google集中营: 2009

2009年4月8日星期三

Leverage Traffic for Your AdSense Site With Inbound links

What are Inbound Links?
Inbound link is a hypertext link pointing back to your AdSense site. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more inbound links to your AdSense site, the more votes it gets. The more votes your AdSense site it gets, the higher it ranks in SERP (Search Engine Results Page). Inbound links are valuable to your AdSense site.
How do You Find Inbound links to Your AdSense Site
You can track inbound links to your website using free tools that are available on the Internet. One of these tools is Search Engine Back Link Tracking Utility & Backlink Tracker Tool provided by Digital Point Solution. This is a completely free tool whereby anyone can use to check search engines for the number of back links to their sites. This tool is very useful for the search engine optimization. Get your free tool here: http://www.digitalpoint.com/tools/backlinks/
Link popularity check is another free tool that can help you to find how many inbound links to your AdSense site found on major search engines.
How Do You Build Your Inbound Link Naturally
Link building is an on going project for your AdSense site and you need a lot of effort and time to achieve good results. However, you should build your inbound link in a more natural way. It is not advisable to purchase links from link farm. Inbound links from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your AdSense site.
Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build inbound links to your AdSense site:
Submit your website to free/premium web directories.
Submit your articles to article directories and ezines.
Submit press release about your website & products.
Develop a good relationship with your website visitors and ask them to link to your site.
Make linking easy by providing the linking code.
Exchange links with other similar non-competitive websites.
Submit your website for reviews.
Participate in forum.
Give comment to other blogs.
Consider bartering for links.
Use link baiting technique.
These methods will help you to improve your link quality and popularity. It will help you to boost your AdSense site’s SERP rankings. Inbound link building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your AdSense site linking now to ensure a good search engine ranking in the future.

Directory Submission Strategies For Your AdSense Site

One of the best methods to get more traffic is with inbound links. One way to build inbound links to your website is by submitting your AdSense site information to the web directories. Website directories are directories that focus on compiling links to other websites and then categorizing them. There are many web directories on the Internet that will allow you to submit your AdSense site information.
Since there are so many web directories on the Internet, you need to spend most of your time submitting your AdSense site information manually. Alternatively, you can hire someone to do it for you. There are companies that offer web directory submission service at a very reasonable rate.
You Need A Good Plan
Before you start submitting your AdSense site to one of these web directories, you need to formulate a good plan in order to achieve best results. You should consider the following before you begin your submission:
You should study each directory and determine which category that is best fit your domain/sites. You can write a concise, accurate description of your AdSense site after careful research of your site’s category.
You need to procure a best description for your AdSense site in each category. You can mention your unique selling proposition in your AdSense site’s description. Please make sure there are no repeat keywords on the description.
You can suggest a new category to the owner of directory if you couldn’t find your desired specific category.
You may also use the paid or premium listings of a directory to get your AdSense site listed quickly. Some of the search engines measure link popularity in the quickness your site appears in a given high - pr directory.
You should verify your site manually after each submission. If your site is not listed in the given amount of time, you can resubmit it to the directory after 4 weeks.
You should keep track of your submissions dates, categories, descriptions, titles and so on.
You should always submit your domain name instead of a page.
Submit your AdSense site to over 100 web directories for free now.

