Home businesses are not rocket science but you will still need someone to show you how to market your business. If you chose a program where your sponsor will benefit by helping you then you will defiantly be on the right path to success. Tell yourself everyday that you are going to be successful.
Keep in your mind that nothing is going to stop you from making it. To the people around you this type of business will seem unreal. Don’t let what they say or the look they might give you detour you from your goal.
When you decide to start a home business tell yourself that you will do whatever it take to make your home business successful. It won’t happen overnight so you have to stay on it. Don’t fall for the thousands of programs online that claim overnight riches.
I promise you it just doesn’t happen that way. You will have to work at it and build it from scratch. The biggest thing is that you never give up.
Remember that you have committed yourself to be successful and nothing will stop you. Most people that start a home business quit trying to early. There is a learning curve and you could go from nothing to all out blitzkrieg in a split second.
That’s the way home businesses are in the beginning. It takes a little time to get yourself out to the public but once you do LOOK OUT! So stay in the mindset that you committed yourself to when you started and you will be successful!
If you want to make thousand’s right from the comfort of
your home and have been looking for a home business Mike
Schwartz is committed to personally training people who are
totally new to the internet. If your income goals are high
please http://www.lmdby.cn visit
his site or
http://www.lmdby.cn watch a great
movie that can change your life forever! Feel free to
call him!
It’s really very simple, now that you have decided to start a home business you need to be in the right mindset to achieve success. This starts with dedicating yourself to your home business. Everyday you should have certain things you want to get done and then don’t let anything stop you.
If you have not yet chosen a home business start by choosing one that has like minded people involved with the program. If you surround yourself with people that have either already achieved success or is going to achieve it then you will start out with the right mindset all around you. Choose a business that provides the necessary training you will need.
Home businesses are not rocket science but you will still need someone to show you how to market your business. If you chose a program where your sponsor will benefit by helping you then you will defiantly be on the right path to success. Tell yourself everyday that you are going to be successful.
Keep in your mind that nothing is going to stop you from making it. To the people around you this type of business will seem unreal. Don’t let what they say or the look they might give you detour you from your goal.
When you decide to start a home business tell yourself that you will do whatever it take to make your home business successful. It won’t happen overnight so you have to stay on it. Don’t fall for the thousands of programs online that claim overnight riches.
I promise you it just doesn’t happen that way. You will have to work at it and build it from scratch. The biggest thing is that you never give up.
Remember that you have committed yourself to be successful and nothing will stop you. Most people that start a home business quit trying to early. There is a learning curve and you could go from nothing to all out blitzkrieg in a split second.
That’s the way home businesses are in the beginning. It takes a little time to get yourself out to the public but once you do LOOK OUT! So stay in the mindset that you committed yourself to when you started and you will be successful!
If you want to make thousand’s right from the comfort of
your home and have been looking for a home business Mike
Schwartz is committed to personally training people who are
totally new to the internet. If your income goals are high
please http://www.lmdby.cn visit
his site or
http://www.lmdby.cn watch a great
movie that can change your life forever! Feel free to
call him!
网赚英文关键词翻译汇总
addy = address
AFAIK = As Far As I Know
AD views 广告浏览数,网幅广告被用户下载、显示的次数,等同于impression。
Advertisement Management 广告管理,利用特定的系统管理网页或广告网络揪发的网幅广告,同时提供即的显示数、点击数统计,高级的广告管理系统还能根据访问者的特点和时间选择出现不同的网幅广告。
BTW = By The Way
BRB = Be Right Back
BRT = Be Right There
b/c = because
Banner 网幅广告, 标准GIF格式以外的网幅广告称为Rich Media Banner。放置在网站的页面上用于表现商家广告内容的图片,通常大小为468*60像素,往往做成动画形式,这样更具有吸引力
cmi = count me in
cmo = count me out
C/I Ratio(Click-through to impression ration) 点击与显示的比率
Click Ratio 点击率,如果该网页出现了一万次,而网页上的广告点击次数为500次,则点击率为5%。果广告BANNER的闪现次数(IMPRESSIONS)为10000次,而其点击次数(CLICKS)为300次,那么点击率即为3%。 目前,广告的平均点击率为 2% 。点击率可以准确地反映广告效果, 也是网络广告吸引力的一个标志
Click Through 点击某一链接的行为
Co-Brand 共同标志/商标,有时联盟成员之间可以将自己的标志和商标放在框架顶部页面中,以便访问者浏览其网页。
Commission 佣金,参加联盟程序所取得的收入,联盟成员可从联盟站点介绍的访客的销售收入中提成,这个佣金可能是购买或活动的固定费率。
CPM(Cost per thousand impression) 千印象费用,网上广告产生每1000个广告印象(显示)数的费用。
CPC(Cost per thousand click) 千点击费用, 网上广告产生每1000广告点击数的费用
CPM(Cost Per thousand impression ) 显示千次费用,网上广告每显示1000次的广告费用。
即每千人次访问的收费或Banner闪现一千次的费用,例如一个广告 Banner 的报价是$10/CPM,意味着每一千人次看到这个Banner,就收费$10。按CPM收费已经成为网络广告的惯例。
CPC(Cost Per thousand click ) 点击千次费用,网上广告每点击1000次的广告费用
EPC (Average Earning Per One Hundred Clicks) 每100个点击的平均收益,说明点击转换为佣金收入的能力
FYI = For Your Information
FAQ = Frequently Asked Questions
FIRST VIEW(第一屏)是读者浏览一个网页时,所看到的第一屏,访问者不用拖动滚动条就可以看到,效果较佳,这个位置条受到绝大多数客户的青睐,因此价格也较高。
Hosting/Hosted 每当用户点击链接时进入一个网站的页面,该页面的图像和HTML文档由网站服务器提供,当调用该链接时,这些图像和其他部件就由服务器存储。
IMHO = In My Humble Opinion
IMO = In My Opinion
IOW = In Other Words
ISO = In Search Of
IM = Instant Message
Impression 投放次数,网页被访问的次数。一般情况下与含有该广告的网页被访问的次数相同。
LOL = Laughing Out Loud
LMAO = Laughing My A** Off
LMFAO = Laughing My F*cking A** Off
Lead 引导,用户在广告商网站上注册、加入或下载
NPA = New Program Alert
O/C Ratio 点击与定购的比率,实际点击数与商人网站定购次数的比率。
PO = Program Owner
plz = Please
PM = Personal Message
Peeps = People
PBUH = Peace Be Upon Him
PTC(Pay to Click) 点击赚钱
Pay-For-Performance 行动付付,网站访客采取某一行动而取得付款
Pay-per-Click 每点击支付额
Pay-per-Impression 每显示支付额
Pay-per-Lead 广告商对每一位介绍到该网站的合格注册访客的网站,按固定费率支付的费用结构
Pay-per-Sale 广告商对每一位介绍到该网站的进行消费的网站,按产品或服务销售收入的百分比支付的费用结构
Portal Page 点击广告后连到的页面, 通常是针对广告内容重新设计的页面。
PAGE VIEW(综合浏览量)网站各网页被浏览的总次数。一位访客有可能创造十几个甚至更多的PAGEVIEWS。
ROTFLMAO = Rolling On The Floor Laughing My A** Off
ROTFLMFAO = Rolling On The Floor Laughing My F*cking A** Off
Return Days 返回天数,用户第一次访问和下一次访问商人站点的天数。
SO = Significant Other
SLMAO = Still Laughing My A** Off
surf 冲浪,即上网。
Storefront 店面,用于显示新产品或特殊产品的定制页面。
Sub-Affiliates 联盟分站点,用一个帐户维护一个以上的站点,主要站点为联盟站点,其他站点为联盟分站点。
GF = GirlFriend
TOS = Terms of Service
WM = Web Master
W8 = wait
U = you
2QT2BSTR8 = Too Cute To Be Straight
deposit 存入 withdraw 取出 refund 返還,報銷 compansation 補償
rate 比率 exchange 兌換 interest 利息 principle 本金
account 賬戶 charge 手續費 money order 匯票 bank wire 銀行匯款
investment 投資 bonus 紅包,紅利,花紅,獎勵
AFAIK = As Far As I Know
AD views 广告浏览数,网幅广告被用户下载、显示的次数,等同于impression。
Advertisement Management 广告管理,利用特定的系统管理网页或广告网络揪发的网幅广告,同时提供即的显示数、点击数统计,高级的广告管理系统还能根据访问者的特点和时间选择出现不同的网幅广告。
BTW = By The Way
BRB = Be Right Back
BRT = Be Right There
b/c = because
Banner 网幅广告, 标准GIF格式以外的网幅广告称为Rich Media Banner。放置在网站的页面上用于表现商家广告内容的图片,通常大小为468*60像素,往往做成动画形式,这样更具有吸引力
cmi = count me in
cmo = count me out
C/I Ratio(Click-through to impression ration) 点击与显示的比率
Click Ratio 点击率,如果该网页出现了一万次,而网页上的广告点击次数为500次,则点击率为5%。果广告BANNER的闪现次数(IMPRESSIONS)为10000次,而其点击次数(CLICKS)为300次,那么点击率即为3%。 目前,广告的平均点击率为 2% 。点击率可以准确地反映广告效果, 也是网络广告吸引力的一个标志
Click Through 点击某一链接的行为
Co-Brand 共同标志/商标,有时联盟成员之间可以将自己的标志和商标放在框架顶部页面中,以便访问者浏览其网页。
Commission 佣金,参加联盟程序所取得的收入,联盟成员可从联盟站点介绍的访客的销售收入中提成,这个佣金可能是购买或活动的固定费率。
CPM(Cost per thousand impression) 千印象费用,网上广告产生每1000个广告印象(显示)数的费用。
CPC(Cost per thousand click) 千点击费用, 网上广告产生每1000广告点击数的费用
CPM(Cost Per thousand impression ) 显示千次费用,网上广告每显示1000次的广告费用。
即每千人次访问的收费或Banner闪现一千次的费用,例如一个广告 Banner 的报价是$10/CPM,意味着每一千人次看到这个Banner,就收费$10。按CPM收费已经成为网络广告的惯例。
CPC(Cost Per thousand click ) 点击千次费用,网上广告每点击1000次的广告费用
EPC (Average Earning Per One Hundred Clicks) 每100个点击的平均收益,说明点击转换为佣金收入的能力
FYI = For Your Information
FAQ = Frequently Asked Questions
FIRST VIEW(第一屏)是读者浏览一个网页时,所看到的第一屏,访问者不用拖动滚动条就可以看到,效果较佳,这个位置条受到绝大多数客户的青睐,因此价格也较高。
Hosting/Hosted 每当用户点击链接时进入一个网站的页面,该页面的图像和HTML文档由网站服务器提供,当调用该链接时,这些图像和其他部件就由服务器存储。
IMHO = In My Humble Opinion
IMO = In My Opinion
IOW = In Other Words
ISO = In Search Of
IM = Instant Message
Impression 投放次数,网页被访问的次数。一般情况下与含有该广告的网页被访问的次数相同。
LOL = Laughing Out Loud
LMAO = Laughing My A** Off
LMFAO = Laughing My F*cking A** Off
Lead 引导,用户在广告商网站上注册、加入或下载
NPA = New Program Alert
O/C Ratio 点击与定购的比率,实际点击数与商人网站定购次数的比率。
PO = Program Owner
plz = Please
PM = Personal Message
Peeps = People
PBUH = Peace Be Upon Him
PTC(Pay to Click) 点击赚钱
Pay-For-Performance 行动付付,网站访客采取某一行动而取得付款
Pay-per-Click 每点击支付额
Pay-per-Impression 每显示支付额
Pay-per-Lead 广告商对每一位介绍到该网站的合格注册访客的网站,按固定费率支付的费用结构
Pay-per-Sale 广告商对每一位介绍到该网站的进行消费的网站,按产品或服务销售收入的百分比支付的费用结构
Portal Page 点击广告后连到的页面, 通常是针对广告内容重新设计的页面。
PAGE VIEW(综合浏览量)网站各网页被浏览的总次数。一位访客有可能创造十几个甚至更多的PAGEVIEWS。
ROTFLMAO = Rolling On The Floor Laughing My A** Off
ROTFLMFAO = Rolling On The Floor Laughing My F*cking A** Off
Return Days 返回天数,用户第一次访问和下一次访问商人站点的天数。
SO = Significant Other
SLMAO = Still Laughing My A** Off
surf 冲浪,即上网。
Storefront 店面,用于显示新产品或特殊产品的定制页面。
Sub-Affiliates 联盟分站点,用一个帐户维护一个以上的站点,主要站点为联盟站点,其他站点为联盟分站点。
GF = GirlFriend
TOS = Terms of Service
WM = Web Master
W8 = wait
U = you
2QT2BSTR8 = Too Cute To Be Straight
deposit 存入 withdraw 取出 refund 返還,報銷 compansation 補償
rate 比率 exchange 兌換 interest 利息 principle 本金
account 賬戶 charge 手續費 money order 匯票 bank wire 銀行匯款
investment 投資 bonus 紅包,紅利,花紅,獎勵
2009年3月25日星期三
Credit history or credit report
Credit history or credit report is, in many countries, a record of an individual's or company's past borrowing and repaying, including information about late payments and bankruptcy. The term "credit reputation" can either be used synonymous to credit history or to credit score.
In the U.S., when a customer fills out an application for credit from a bank, store or credit card company, their information is forwarded to a credit bureau. The credit bureau matches the name, address and other identifying information on the credit applicant with information retained by the bureau in its files.
This information is used by lenders such as credit card companies to determine an individual's credit worthiness; that is, determining an individual's willingness to repay a debt. The willingness to repay a debt is indicated by how timely past payments have been made to other lenders. Lenders like to see consumer debt obligations paid on a monthly basis.
The other factor in determining whether a lender will provide a consumer credit or a loan is dependent on income. The higher the income, all other things being equal, the more credit the consumer can access. However, lenders make credit granting decisions based on both ability to repay a debt (income) and willingness (the credit report) as indicated in the past payment history.
These factors help lenders determine whether to extend credit, and on what terms. With the adoption of risk-based pricing on almost all lending in the financial services industry, this report has become even more important since it is usually the sole element used to choose the annual percentage rate (APR), grace period and other contractual obligations of the credit card or loan.
In the U.S., when a customer fills out an application for credit from a bank, store or credit card company, their information is forwarded to a credit bureau. The credit bureau matches the name, address and other identifying information on the credit applicant with information retained by the bureau in its files.
This information is used by lenders such as credit card companies to determine an individual's credit worthiness; that is, determining an individual's willingness to repay a debt. The willingness to repay a debt is indicated by how timely past payments have been made to other lenders. Lenders like to see consumer debt obligations paid on a monthly basis.
The other factor in determining whether a lender will provide a consumer credit or a loan is dependent on income. The higher the income, all other things being equal, the more credit the consumer can access. However, lenders make credit granting decisions based on both ability to repay a debt (income) and willingness (the credit report) as indicated in the past payment history.
These factors help lenders determine whether to extend credit, and on what terms. With the adoption of risk-based pricing on almost all lending in the financial services industry, this report has become even more important since it is usually the sole element used to choose the annual percentage rate (APR), grace period and other contractual obligations of the credit card or loan.
Credit score
A credit score is a numerical expression based on a statistical analysis of a person's credit files, to represent the creditworthiness of that person. A credit score is primarily based on credit report information, typically sourced from credit bureaus.
Lenders, such as banks and credit card companies, use credit scores to evaluate the potential risk posed by lending money to consumers and to mitigate losses due to bad debt. Lenders use credit scores to determine who qualifies for a loan, at what interest rate, and what credit limits. The use of credit or identity scoring prior to authorizing access or granting credit is an implementation of a trusted system.
Credit scoring is not limited to banks. Other organizations, such as mobile phone companies, insurance companies, employers, landlords, and government departments employ the same techniques. Credit scoring also has a lot of overlap with data mining, which uses many similar techniques.
Lenders, such as banks and credit card companies, use credit scores to evaluate the potential risk posed by lending money to consumers and to mitigate losses due to bad debt. Lenders use credit scores to determine who qualifies for a loan, at what interest rate, and what credit limits. The use of credit or identity scoring prior to authorizing access or granting credit is an implementation of a trusted system.
Credit scoring is not limited to banks. Other organizations, such as mobile phone companies, insurance companies, employers, landlords, and government departments employ the same techniques. Credit scoring also has a lot of overlap with data mining, which uses many similar techniques.
Advertising - Wikipedia, the free encyclopedia
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviours among consumer segments across the world’.” [1]
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image" . For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States[2] and $385 billion worldwide,[3] and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[4] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image" . For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States[2] and $385 billion worldwide,[3] and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[4] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation
Feedburner Ad Networks申请使用指南
Feedburner是一个很好的Feed服务,我们使用过其服务的人大概都会对其印象深刻,这里我介绍一下Feedburner的一个广告子功能:Feedburner Ad Networks。
Feedburner Ad Networks是一个Feedburner推出的广告系统,与Google Adsense等网络广告不同的是,Feedburner Ad Networks的媒介不是WEB,而是Feed,让所有阅读Feed的用户看到Feedburner的广告。不过,并非所有Feedburner的用户都可以申请广告,根据我的猜测,当Feedburner的用户超过500个订户的数量,就可以在Feedburner界面上点Monetize来申请Feedburner Ad Networks的功能,通过在自己的Feed上打广告来实现收益。
申请广告的方法也比较简单,当你在Feedburner界面上点Monetize后,看到下图显示的文字,就表明你有资格来申请Feedburner的广告了。