2009年4月7日星期二

Increase Google Adsense Income with Simple but Effective Tweaks

As an experienced Adsense publisher, you know tons of Adsense Optimization tricks that will yeild maximum advertising revenue.
To quickly recap, you know by heart that wide rectangles perform better than banner formats, that Google Ad colors should blend with page background color, that section targeting serves more relevant ads, that border-less Ads convert best, that split testing helps you shortlist the best ad formats, that Google CSE is much better than Adsense for Search.. the list goes on and on.
But what’s the next step when you have experimented with all these Adsense tweaks but the CTRs and eCPM figures are stationary or aren’t moving north as you would like them to? Well, the simple solution is – some more optimization.
1. Turn Low Performing Units into Image Only Ads
Say you have a skyscraper in your sidebar or a leaderboard at the bottom of the page. It may exhibit a very poor CTR because it’s so out of sight and visitors often tend to miss the ad unit completely.
In that case, an alternative is to use Image Only Ads for that using – Image ads are generally CPM ads so you will generate revenue each time the ad makes an impression. Image ads are also effective in places where the visitors are Adsense publishers themselves and less likely to be interested in clicking your ads.
Use Google Adsense Sandbox to see image and Flash ads that are likely to appear on your web pages for visitors from different countries across the world.
2. Harness the Comments Section of Your Blog
When people read a blog, they’ll will first read / scan the main article and then they’ll jump to the comments section.
If they have a question or need more information about the product / service mentioned in the blog post, they’ll either leave a comment or will leave the site search for more resources.
That’s why an ad unit placed in the comment section would immensely help. The visitor is in a mood to search for extra information and the Adsense unit in the comments could have an ad for a product that might appeal to the visitor. The best place for place an ad unit their is immediately under the comment textarea box.
3. Don’t Use Adsense At All
Some Adsense publishers are shy of placing ads in prominent and visible locations on their site thinking that that ads might turn away visitors. So they will put ads in some corner hoping that visitors will still find them.
Think from the perspective of Adwords advertisers who are renting space on your blog with the hope of getting prospective customers. Why would they be willing to invest in your site (by buying ads) when they are not getting the expected returns. If you want advertisers to bid on your site, it is advisable that you place ads above the page fold else don’t use Adsene at all.
4. Sell Your Website to Adsense Advertisers using Channels
You can use Adsense channels to convince potential advertisers as to why they should advertise on your site.
When you create a custom channel in Adsense, edit the channel settings and allow Targeting. Then type a marketing pitch – tell your advertisers about your site, where the ads will appear and why should they advertise on your site. Believe me, this works.
5. When Nothing Works, Put One at the Top
Thanks to tabbed browsers like Firefox, IE or Opera – a horizontal ad unit placed at the top of your web page can perform quite well because visitors often notice the areas near the browser tabs.
Whether they are planning to exit your web page by pushing the close button of the current tab or cycling to another browser tab, chances are high that your ad near the tab bar will get noticed. See implementations at Statcounter and Digital Point forums.

6. Avoid Using Common Blog Words
As far as possible, do not use the common jargon like “feeds”, “RSS”, “blog”, “XML”, etc as that might result in RSS and blog related ads even when your website belongs to a different niche.
You can again use section targeting to suggest Adsense bots to ignore the blocks of text that have irrelevant words.
7. Pick Only High Paying Adsense Referrals
Adsense for Referrals can be a good source of revenue if you spend some time picking the best products that may be relevant to your audience. For instance, I pick products related to Software, Video and Internet for this blog and allow Adsense to pick the best product automatically.
Adsense referral payments can vary from few cents to couple of dollars. For example, a newsletter signup may fetch you 5 cents while if someone signs up for Lulu, you may get $10.
I recommend using referral products that give a high return – the conversion ratio may be low but the since the gain per conversion is very high, you will have more revenue overall. One conversion for a high paying referral is much better than several small referrals put together. You can also considering highlighting referrals with a custom FONT tag.

How can I get Google Adsense income?

As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site.
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better•The closer to the top of the page the better•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
If you don’t know where to start and you want to check out how I’ve incorporated the above ideas into of my website you can check it out below:
http://www.lmdby.cn/

New Adsense Ads Click to Display Google Search Results

I am spotting new Google Adsense units on our site and few other blogs. A bordered 300×250 px ad unit which has multiple links and a Google search box with no signs of Ads by Google!
The ad has 8 links in total, which will generate better income if each link is paying on a pay-per-click basis. These links are labeled with a title of “Popular Hobbies in India”. So it is definitely geo-targeted to my country and Popular Hobbies is a good general term to get everyone interested.
Note that all links start with “How to” article, a surefire headline idea that works and is often advocated by copywriters, as it signifies solid and useful information, which encourages the reader to click the link to read more about the topic.
Below it is a big Google Search box, which encourages users to search more if they do not like the suggested links. The Google logo is also branded “Google India”, further proof of geo-targeting to the visitors interests. The ad has a border to avoid any confusion with the site content and club all the ad content together.
So where do all these results click to? To a series of Google search results for the terms which provides useful information, and is loaded with more Adsense ads! Is this an ad for Google Search?
Maybe they are testing the new ad unit which resembles Google gadget ads or interactive widget ads which were noticed earlier. Google likes to keep testing new ad units like ads with favicons, no titles, titles in italics and no “Ads by Google” and interactive keywords, 2×2 units, multiple fonts etc. Do you like this ad unit idea?

2009年4月5日星期日

Google 能够对收入情况做出保证吗？

您可以通过 Google AdSense 获得多少收入，这一点取决于您每张网页的内容或您的用户输入的搜索字词，以及是否存在相关的 Google 广告；对于您所能获得的收入金额，Google 无法做出任何保证。

- How to Get Started with Google AdSense

If you’ve been looking for a way to make REAL money online, then it’s time for you to take a closer look at Google AdSense.Often underestimated, Google AdSense is just the program you need to begin producing cash profits 24/7 on the Internet.It’s true – and best of all Google AdSense can allow you to begin generating a sizeable income online with very minimal effort! That’s right, all you need to know are a few insider tips and secrets that are revealed in the “Making Sense of Google AdSense” ebook and you could have money flooding into your bank account quickly and easily.At Last! How Anyone – Including a Complete Internet Newbie – Can Earn Maximum Profits from Google AdSense is Revealed!Inside the “Making Sense of Google AdSense” ebook, you’ll find truckloads of never-before-revealed tricks, techniques and other information that you can begin using immediately to produce unprecedented profits with Google AdSense. Take a look at just some of what you will learn by reading this amazing ebook:

How to get the right AdSense ads for your page content – plus, how to ensure the highest click-thru rates!