这时候点下面的申请链接,会出现一个提交用户信息和付款信息的界面,付款使用的是PayPal进行,因此没有PayPal帐号的需要预先申请一个。


接下来是一个配置广告内容的界面,里面有一些广告参数可以进行定制。设置完成后点提交,就会出现一个信息,说提交申请成功,需要等待Feedburner进行审核。

这时候需要耐心等待几天,等到Feedburner对申请的Feed审批通过后,这时再次登录Feedburner,就可以发现主界面上多了一个“My Networks”的选项,申请的Feed后面也会多一个FAN(Feedburner Ad Networks)的图标,这时候再点击Monetize,就会出现如下图的广告的配置界面。

这时候广告配置就已经完成了,不过由于也是刚刚申请,因此我对Feedburner Ad Networks的具体收益也无法下确切的结论,但是我个人估计其价值不会太高。
Feedburner Ad Networks是一个Feedburner推出的广告系统,与Google Adsense等网络广告不同的是,Feedburner Ad Networks的媒介不是WEB,而是Feed,让所有阅读Feed的用户看到Feedburner的广告。不过,并非所有Feedburner的用户都可以申请广告,根据我的猜测,当Feedburner的用户超过500个订户的数量,就可以在Feedburner界面上点Monetize来申请Feedburner Ad Networks的功能,通过在自己的Feed上打广告来实现收益。
申请广告的方法也比较简单,当你在Feedburner界面上点Monetize后,看到下图显示的文字,就表明你有资格来申请Feedburner的广告了。

这时候点下面的申请链接,会出现一个提交用户信息和付款信息的界面,付款使用的是PayPal进行,因此没有PayPal帐号的需要预先申请一个。


接下来是一个配置广告内容的界面,里面有一些广告参数可以进行定制。设置完成后点提交,就会出现一个信息,说提交申请成功,需要等待Feedburner进行审核。

这时候需要耐心等待几天,等到Feedburner对申请的Feed审批通过后,这时再次登录Feedburner,就可以发现主界面上多了一个“My Networks”的选项,申请的Feed后面也会多一个FAN(Feedburner Ad Networks)的图标,这时候再点击Monetize,就会出现如下图的广告的配置界面。

这时候广告配置就已经完成了,不过由于也是刚刚申请,因此我对Feedburner Ad Networks的具体收益也无法下确切的结论,但是我个人估计其价值不会太高。
FeedBurner AdSense for feeds即将发布
据FeedBurner官方博客报道,Google旗下的FeedBuner即将在下周小范围测试AdSense for feeds,以便为即将发布的针对所有Feedburner和Adsense用户的RSS广告做准备,届时大家将会在Feeds中看到“Ads by Google”的广告字样了。
FeedBurner自己的FeedBurner Ad Network广告其实已经运行了很长时间,我以前也用过,是按照展示次数(CPM)计费的,在不显眼的广告位获得的收入比按点击的要高,网站主大概很喜欢这类广告。可惜FeedBurner被Google收购后不久,FeedBurner就被和谐了,其广告代码在中国也就无法显示,这个不错的广告形式在中国也就废了。
对于Google AdSense for Feeds的Beta测试,以前测试时发现中国用户申请会自动被拒,现在如果和FeedBurner整合在一起,估计效果会很不错。
根据以往使用FeedBurner的Feeds广告经验,目前的Feed显示广告被严重低估了,订阅量非常大的博客从Feed广告中获得的收益远远低于在网站上放置的广告,我估计大概是因为广告主多喜欢CPC而不是CPM的原因,而大多数订阅者又不喜欢在阅读器中看到广告,因此导致了各方都不愿意使用RSS Feed展示广告,Google如果希望通过Adsense广告改变当前Feed广告的困境,估计也会遇到相当大的困难。
对于国内的FeedSky来讲,这可能会对FeedSky的展示广告带来一定竞争效果,但如果FeedBurner在中国依旧保持无法访问的状态,还是很难将用户吸引过去的。
FeedBurner自己的FeedBurner Ad Network广告其实已经运行了很长时间,我以前也用过,是按照展示次数(CPM)计费的,在不显眼的广告位获得的收入比按点击的要高,网站主大概很喜欢这类广告。可惜FeedBurner被Google收购后不久,FeedBurner就被和谐了,其广告代码在中国也就无法显示,这个不错的广告形式在中国也就废了。
对于Google AdSense for Feeds的Beta测试,以前测试时发现中国用户申请会自动被拒,现在如果和FeedBurner整合在一起,估计效果会很不错。
根据以往使用FeedBurner的Feeds广告经验,目前的Feed显示广告被严重低估了,订阅量非常大的博客从Feed广告中获得的收益远远低于在网站上放置的广告,我估计大概是因为广告主多喜欢CPC而不是CPM的原因,而大多数订阅者又不喜欢在阅读器中看到广告,因此导致了各方都不愿意使用RSS Feed展示广告,Google如果希望通过Adsense广告改变当前Feed广告的困境,估计也会遇到相当大的困难。
对于国内的FeedSky来讲,这可能会对FeedSky的展示广告带来一定竞争效果,但如果FeedBurner在中国依旧保持无法访问的状态,还是很难将用户吸引过去的。
Google Launches AdSense for Feeds
I noticed a new option in my AdSense account: AdSense for feeds, a program that displays contextual and placement-targeted ads in FeedBurner feeds. FeedBurner announced in May that AdSense for Feeds will be available to a small number of publishers and now it seems that everyone can use it.
FeedBurner has recently closed FAN, its advertising network. "No new applications for FAN publishers are being accepted and we expect the broad variety of options provided through AdSense (including the new AdSense for Feeds product, powered with FeedBurner feeds) will give publishers valuable new revenue-earning potential," says a FeedBurner/Google employee.
The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468x60 and 300x250. "Generally, the 300x250 size will display when there's more content and when your feed is being viewed in a device with a larger display," explains Google. You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.


For the moment, there's no connection between your AdSense account and the FeedBurner account, so Google automatically adds the FeedBurner service to your AdSense account. Unfortunately, your feeds are still connected to the old FeedBurner account and you need to migrate them first. The migration process is manual: just send an email at adsense-support-aff@google.com and mention your FeedBurner username and the AdSense account email address.

From AdSense, you can easily burn a new feed by entering the address of your blog and selecting some tracking options. The feeds can be managed at the new FeedBurner site, but there's no visible change other than the integration with Google Accounts and the new URLs for feeds: http://feedproxy.google.com/NAME.

Here's an ad from a feed of a FeedBurner/Google employee:

I doubt that these ads are an effective way to monetize feeds, since people use feed readers to get timely updates from a lot of sites and spend less time for each item. Besides, feed readers are mostly used by tech-savvy readers that are less likely to click on ads.
At some point, I may experiment with some infrequent ads in Google Operating System's feed and I'll post my findings.
FeedBurner has recently closed FAN, its advertising network. "No new applications for FAN publishers are being accepted and we expect the broad variety of options provided through AdSense (including the new AdSense for Feeds product, powered with FeedBurner feeds) will give publishers valuable new revenue-earning potential," says a FeedBurner/Google employee.
The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468x60 and 300x250. "Generally, the 300x250 size will display when there's more content and when your feed is being viewed in a device with a larger display," explains Google. You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.


For the moment, there's no connection between your AdSense account and the FeedBurner account, so Google automatically adds the FeedBurner service to your AdSense account. Unfortunately, your feeds are still connected to the old FeedBurner account and you need to migrate them first. The migration process is manual: just send an email at adsense-support-aff@google.com and mention your FeedBurner username and the AdSense account email address.

From AdSense, you can easily burn a new feed by entering the address of your blog and selecting some tracking options. The feeds can be managed at the new FeedBurner site, but there's no visible change other than the integration with Google Accounts and the new URLs for feeds: http://feedproxy.google.com/NAME.

Here's an ad from a feed of a FeedBurner/Google employee:

I doubt that these ads are an effective way to monetize feeds, since people use feed readers to get timely updates from a lot of sites and spend less time for each item. Besides, feed readers are mostly used by tech-savvy readers that are less likely to click on ads.
At some point, I may experiment with some infrequent ads in Google Operating System's feed and I'll post my findings.
2009年3月20日星期五
Google Blogger使用技巧
Blogger是Google提供的免费博客服务,提供中文界面,是一个很成熟的中文博客发布平台。
Blogger一个突出的特点就是简洁但功能强大,没有多余而花哨的功能,必要的功能一个都不差。Bloger自由性最大的地方在于其模板可以自定义,也就是说你可以修改模板里的任何内容,包括Google的广告,这给那些懂Html和CSS的Blogger提供了很大的自由度。Blogger默认把用户的网志发布到免费提供的Blogspot.com主机上。可惜的是Blogspot.com从中国是无法访问。好在Blogger.com提供了一种很独特的服务,可以将博客的静态页面通过FTP发布到用户选择的服务器上。
通过FTP发布到其他主机
用户在Blogger.com上的默认Blog地址显然无法从国内访问,但是如果你有一个虚拟主机空间,或者其他支持FTP的空间,那么Blogger.com可以将这个地址上的日志文件全部发布到你的虚拟主机空间上去。
具体的方法是:登陆你的Blogger帐号,进入控制面板,更改设置,在“发布”选项卡中点击FTP的超级链接,然后录入FTP服务器地址,FTP用户名和密码。点保存设置后,就可以发布了,这时Blogger.com会将你的整个站发布到你指定的主机上。
至于这个FTP服务器,我推荐一个国内GFans提供的免费Blogger Spaces空间,支持FTP发布,最重要的是支持域名绑定,其服务器在广州,速度很快,希望大家不要滥用其服务。
通过电子邮件发布日志
在Blogger中写日志麻烦?告诉你一个技巧,你可以不登录Blogger网站,只要发送一封电子邮件就可以发表文章了。
具体的方法是:登陆你的Blogger帐号,进入控制面板,更改设置,在“电子邮件”中,在Mail-to-Blogger地址中可以自定义一个邮件地址,发送到此地址的邮件会自动张贴,BlogSend地址是另外一个电子邮件地址,只要一发布文章,系统会将其邮寄文章到此地址。
这里再介绍一个小技巧,就是在更新Blogger的同时也更新MSN Space。因为MSN Space也是支持邮件发布的,因此将Blogger发布后发送邮件的BlogSend地址修改为MSN Space的发布邮件地址,这样在Blogger上发布一篇文章后,系统就会自动将文章内容发送到Msn Spaces里,这样就同时更新了两个博客。
有一点值得注意的是,Blogger默认的编码是UTF-8编码,因此发送邮件的时候要将邮件编码设置为UTF-8的格式,建议登陆GMail发送邮件。一来GMail默认就是UTF-8格式的,编码全兼容,二来GMail支持自动保存功能,不怕电脑死机后丢失文章,三来GMail还可以自动备份发出去的文章,以免文章丢失。
使用第三方软件发布文章
Zoundry是一个第三方的日志发布软件,可以做到不用登陆Blogger即可发布日志,使用它来编辑和发布,速度和效率都非常理想。
添加Google Adsense广告
Google Blogger用户可以很快捷方便地申请加入Google Adsense广告服务。Google本身也推荐博客们使用Blogger的广告来为自己和Google赚钱。
Google工具栏的应用
Google工具栏有一个按钮是“发送到Blogger”,可以快速将当前网页发送到自己的Blogger空间上。
Google Picasa的应用
Picasa是Google的图像管理软件,在Picasa中点图片,再点“Blog This”,可以将选定图片发送到自己的Blogger空间上。
Blogger的申请地址是: http://www.blogger.com
Blogger一个突出的特点就是简洁但功能强大,没有多余而花哨的功能,必要的功能一个都不差。Bloger自由性最大的地方在于其模板可以自定义,也就是说你可以修改模板里的任何内容,包括Google的广告,这给那些懂Html和CSS的Blogger提供了很大的自由度。Blogger默认把用户的网志发布到免费提供的Blogspot.com主机上。可惜的是Blogspot.com从中国是无法访问。好在Blogger.com提供了一种很独特的服务,可以将博客的静态页面通过FTP发布到用户选择的服务器上。
通过FTP发布到其他主机
用户在Blogger.com上的默认Blog地址显然无法从国内访问,但是如果你有一个虚拟主机空间,或者其他支持FTP的空间,那么Blogger.com可以将这个地址上的日志文件全部发布到你的虚拟主机空间上去。
具体的方法是:登陆你的Blogger帐号,进入控制面板,更改设置,在“发布”选项卡中点击FTP的超级链接,然后录入FTP服务器地址,FTP用户名和密码。点保存设置后,就可以发布了,这时Blogger.com会将你的整个站发布到你指定的主机上。
至于这个FTP服务器,我推荐一个国内GFans提供的免费Blogger Spaces空间,支持FTP发布,最重要的是支持域名绑定,其服务器在广州,速度很快,希望大家不要滥用其服务。
通过电子邮件发布日志
在Blogger中写日志麻烦?告诉你一个技巧,你可以不登录Blogger网站,只要发送一封电子邮件就可以发表文章了。
具体的方法是:登陆你的Blogger帐号,进入控制面板,更改设置,在“电子邮件”中,在Mail-to-Blogger地址中可以自定义一个邮件地址,发送到此地址的邮件会自动张贴,BlogSend地址是另外一个电子邮件地址,只要一发布文章,系统会将其邮寄文章到此地址。
这里再介绍一个小技巧,就是在更新Blogger的同时也更新MSN Space。因为MSN Space也是支持邮件发布的,因此将Blogger发布后发送邮件的BlogSend地址修改为MSN Space的发布邮件地址,这样在Blogger上发布一篇文章后,系统就会自动将文章内容发送到Msn Spaces里,这样就同时更新了两个博客。
有一点值得注意的是,Blogger默认的编码是UTF-8编码,因此发送邮件的时候要将邮件编码设置为UTF-8的格式,建议登陆GMail发送邮件。一来GMail默认就是UTF-8格式的,编码全兼容,二来GMail支持自动保存功能,不怕电脑死机后丢失文章,三来GMail还可以自动备份发出去的文章,以免文章丢失。
使用第三方软件发布文章
Zoundry是一个第三方的日志发布软件,可以做到不用登陆Blogger即可发布日志,使用它来编辑和发布,速度和效率都非常理想。
添加Google Adsense广告
Google Blogger用户可以很快捷方便地申请加入Google Adsense广告服务。Google本身也推荐博客们使用Blogger的广告来为自己和Google赚钱。
Google工具栏的应用
Google工具栏有一个按钮是“发送到Blogger”,可以快速将当前网页发送到自己的Blogger空间上。
Google Picasa的应用
Picasa是Google的图像管理软件,在Picasa中点图片,再点“Blog This”,可以将选定图片发送到自己的Blogger空间上。
Blogger的申请地址是: http://www.blogger.com
Content Management System(内容管理系统)
CMS是Content Management System的缩写,意为“内容管理系统”。
CMS具有许多基于模板的优秀设计,可以加快网站开发的速度和减少开发的成本。
CMS的功能并不只限于文本处理,它也可以处理图片、Flash动画、声像流、图像甚至电子邮件档案。
CMS其实是一个很广泛的称呼,从一般的博客程序,新闻发布程序,到综合性的网站管理程序都可以被称为内容管理系统。
CMS is an acronym for Content Management System, which means "content management system."
CMS has a template based on a number of excellent design, you can speed up the pace of development of the site and reduce the cost of development.
CMS is not limited to the functions of text processing, it can also deal with images, Flash animation, audio and video streaming, video files and even e-mail.
CMS is a very broad term, the blog from the general procedures, procedures for issuing press releases, to the comprehensive site management procedures can be referred to as content management systems.
CMS具有许多基于模板的优秀设计,可以加快网站开发的速度和减少开发的成本。
CMS的功能并不只限于文本处理,它也可以处理图片、Flash动画、声像流、图像甚至电子邮件档案。
CMS其实是一个很广泛的称呼,从一般的博客程序,新闻发布程序,到综合性的网站管理程序都可以被称为内容管理系统。
CMS is an acronym for Content Management System, which means "content management system."
CMS has a template based on a number of excellent design, you can speed up the pace of development of the site and reduce the cost of development.
CMS is not limited to the functions of text processing, it can also deal with images, Flash animation, audio and video streaming, video files and even e-mail.
CMS is a very broad term, the blog from the general procedures, procedures for issuing press releases, to the comprehensive site management procedures can be referred to as content management systems.
2009年3月15日星期日
How Google Detects Click Fraud - A Must Know for AdSense Publisher
A lot of Google AdSense publishers are banned from the Google AdSense program for click fraud. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.
Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.
However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.
Google defines invalid clicks as:
Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.
So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:
Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.
The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.
There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:
www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.
However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.
Google defines invalid clicks as:
Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.
So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:
Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.
The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.
There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:
www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
Protect Yourself From Clicking Your AdSense Ads Accidentally
You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. You adhere to the Google AdSense terms and conditions. You are constantly working on your AdSense page and you fear that someday you may click on the AdSense ads accidentally.
There are two simple ways that can protect you from clicking on your AdSense Ads accidentally.
Disable Your Browser Javascript
You can stop Google Adense ads from showing in your Google AdSense web site while you are working on it by disabling your browser Javascript setting. The following steps will show you how you can disable Javascript in Internet Explorer and Firefox.
Internet Explorer 3.X
From the menu bar, select the Tools, then click on the Options.
Select the "Security" tab page
Uncheck "Run ActiveX scripts" to disable Javascript
Restart the browser
Explorer 4.x
From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom and click on the Settings... button
Select Disable under Active scripting to disable Javascript
Restart the browser
Explorer 6.x
From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom Level... button
Select Disable under Scripting > Active scripting to disable Javascript
Restart the browser
FireFox
From the menu bar, select the Tools, then click on the Options.
Select the Content tab page
Uncheck Enable Javascript to disable Javascript
Restart the browser
Edit the Hosts File In Your Computer
You can also block Google AdSense Ads by using the following simple trick. Open the hosts file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:
127.0.0.1 pagead2.googlesyndication.com
Once you save the hosts file and restart your browser, you will never see the AdSense ads while you are working on your AdSense web site.
You can find the hosts file from the following directory of your PC:
Windows 95/98/Me, c:\windows
Windows NT/2000/XP Pro, c:\winnt\system32\drivers\etc\
Windows XP Home, c:\windows\system32\drivers\etc\
Please be aware that if you’ve disabled the Javascript in your browser, any program that is relied on Javascript may encounter problems. If you’ve disabled the AdSense ad by editing your hosts file, you would not be able to view any Google AdSense Ads from any Google AdSense web site. You should undo the changes after you finish working on your AdSense web site.
There are two simple ways that can protect you from clicking on your AdSense Ads accidentally.
Disable Your Browser Javascript
You can stop Google Adense ads from showing in your Google AdSense web site while you are working on it by disabling your browser Javascript setting. The following steps will show you how you can disable Javascript in Internet Explorer and Firefox.
Internet Explorer 3.X
From the menu bar, select the Tools, then click on the Options.
Select the "Security" tab page
Uncheck "Run ActiveX scripts" to disable Javascript
Restart the browser
Explorer 4.x
From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom and click on the Settings... button
Select Disable under Active scripting to disable Javascript
Restart the browser
Explorer 6.x
From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom Level... button
Select Disable under Scripting > Active scripting to disable Javascript
Restart the browser
FireFox
From the menu bar, select the Tools, then click on the Options.
Select the Content tab page
Uncheck Enable Javascript to disable Javascript
Restart the browser
Edit the Hosts File In Your Computer
You can also block Google AdSense Ads by using the following simple trick. Open the hosts file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:
127.0.0.1 pagead2.googlesyndication.com
Once you save the hosts file and restart your browser, you will never see the AdSense ads while you are working on your AdSense web site.
You can find the hosts file from the following directory of your PC:
Windows 95/98/Me, c:\windows
Windows NT/2000/XP Pro, c:\winnt\system32\drivers\etc\
Windows XP Home, c:\windows\system32\drivers\etc\
Please be aware that if you’ve disabled the Javascript in your browser, any program that is relied on Javascript may encounter problems. If you’ve disabled the AdSense ad by editing your hosts file, you would not be able to view any Google AdSense Ads from any Google AdSense web site. You should undo the changes after you finish working on your AdSense web site.
How Google Detects Click Fraud - A Must Know for AdSense Publisher
A lot of Google AdSense publishers are banned from the Google AdSense program for click fraud. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.
Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.
However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.
Google defines invalid clicks as:
Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.
So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:
Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.
The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.
There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:
www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.
However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.
Google defines invalid clicks as:
Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.
So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:
Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.
The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.
There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:
www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
Click Fraud War - AdSense Publishers Armed Yourself with the Right Tools
Major PPC companies such as Google and Yahoo decline to quantify the scope of click fraud. However, some estimate click fraud range from a few percent to more than twenty percent. Click fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad. These clicks are done for the purpose of either to drain competitor’s marketing budget or generate advertising income.
Who Commits Click Fraud?
Business Competitors: Competitors of a business try to drain opponent’s pay per click (PPC) marketing budget by clicking on their PPC ads deliberately. They may click themselves, have friends or employees click or use software to click the ads. Advertiser’s PPC ad will automatically stop showing on the ads listing if the daily budget of PPC campaign is set. Competitors can then bid at a lower price for the same position.
Web Publishers: Many web publishers are making money by showing ads syndicated by PPC companies such as Google, Overture, Yahoo and etc. They earn money from clicks on these ads. Some publishers fraudulently generate clicks on their own ads in order to make money or make more money quickly.
Networks of Clickers: There are few networks of clickers organized by fraudsters to click PPC ads. In these networks, each member is asked to click on other member’s PPC ad in return for other members to click on his ad.
Bad People: Plain old mean people know that they can easily drive advertiser’s marketing budget to the roof or kick publishers out of the PPC advertising business by clicking on their PPC ads deliberately and frequently.
PPC companies such as Google and Yahoo do not tolerate click fraud and they have sophisticated anti click fraud systems in place to fight click fraud. These systems will monitor incoming clicks and then discard fake clicks. However, these systems relied on unrevealed artificial intelligent click fraud patterns are far from perfect and sometimes not effective. Besides, the current systems provide no protection for the publishers. These systems do not alert the publishers for click fraud activities happened on their websites. Publishers could easily be banned from the PPC advertising program for click fraud activities which they did not commit.
How Do Publishers Monitor and Stop Click Fraud?
To prevent click fraud and protect your AdSense business, you should install a more sophisticated AdSense tracking tool, such as Adlogger, on your AdSense website. You should constantly monitor your AdSense site using AdSense tracking tool in conjunction with Google AdSense channel.
These advanced tracking tools will give you extra tracking information and features which are not provided by AdSense Channel. These information and features include:
Which Ad has been clicked
The details of PPC Ads
The time and origins of each click.
The browsing history of each IP on your site
Alert you and stop multiple clicks from the same IP
Block certain IP from click on your AdSense Ads
With a more complex tracking tool installed on your website, it would be easier for you to spot any unusual click activities on your websites. Once you have discovered unusual activities on your AdSense site, you can alert PPC companies about these activities immediately and let them investigate the problem. This will provide your AdSense business minimum protection against click fraud.
Who Commits Click Fraud?
Business Competitors: Competitors of a business try to drain opponent’s pay per click (PPC) marketing budget by clicking on their PPC ads deliberately. They may click themselves, have friends or employees click or use software to click the ads. Advertiser’s PPC ad will automatically stop showing on the ads listing if the daily budget of PPC campaign is set. Competitors can then bid at a lower price for the same position.
Web Publishers: Many web publishers are making money by showing ads syndicated by PPC companies such as Google, Overture, Yahoo and etc. They earn money from clicks on these ads. Some publishers fraudulently generate clicks on their own ads in order to make money or make more money quickly.
Networks of Clickers: There are few networks of clickers organized by fraudsters to click PPC ads. In these networks, each member is asked to click on other member’s PPC ad in return for other members to click on his ad.
Bad People: Plain old mean people know that they can easily drive advertiser’s marketing budget to the roof or kick publishers out of the PPC advertising business by clicking on their PPC ads deliberately and frequently.
PPC companies such as Google and Yahoo do not tolerate click fraud and they have sophisticated anti click fraud systems in place to fight click fraud. These systems will monitor incoming clicks and then discard fake clicks. However, these systems relied on unrevealed artificial intelligent click fraud patterns are far from perfect and sometimes not effective. Besides, the current systems provide no protection for the publishers. These systems do not alert the publishers for click fraud activities happened on their websites. Publishers could easily be banned from the PPC advertising program for click fraud activities which they did not commit.
How Do Publishers Monitor and Stop Click Fraud?
To prevent click fraud and protect your AdSense business, you should install a more sophisticated AdSense tracking tool, such as Adlogger, on your AdSense website. You should constantly monitor your AdSense site using AdSense tracking tool in conjunction with Google AdSense channel.
These advanced tracking tools will give you extra tracking information and features which are not provided by AdSense Channel. These information and features include:
Which Ad has been clicked
The details of PPC Ads
The time and origins of each click.
The browsing history of each IP on your site
Alert you and stop multiple clicks from the same IP
Block certain IP from click on your AdSense Ads
With a more complex tracking tool installed on your website, it would be easier for you to spot any unusual click activities on your websites. Once you have discovered unusual activities on your AdSense site, you can alert PPC companies about these activities immediately and let them investigate the problem. This will provide your AdSense business minimum protection against click fraud.
Tracking Your AdSense Performance
Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. It also offers pay per impression, or pay per click advertising, options to businesses who want to get the word out about their product or service to interested customers. Once you start your AdSense account don’t forget about it and wait for money to start rolling in. There is still work to be done.
Since you will only make money from click-throughs on your site, you’ll need traffic - and the more traffic, the more money you’ll make. Here are some tips for getting the most from your AdSense dedicated space and for driving up traffic:
Location, location, location. Position your AdSense ads at the top of your page or near the focal point of your pages
Offer freebies or unique content. Free stuff is a big draw to visitors and more visitors equal more click throughs, which turns into more money in your wallet
Rotate content often and let your visitors know it’s always changing. It keeps them coming back for more.
Keep those email addresses. It’s important to keep the email addresses of your visitors and let them know when your content has changed. Consider offering a free newsletter or ezine to your visitors to stay in contact with them.
Add Google search to your site. In addition to offering visitors the convenience of searching on your site, you can make more money from Google by adding this feature.
Keep your graphics small and simple. Because graphics and animations take longer to load than text and links, the simpler your pages, the quicker they load. And the faster they load, the faster your visitors can click their way to your profit.
Keep the design simple and clear.
Reporting and monitoring is the next important step. Google has built in reporting features but you may want more detailed reports as well. The Google reports will show:
Total number of page impressions
Number of ad clicks and the click through rate
The cost per click (CPC) and cost per 1000 impressions (CPM)
Total earnings
While this is wonderful, valuable information, you may also want to know:
Click through rates of every page on every domain you are using AdSense on (the Google tool called “Channels?limits the information you get from each domain or ad type)
Keyword reports if you have the Google Search feature on your site(s), so you can optimize for those search words
Reporting in real time, rather than waiting 48 hours for reporting from Google
Which particular ads are making you money
Detailed information about each click including IP address, date/time, page the ad was on, particular ad that was clicked on, original referrer to your site
You can get all of this from third party AdSense tracking software, available online from a number of vendors. You may want to email Google to make sure it’s an approved script; otherwise you risk being removed from the AdSense program.
Once you have the data regarding which ads are working and which aren’t, change your preferences to stop running ads that aren’t paying off and increase the ads that are. There are options to change color palettes of the ads to better fit your site, a variety of ad formats to always keep your website looking fresh and don’t be afraid to rearrange content often.
Since you will only make money from click-throughs on your site, you’ll need traffic - and the more traffic, the more money you’ll make. Here are some tips for getting the most from your AdSense dedicated space and for driving up traffic:
Location, location, location. Position your AdSense ads at the top of your page or near the focal point of your pages
Offer freebies or unique content. Free stuff is a big draw to visitors and more visitors equal more click throughs, which turns into more money in your wallet
Rotate content often and let your visitors know it’s always changing. It keeps them coming back for more.
Keep those email addresses. It’s important to keep the email addresses of your visitors and let them know when your content has changed. Consider offering a free newsletter or ezine to your visitors to stay in contact with them.
Add Google search to your site. In addition to offering visitors the convenience of searching on your site, you can make more money from Google by adding this feature.
Keep your graphics small and simple. Because graphics and animations take longer to load than text and links, the simpler your pages, the quicker they load. And the faster they load, the faster your visitors can click their way to your profit.
Keep the design simple and clear.
Reporting and monitoring is the next important step. Google has built in reporting features but you may want more detailed reports as well. The Google reports will show:
Total number of page impressions
Number of ad clicks and the click through rate
The cost per click (CPC) and cost per 1000 impressions (CPM)
Total earnings
While this is wonderful, valuable information, you may also want to know:
Click through rates of every page on every domain you are using AdSense on (the Google tool called “Channels?limits the information you get from each domain or ad type)
Keyword reports if you have the Google Search feature on your site(s), so you can optimize for those search words
Reporting in real time, rather than waiting 48 hours for reporting from Google
Which particular ads are making you money
Detailed information about each click including IP address, date/time, page the ad was on, particular ad that was clicked on, original referrer to your site
You can get all of this from third party AdSense tracking software, available online from a number of vendors. You may want to email Google to make sure it’s an approved script; otherwise you risk being removed from the AdSense program.
Once you have the data regarding which ads are working and which aren’t, change your preferences to stop running ads that aren’t paying off and increase the ads that are. There are options to change color palettes of the ads to better fit your site, a variety of ad formats to always keep your website looking fresh and don’t be afraid to rearrange content often.
Say Goodbye to A Penny A Day AdSense Earnings Forever
AdSense earnings are the lifeblood of many internet marketers and the metaphorical thorn in the side for others. Often, despite their best efforts, some webmasters simply can not generate substantial AdSense earnings, and to be constantly bombarded with the success stories of others has moved beyond inspiring into irritating. Fortunately, many successful marketers are now sharing genuinely successful strategies for success in internet marketing, particularly using AdSense. If you have been frustrated with seemingly accidental AdSense earnings, this is the time to move beyond that frustration into success.
True success, be it on the internet or and other venture, is simply taking a systemic approach to problems repeatedly. Specifically, internet marketers must decide what they need (or want) to do, develop a realistic plan of action, make any number of attempts to find success using the plan, reach success, and then repeat the process. While some professionals are well known as being highly skilled in many fields, this is not the path for most of us. Find what works and repeat ?again, and again, and again.
Finding a Purpose
To begin a new venture in hopes of greater AdSense earnings, it is important to find a purpose other than simply the monetary rewards. Internet customers are savvy and will see right through any simple money making schemes. To be successful, it is important to create a site or blog with personal interest. Your work should be in an area where you can devote the time and effort to feel true ownership of that material and to pass that feeling of ownership onto your visitors.
If you create blogs or sites which reflect your own passion or interests, the quality of the material produced will automatically be superior to the websites designed specifically for moneymaking schemes. Repeat visitors are every webmaster’s dream, but you must give those visitors and readers something to come back to. Passionate and informed content is required for this purpose.
Making a Plan
If you have determined your purpose, it is time to develop a course of action. Presumably, you have an idea of your website’s overall function and the topics which the site will contain, but it is important to match your ideas with the marketplace. Industry and market research should be the basis of the planning stage. Remember, your plan should be about building the website, not simply about AdSense earnings.
Quantity is assured throughout the industry, but a high-quality website will launch ahead of almost eighty percent of the competition. Research the gaps within industry niches and streamline your general ideas and topic into one of those gaps. If there is an existing need, your website will be positioned strongly simply by the economics of supply and demand.
You can locate gaps and niches by studying and selecting the most relevant keywords to optimize for your site, and by studying the competition. Remember, there is no purpose in doing what everyone else is doing. Find a way to approach an industry or topic differently and more effectively than the competition.
Try, Try Again
The purpose is in place, and the plan is sound. Be aware that even the best plan might take some time to get off the ground. It is more common to fail in business than to succeed, so don’t let discouragement set in. If your first, third, or tenth attempt proves to be less than desirable all around, including AdSense earnings, find the areas that are having some success, build those up, and tweak the nonperformance areas for improvement.
It is easy to fall into the trap of providing low or moderate quality content in hopes of being spidered more quickly or tapping into the benefits of page rankings. Remember, however, that customers will not come back if there is nothing for them to come back to. Write for people, not machines. Prepare meaningful content, not something so laden with keywords it no longer makes sense. Spiders don’t click through ads generating your desired AdSense earnings, faithful readers do. Make the site for your readers, and you will be well ahead of the rest of the pack.
Mastery
If you have committed yourself to creating quality material with a genuine value and purpose for your readers, everything will fall into place. To speed the process along, you should always do a bit of public relations and marking for your new creation in the form of press releases and article distribution. This is especially true if your website is primarily article or blog based.
What better way to showcase the quality of your material than by distributing it for others? Build the website with a specific purpose in mind, other than your AdSense earnings of course, and if you follow through on the commitment to excellence, success will follow. Your website will gain popularity through more important means than simple searches in the search engines. Word of mouth and recognition for other notables within the industry will drive the success of your program, and the monetizing attempts you’ve included, such as AdSense earnings, will simply grow with the site.
Repeat
Success indicates a solid business model. The tracking you’ve done throughout the discovery process is now crucial to repeating that success. Maintain the same goal of material with genuine value, but take your plan to the next interest.
Isolate a few keywords within another interest or passion, and use your business plan to drive the new niche to success. As each website or blog develops a following, AdSense earnings will grow along with the site’s popularity. Each additional success will simply add to your arsenal of high-quality, heavily trafficked, monetized websites, and you will bask in the warmth of success at last.
True success, be it on the internet or and other venture, is simply taking a systemic approach to problems repeatedly. Specifically, internet marketers must decide what they need (or want) to do, develop a realistic plan of action, make any number of attempts to find success using the plan, reach success, and then repeat the process. While some professionals are well known as being highly skilled in many fields, this is not the path for most of us. Find what works and repeat ?again, and again, and again.
Finding a Purpose
To begin a new venture in hopes of greater AdSense earnings, it is important to find a purpose other than simply the monetary rewards. Internet customers are savvy and will see right through any simple money making schemes. To be successful, it is important to create a site or blog with personal interest. Your work should be in an area where you can devote the time and effort to feel true ownership of that material and to pass that feeling of ownership onto your visitors.
If you create blogs or sites which reflect your own passion or interests, the quality of the material produced will automatically be superior to the websites designed specifically for moneymaking schemes. Repeat visitors are every webmaster’s dream, but you must give those visitors and readers something to come back to. Passionate and informed content is required for this purpose.
Making a Plan
If you have determined your purpose, it is time to develop a course of action. Presumably, you have an idea of your website’s overall function and the topics which the site will contain, but it is important to match your ideas with the marketplace. Industry and market research should be the basis of the planning stage. Remember, your plan should be about building the website, not simply about AdSense earnings.
Quantity is assured throughout the industry, but a high-quality website will launch ahead of almost eighty percent of the competition. Research the gaps within industry niches and streamline your general ideas and topic into one of those gaps. If there is an existing need, your website will be positioned strongly simply by the economics of supply and demand.
You can locate gaps and niches by studying and selecting the most relevant keywords to optimize for your site, and by studying the competition. Remember, there is no purpose in doing what everyone else is doing. Find a way to approach an industry or topic differently and more effectively than the competition.
Try, Try Again
The purpose is in place, and the plan is sound. Be aware that even the best plan might take some time to get off the ground. It is more common to fail in business than to succeed, so don’t let discouragement set in. If your first, third, or tenth attempt proves to be less than desirable all around, including AdSense earnings, find the areas that are having some success, build those up, and tweak the nonperformance areas for improvement.
It is easy to fall into the trap of providing low or moderate quality content in hopes of being spidered more quickly or tapping into the benefits of page rankings. Remember, however, that customers will not come back if there is nothing for them to come back to. Write for people, not machines. Prepare meaningful content, not something so laden with keywords it no longer makes sense. Spiders don’t click through ads generating your desired AdSense earnings, faithful readers do. Make the site for your readers, and you will be well ahead of the rest of the pack.
Mastery
If you have committed yourself to creating quality material with a genuine value and purpose for your readers, everything will fall into place. To speed the process along, you should always do a bit of public relations and marking for your new creation in the form of press releases and article distribution. This is especially true if your website is primarily article or blog based.
What better way to showcase the quality of your material than by distributing it for others? Build the website with a specific purpose in mind, other than your AdSense earnings of course, and if you follow through on the commitment to excellence, success will follow. Your website will gain popularity through more important means than simple searches in the search engines. Word of mouth and recognition for other notables within the industry will drive the success of your program, and the monetizing attempts you’ve included, such as AdSense earnings, will simply grow with the site.
Repeat
Success indicates a solid business model. The tracking you’ve done throughout the discovery process is now crucial to repeating that success. Maintain the same goal of material with genuine value, but take your plan to the next interest.
Isolate a few keywords within another interest or passion, and use your business plan to drive the new niche to success. As each website or blog develops a following, AdSense earnings will grow along with the site’s popularity. Each additional success will simply add to your arsenal of high-quality, heavily trafficked, monetized websites, and you will bask in the warmth of success at last.
2009年3月13日星期五
做GG广告的一定要来看看
做GG,最重要的一点就是别贪心,这点是最重要的。指的是作弊。
像我们GG作弊,一般收到钱的成功率是60-70%左右,很多人说一作弊很容易就给K,这是他们不知道就算是作弊也要注意很多地方。
GG有分英文广告和中文广告,看匹配什么内容,我们一般是先用一个中文站去申请一个,然后再做一个几个页面一般是10页面,随便放上一些包包含英文关键词的文章。这样GG就会显示英文广告了,英文广告的单价比较高,我曾经有一个点击三美金的记录。很多人在网上看到一个点击几十美金的关键词,像癌症之类的,我跟你说,千万别用这种关键词,去找一些单价不要太高,一般,一个点击0。5美金左右的就可以了,这样会安全很多因为我们是作弊,所以得控制显示和点击比率,你不能一个广告展示才十次,却点了四五次,明眼人一看就是有问题,有些人说点击率控制在1%以下比较好,我的感觉安全点在0。2%以下,我是保持在0。17%的。
GG都是一些英文的高价广告,一般国内的网友没人会去点的?该怎么办,有些人说叫群里的网页或者QQ的好友去点,我感觉这样不好,因为GG会记录每个点击的人的IP,COOKIES,普通网友不会去清除COOKIES的,和浏览器的浏览记录,而且不会点完广告就换IP。这样很危险的。最好的方法就是组织十几个人差不多,都是做GG的,轮流点,点一次清一次COOKIES和浏览记录,点完十几个人的广告后就换一次IP,这样安全性比较高,而且大家都是做GG的,会记得去清楚浏览记录。登陆后台的问题,GG的后台是所有广告商最NB的,会记录你的电脑的很多东西,包括IP,COOKIES,甚至MAC地址都会记录!所以当你点那个IP点完广告之后千万别进后台,换后IP清完浏览记录再进最重要的一点是,千万别自己点自己的广告和用软件点击自己的广告,这两点是你收到钱的前提。
GG的规则说过给K过的人不能再做GG,我第一次做GG就是自己点自己的广告,到五十刀的时候就给K了,后来再申请多一个广告,小心做,结果就收到几百刀。又继续了。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_11_897.html
像我们GG作弊,一般收到钱的成功率是60-70%左右,很多人说一作弊很容易就给K,这是他们不知道就算是作弊也要注意很多地方。
GG有分英文广告和中文广告,看匹配什么内容,我们一般是先用一个中文站去申请一个,然后再做一个几个页面一般是10页面,随便放上一些包包含英文关键词的文章。这样GG就会显示英文广告了,英文广告的单价比较高,我曾经有一个点击三美金的记录。很多人在网上看到一个点击几十美金的关键词,像癌症之类的,我跟你说,千万别用这种关键词,去找一些单价不要太高,一般,一个点击0。5美金左右的就可以了,这样会安全很多因为我们是作弊,所以得控制显示和点击比率,你不能一个广告展示才十次,却点了四五次,明眼人一看就是有问题,有些人说点击率控制在1%以下比较好,我的感觉安全点在0。2%以下,我是保持在0。17%的。
GG都是一些英文的高价广告,一般国内的网友没人会去点的?该怎么办,有些人说叫群里的网页或者QQ的好友去点,我感觉这样不好,因为GG会记录每个点击的人的IP,COOKIES,普通网友不会去清除COOKIES的,和浏览器的浏览记录,而且不会点完广告就换IP。这样很危险的。最好的方法就是组织十几个人差不多,都是做GG的,轮流点,点一次清一次COOKIES和浏览记录,点完十几个人的广告后就换一次IP,这样安全性比较高,而且大家都是做GG的,会记得去清楚浏览记录。登陆后台的问题,GG的后台是所有广告商最NB的,会记录你的电脑的很多东西,包括IP,COOKIES,甚至MAC地址都会记录!所以当你点那个IP点完广告之后千万别进后台,换后IP清完浏览记录再进最重要的一点是,千万别自己点自己的广告和用软件点击自己的广告,这两点是你收到钱的前提。
GG的规则说过给K过的人不能再做GG,我第一次做GG就是自己点自己的广告,到五十刀的时候就给K了,后来再申请多一个广告,小心做,结果就收到几百刀。又继续了。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_11_897.html
Make GGAD Money方法
1.专注于最佳表现形式的AdSense广告。
目前共有12种不同的AdSense广告格式,站长可以根据需要使用AdSense格式,也可以组合2种格式的AdSense广告。从实践中,大矩形 (336x280)这种广告有较高的点击率,中等矩形(300x250)和摩天大楼(120x600)这种广告点击率也不错。
2.把AdSense广告融入到网站。
建议你把自己设定颜色的AdSense广告融入到你的网站适当的位置,例如,如果你的网站是白色背景,把你的广告边框和背景也设置成白颜色,使AdSense广告看起来就像是网页内容,这种做法可以得到更高的点击率。
3.AdSense最好放置在页面的顶部附近。
你AdSense最好放置在页面的顶部附近,访问者可以迅速看到广告。AdSense的放置在页面底部,从效果来看,点击率下降很快。我做过实验,广告放在顶部的点击率都在1%左右,同样的页面放在网页底部,点击率下降到千分之一还不到。
4.图像可以靠近你的AdSense广告。
图像放在AdSense文字广告附近已被证明对点击率有巨大影响,因为图像吸引着眼球注意力。
但要提醒的是,adsence指出了很多违规的图形放置方法。请大家参照指南,不要违规就好。
这4种办法毫无疑问是可行的。你可以提高点击率,增加AdSense收入。我目前的英文站点击率都在3-4%,中文站的点击率在1%左右。当然在操作中,你可以和网络营销一样,不断尝试,务必要监察其成效,找到适合你自己的adsence格式。
另外要提醒你的是,千万不要违反google指南和规定。否则账面上再多的收入,也不能到你的兜里。在诚信方面,google还是值得信赖的。
这里有一个专门介绍GG的英文站,个人感觉还不错。www.lmdby.cn
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_20_1053.html
目前共有12种不同的AdSense广告格式,站长可以根据需要使用AdSense格式,也可以组合2种格式的AdSense广告。从实践中,大矩形 (336x280)这种广告有较高的点击率,中等矩形(300x250)和摩天大楼(120x600)这种广告点击率也不错。
2.把AdSense广告融入到网站。
建议你把自己设定颜色的AdSense广告融入到你的网站适当的位置,例如,如果你的网站是白色背景,把你的广告边框和背景也设置成白颜色,使AdSense广告看起来就像是网页内容,这种做法可以得到更高的点击率。
3.AdSense最好放置在页面的顶部附近。
你AdSense最好放置在页面的顶部附近,访问者可以迅速看到广告。AdSense的放置在页面底部,从效果来看,点击率下降很快。我做过实验,广告放在顶部的点击率都在1%左右,同样的页面放在网页底部,点击率下降到千分之一还不到。
4.图像可以靠近你的AdSense广告。
图像放在AdSense文字广告附近已被证明对点击率有巨大影响,因为图像吸引着眼球注意力。
但要提醒的是,adsence指出了很多违规的图形放置方法。请大家参照指南,不要违规就好。
这4种办法毫无疑问是可行的。你可以提高点击率,增加AdSense收入。我目前的英文站点击率都在3-4%,中文站的点击率在1%左右。当然在操作中,你可以和网络营销一样,不断尝试,务必要监察其成效,找到适合你自己的adsence格式。
另外要提醒你的是,千万不要违反google指南和规定。否则账面上再多的收入,也不能到你的兜里。在诚信方面,google还是值得信赖的。
这里有一个专门介绍GG的英文站,个人感觉还不错。www.lmdby.cn
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_20_1053.html
2009年3月5日星期四
GG广告代码获取加做弊全攻
一.GG广告代码的获取
cpc
展示广告
cpa
火狐浏览器下载
推介下线
http://www.xzayl.cn/firefox/index.htm
二.广告放什么位置
最好的位置是第一版通栏来看案例。
http://tel.ziyuan8.com/down/
http://www.skycn.com/index.html
还需要注意的事。
最好把广告做的看起来不像广告。
Google Adsense Money http://www.lmdby.cn
案例凤凰卫视 http://news.phoenixtv.com/society/1/200704/0408_343_99128.shtml
华军软件园 http://www.newhua.com/soft/48511.htm
新浪 http://news.sina.com.cn/w/2007-07-15/162913451301.shtml
老外的网站 http://www.browseforunblock.info
三.gg作弊的思路先来说简单的作弊我们来做几个对比
1.soft(软件的意思)目录 全中文文章 中国ip访问 显示中文广告 单价低 0.03美金左右
2.soft(软件的意思)目录 全中文文章 美国ip访问 显示英文广告 单价高
3美金左右 24.234.207.18 SUPPORT_388945ab baidu 这就是为什么美国肉鸡价格那么高的原因 那么经过长时间测试。已经发现了使中国ip显示国外广告的方法。
law(法律的意思)目录 全中文文章 中国ip访问 显示英文广告 单价稍高 0.15美金左右推荐的单词有 Bush ---政治法律类 Cheney Health
---医疗健康类 Kerry Medicine
---医疗健康类 Point of sale software
---商业软件类 President
---政治法律类 SEO
---互联网类 Satellite
---电视媒体类 University
---大学学位类 Yoga
---医疗健康类 degrees
---大学学位类 entertainment hosting
---互联网类 jessica simpson satellite
---电视媒体类 university
---大学学位类 university degrees
---大学学位类 是不是觉得有点意思?呵呵。这只是开始还有很多要讲的作弊内容。放在下一节课慢慢说。切记不要自己乱搞。最后帐号被k。上线也会受牵连的。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_13_794.html
cpc
展示广告
cpa
火狐浏览器下载
推介下线
http://www.xzayl.cn/firefox/index.htm
二.广告放什么位置
最好的位置是第一版通栏来看案例。
http://tel.ziyuan8.com/down/
http://www.skycn.com/index.html
还需要注意的事。
最好把广告做的看起来不像广告。
Google Adsense Money http://www.lmdby.cn
案例凤凰卫视 http://news.phoenixtv.com/society/1/200704/0408_343_99128.shtml
华军软件园 http://www.newhua.com/soft/48511.htm
新浪 http://news.sina.com.cn/w/2007-07-15/162913451301.shtml
老外的网站 http://www.browseforunblock.info
三.gg作弊的思路先来说简单的作弊我们来做几个对比
1.soft(软件的意思)目录 全中文文章 中国ip访问 显示中文广告 单价低 0.03美金左右
2.soft(软件的意思)目录 全中文文章 美国ip访问 显示英文广告 单价高
3美金左右 24.234.207.18 SUPPORT_388945ab baidu 这就是为什么美国肉鸡价格那么高的原因 那么经过长时间测试。已经发现了使中国ip显示国外广告的方法。
law(法律的意思)目录 全中文文章 中国ip访问 显示英文广告 单价稍高 0.15美金左右推荐的单词有 Bush ---政治法律类 Cheney Health
---医疗健康类 Kerry Medicine
---医疗健康类 Point of sale software
---商业软件类 President
---政治法律类 SEO
---互联网类 Satellite
---电视媒体类 University
---大学学位类 Yoga
---医疗健康类 degrees
---大学学位类 entertainment hosting
---互联网类 jessica simpson satellite
---电视媒体类 university
---大学学位类 university degrees
---大学学位类 是不是觉得有点意思?呵呵。这只是开始还有很多要讲的作弊内容。放在下一节课慢慢说。切记不要自己乱搞。最后帐号被k。上线也会受牵连的。
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_13_794.html
你对百度的依赖性有多大?
你对百度的依赖性有多大?
当你失去百度你能日赚多少钱?
想在网上赚到钱,有一点是绝对的,那就是流量,没有流量那一切只是一场空话而已。有了流量你想不赚钱都很难,想做sp,有了自己的流量就不用去买流量了,想做cpa,有了流量就不用想得头发都白了还是赚不到,自然会有人自己去注册的,cpc就更不用说了,连gg号都很容易申请得到了,总之有了流量什么都好说,不想赚钱钱都会自己跑来找你。
说到流量,那不得不说的一点就是搜索引擎,现在的网站大部分的流量大都来自搜索引擎,重要的一点是搜索引擎来的流量非常真实,不像那些买来的流量半真半假,而中国大陆的大部分用的搜索引擎都是百度。 百度的收录的多数,快照更新的快慢,关键字排名的高低好像成了一个网站好坏,甚至有无流量的标准。
就想我的个人网站(成人网址大全)www.hei1314.cn 大部分的流量多来自百度,没有百度几乎是没有流量了, 有人会问了,我做的是非法的站点,我不需要百度,其实不然,百度一下成人网站,还是有很多的,想一下,如果我们的sp网站被百度收录了,那么我们的流量就非常是真实,再也不用三更半夜的放流量,像我的网站(成人网址大全)www.hei1314.cn做的也不是什么正规站,但是我们通过一步一步的seo,百度收录了,流量就自然来了 总之,想说的重点是百度真的很重要,(ps:我不是在帮百度做广告!百度也不需要我做广告)大家要重视seo!
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_13_815.html
当你失去百度你能日赚多少钱?
想在网上赚到钱,有一点是绝对的,那就是流量,没有流量那一切只是一场空话而已。有了流量你想不赚钱都很难,想做sp,有了自己的流量就不用去买流量了,想做cpa,有了流量就不用想得头发都白了还是赚不到,自然会有人自己去注册的,cpc就更不用说了,连gg号都很容易申请得到了,总之有了流量什么都好说,不想赚钱钱都会自己跑来找你。
说到流量,那不得不说的一点就是搜索引擎,现在的网站大部分的流量大都来自搜索引擎,重要的一点是搜索引擎来的流量非常真实,不像那些买来的流量半真半假,而中国大陆的大部分用的搜索引擎都是百度。 百度的收录的多数,快照更新的快慢,关键字排名的高低好像成了一个网站好坏,甚至有无流量的标准。
就想我的个人网站(成人网址大全)www.hei1314.cn 大部分的流量多来自百度,没有百度几乎是没有流量了, 有人会问了,我做的是非法的站点,我不需要百度,其实不然,百度一下成人网站,还是有很多的,想一下,如果我们的sp网站被百度收录了,那么我们的流量就非常是真实,再也不用三更半夜的放流量,像我的网站(成人网址大全)www.hei1314.cn做的也不是什么正规站,但是我们通过一步一步的seo,百度收录了,流量就自然来了 总之,想说的重点是百度真的很重要,(ps:我不是在帮百度做广告!百度也不需要我做广告)大家要重视seo!
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_13_815.html
金融危机下的网络新经济—外快篇
随着电脑网络在大众中的不断普及,博客已经成为中国广大网友们一种倾吐自己内心想法的重要载体。而随着网络写手群的不断壮大化,通过网络写作来赚钱,也已经成为一部分网络写手的重要谋生手段。而一些企业也开始通过聘请一些网络写手为他们撰写一些软文,来达到宣传自己的目的。于是,那些带有隐性广告的文章,一时之间风行互联网,就为商家们创造了大片的利润,而那些以写软文为生的网络写手们,也是获取了相应的报酬。当然,对咱们这些拥有购买能力的老百姓来说,也是省去了不少麻烦。
可这时间长了,麻烦也就慢慢来了。一来优秀的网络写手们并没有那么好找,写手们写出来的文章参差不齐;二来市场中还存在一些道德感缺失的商家,也让写手们蒙受了心理和经济上的伤害。这么一来,就为这两方之间都制造了一些麻烦。
那要缓和双方之间的矛盾就得要有个办法。于是一些写手们和商家们相互沟通交流,共取所需的平台就这么产生出来了。
为深入了解,笔者登入了目前最大的社会化媒体传媒平台——携手网,一探究竟。
在了解中,笔者发现,在这些网络写手所撰写的软文中,竟然还有不少曾出现在各大门户网站首页的热门帖子,其影响力可见一斑。
同时,笔者还接触到一个经常活跃在该网站的网络写手cmac(经过与其协商,笔者被允许将其ID以cmac的形式写入文章中,并将部分对话摘入文中)。下面是笔者与其之间的部分对话:
笔者:首先我想了解下你加入这个网站多久了?
Cmac:没多久吧,也就几个月,那些师兄们可能来的早点,毕竟这网站07年的时候就有了嘛。
笔者:那你之前的时候就有通过写软文来赚过钱吗?
Cmac:没有,我也是通过朋友介绍才知道还有这么个网站,然后就进来看了看。正好他们也没有定什么门槛,所以当时顺手就注册上了。
笔者:哦,那就是谁都可以来写了是吗?
Cmac:恩,可以这么说吧,不过人家管理员那边也是要核审的,你要是来了多长时间以后什么事情也不做的话人家肯定就把你踢出去了。
笔者:恩,但写的话就是只要注册了的就可以写了不是吗
Cmac:恩,这个倒是。但是人家那些任务都是企业里面要用的,要是没一定水平的话也未必就能写的了,再有就是要不符合人家标准的话也就未必会中了。再说,要是写的不好的话咱也不好意思去接人家的任务不是。
笔者:恩,这其中涉及了一个网络道德的问题吧。
Cmac:对,就是这么个问题,而像携手网这边正好也是十分重视这个问题,相对其他网站来说我感觉应该是处理的比较好的。
笔者:也就是说你们这些写手的质量比较好是吗?
Cmac:恩,对,就是这个意思。因为多少都接触过,所以多多少少都有些了解吧。
笔者:接触过,是怎么接触过呢?现实中吗?
Cmac:不,你也知道,我们这些人分布的面积也不是固定的,可能全国各地的人都有,所以要真的现实中接触的话100个人里面可能也没有几个。不过我们有写手群,平时都经常能聊聊天什么的。再有就是网站里面也有论坛,大家也经常都在里面灌灌水,抒发一下情感什么的,还经常能碰到一些不错的人。
笔者:恩,那有没有碰到过商家用了文去但是又不给你们钱的情况呢?
Cmac:这种情况之前有没有我不知道,听他们说有些朋友来这里之前确实也碰到过这样的商家,给他们写好了以后说要看货,然后给他们看了之后就没消息了。态度好点的说这篇不怎么合格,不好的干脆就直接不理了,或者就是装傻。
笔者:那咱们携手网这边呢?
Cmac:这边倒不会,因为商家已经是把钱给携手这边了嘛。我们写的时候都是直接就竞标了。就算是没有中标,但只要你有参加了,而且没有说不符合人家的要求的,一般也都能分到一部分吧,除非你写的实在太差。。不过我觉得能来写的人肯定都是有一定功底的。
笔者:那还有就是你当时怎么就想到来这里写这些软文了呢?
Cmac:额。。当时,就因为毕业了嘛,然后今年形式也不好,就也没找到工作。然后人就天天在家里面呆着,上上网,看看招聘信息,写点文,发发帖子什么的吧。后来朋友就说我,“反正你在家里面坐着也是坐着,过来这里写写看啦,没准还能挣到些钱啦”。然后自己想想也是,好歹比干坐家里面一分钱挣不到强嘛。所以就跑来写。结果写了几次还真中了标,挣到钱了。后来就经常来这里写啦,多少的也是个收入嘛。
笔者:那现在找到工作了没有?
Cmac:恩,现在找到了,但有空的话也还是会来这里写。一来是能赚到一些额外的收入,毕竟现在经济不怎么景气嘛,再来也不想让自己闲下来,觉得以后早晚都会用的到吧。还有就是经常看看别的写手怎么写的,有些不错的思想自己也可以吸收进来,对自己生活工作什么的都有好处吧。
笔者:恩,那好的,谢谢你参与我们这次采访,也希望你今后能够工作顺利。
Cmac:恩,不客气,也谢谢你们能够给我这次机会来介绍自己。也希望我们中国的网络写手能够闯出我们自己的一片天空。
据笔者所知,随着中小型企业的不断增多,像聘请cmac这样的网络写手来做软广告的方法在未来一段时间内也许会开始逐渐成为网络销售手段的主流,也衷心的希望在未来的某一天,中国的网络写手们能够像cmac所希望的那样,闯出一片自己的天空
转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址:http://www.sswzbbs.cn/dispbbs_13_998.html
可这时间长了,麻烦也就慢慢来了。一来优秀的网络写手们并没有那么好找,写手们写出来的文章参差不齐;二来市场中还存在一些道德感缺失的商家,也让写手们蒙受了心理和经济上的伤害。这么一来,就为这两方之间都制造了一些麻烦。
那要缓和双方之间的矛盾就得要有个办法。于是一些写手们和商家们相互沟通交流,共取所需的平台就这么产生出来了。
为深入了解,笔者登入了目前最大的社会化媒体传媒平台——携手网,一探究竟。
在了解中,笔者发现,在这些网络写手所撰写的软文中,竟然还有不少曾出现在各大门户网站首页的热门帖子,其影响力可见一斑。
同时,笔者还接触到一个经常活跃在该网站的网络写手cmac(经过与其协商,笔者被允许将其ID以cmac的形式写入文章中,并将部分对话摘入文中)。下面是笔者与其之间的部分对话:
笔者:首先我想了解下你加入这个网站多久了?
Cmac:没多久吧,也就几个月,那些师兄们可能来的早点,毕竟这网站07年的时候就有了嘛。
笔者:那你之前的时候就有通过写软文来赚过钱吗?
Cmac:没有,我也是通过朋友介绍才知道还有这么个网站,然后就进来看了看。正好他们也没有定什么门槛,所以当时顺手就注册上了。
笔者:哦,那就是谁都可以来写了是吗?
Cmac:恩,可以这么说吧,不过人家管理员那边也是要核审的,你要是来了多长时间以后什么事情也不做的话人家肯定就把你踢出去了。
笔者:恩,但写的话就是只要注册了的就可以写了不是吗
Cmac:恩,这个倒是。但是人家那些任务都是企业里面要用的,要是没一定水平的话也未必就能写的了,再有就是要不符合人家标准的话也就未必会中了。再说,要是写的不好的话咱也不好意思去接人家的任务不是。
笔者:恩,这其中涉及了一个网络道德的问题吧。
Cmac:对,就是这么个问题,而像携手网这边正好也是十分重视这个问题,相对其他网站来说我感觉应该是处理的比较好的。
笔者:也就是说你们这些写手的质量比较好是吗?
Cmac:恩,对,就是这个意思。因为多少都接触过,所以多多少少都有些了解吧。
笔者:接触过,是怎么接触过呢?现实中吗?
Cmac:不,你也知道,我们这些人分布的面积也不是固定的,可能全国各地的人都有,所以要真的现实中接触的话100个人里面可能也没有几个。不过我们有写手群,平时都经常能聊聊天什么的。再有就是网站里面也有论坛,大家也经常都在里面灌灌水,抒发一下情感什么的,还经常能碰到一些不错的人。
笔者:恩,那有没有碰到过商家用了文去但是又不给你们钱的情况呢?
Cmac:这种情况之前有没有我不知道,听他们说有些朋友来这里之前确实也碰到过这样的商家,给他们写好了以后说要看货,然后给他们看了之后就没消息了。态度好点的说这篇不怎么合格,不好的干脆就直接不理了,或者就是装傻。
笔者:那咱们携手网这边呢?
Cmac:这边倒不会,因为商家已经是把钱给携手这边了嘛。我们写的时候都是直接就竞标了。就算是没有中标,但只要你有参加了,而且没有说不符合人家的要求的,一般也都能分到一部分吧,除非你写的实在太差。。不过我觉得能来写的人肯定都是有一定功底的。
笔者:那还有就是你当时怎么就想到来这里写这些软文了呢?
Cmac:额。。当时,就因为毕业了嘛,然后今年形式也不好,就也没找到工作。然后人就天天在家里面呆着,上上网,看看招聘信息,写点文,发发帖子什么的吧。后来朋友就说我,“反正你在家里面坐着也是坐着,过来这里写写看啦,没准还能挣到些钱啦”。然后自己想想也是,好歹比干坐家里面一分钱挣不到强嘛。所以就跑来写。结果写了几次还真中了标,挣到钱了。后来就经常来这里写啦,多少的也是个收入嘛。
笔者:那现在找到工作了没有?
Cmac:恩,现在找到了,但有空的话也还是会来这里写。一来是能赚到一些额外的收入,毕竟现在经济不怎么景气嘛,再来也不想让自己闲下来,觉得以后早晚都会用的到吧。还有就是经常看看别的写手怎么写的,有些不错的思想自己也可以吸收进来,对自己生活工作什么的都有好处吧。
笔者:恩,那好的,谢谢你参与我们这次采访,也希望你今后能够工作顺利。
Cmac:恩,不客气,也谢谢你们能够给我这次机会来介绍自己。也希望我们中国的网络写手能够闯出我们自己的一片天空。
据笔者所知,随着中小型企业的不断增多,像聘请cmac这样的网络写手来做软广告的方法在未来一段时间内也许会开始逐渐成为网络销售手段的主流,也衷心的希望在未来的某一天,中国的网络写手们能够像cmac所希望的那样,闯出一片自己的天空
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