The differences between the three AdSense options – and how to choose the right option for your site!

How AdSense really works – read this information and you’ll be an AdSense expert in no time … even if you have no prior Internet experience!

How to get started with AdSense – and be making huge profits in no time!

5 steps to AdSense success – follow these tips and you’ll be amazed at how easy it is to make big money with AdSense!

5 ways to find the best keywords for your site – you may be very surprised at what you read here!

How to squeeze the maximum amount of profits possible from Google AdSense – understanding the Google AdSense program is one thing, using it to its fullest potential is another ... discover everything that you need to make as much money as you can from AdSense here!

Never-before revealed success tips – plus, five things you should never do with AdSense.

How to use AdSense on a blog – and really send your online profits soaring!

How the AdSense formula works – see firsthand just how profitable AdSense can be for you!

How to get great content that will not only attract prospects but will get them to click on your ads – reading this is sure to put you on the fast track to sucess!

And much, much more!
Here is the Bottom Line on This Incredible Resource - The simple truth is: AdSense is filled with opportunity and true profit potential. Just consider this: only AdSense offers you the opportunity to earn a profit from a website without the hassle of selling a product!
And what about this: AdSense can be easy to setup and manage and will produce profits 24/7 – even while you are on vacation!
What could be better than that? And all you need to be able to take advantage of all of this is good advice and access to some easy-to-use insider information and tips … All you need is the “Making Sense of Google AdSense” ebook.
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You have probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is. Well, for one thing, its a one of the hottest new ways to make money online without having to do a whole lot. If youve read Robert Kiyosakis book, Rich Dad,Poor Dad, you know that passive income is the best kind of income to have.Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

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Thousands of marketers really are making substantial incomes from Google Adsense alone. In my special report, you'll discover... An inside look into how Google chooses the ads placed on your website (crucial to the moneymaking process).
3 reasons your website should be using Google Adsense (and nothing else) right now.
How to keep your competitors ads from showing up on your website.
How to let visitors search the web from your site (and profit while they do it)
The simple mathematical formula behind Adsense that makes you cash. (And makes some Google Adsense users up to $25,000.00 a month.)
The trick to creating a website Google will love (and will end up making you the most profits with).
How to format your ads to get the most clicks (and cash)!
Where to place your ads for maximum exposure (there's a technique to it).
5 tips to selecting super-keywords that bring in visitors that are ready to click.
2 rules to creating and finding quality content.
How to use Google's built-in features to track your results and formulate your game plan.
How to make sure you don't get in trouble with Google. (Many have!)
12 do's and don'ts for for your (long) journey with Google Adsense.
The secret to using RSS feeds and Blogs to maximize your Adsense dollars. And believe me, that´s far from all.

Google AdSense ads with other Alliance What is the difference?

SAN FRANCISCO - FRESH from a failed courtship with Microsoft, Yahoo on Thursday rushed into Google's arms in the hope an alliance will improve its sagging fortunes and quell a rebellion by stockholders.
Yahoo and Google announced a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo, said Google chief executive Eric Schmidt.

'The most entertaining conversations were those that took place in buildings that Yahoo owns in unknown and unfindable locations,' Mr Schmidt said during a conference call with analysts and reporters.
Google co-founder Larry Page and other executives arrived on bicycles for clandestine meetings in covert locations, Mr Schmidt added.
He said it was during the past few weeks that he and Yahoo chief executive Jerry Yang had 'serious conversations' and teams spent sleepless nights pulling together a deal inked on Thursday.
Google co-founder Serge Brin said it is 'very exciting' to be working with Yahoo and its founders David Filo and Yang, whose time as students at Stanford University overlapped that of Mr Brin and Mr Page.
'We share quite a history and culture,' Mr Brin said. 'It was David Filo and Jerry Yang that encouraged us to start a company that, in turn, became Google.' Mr Brin said a priority is ensuring that Yahoo remains 'a strong independent company'.
Yahoo hopes the alliance will appease stockholders angry that board members rejected Microsoft's bid, which offered an attractive premium on the market value.
Billionaire corporate raider Carl Icahn has been amassing Yahoo shares in a campaign to overthrow the Yahoo board for rejecting a Microsoft takeover.
'This agreement provides a source of funds to both deliver financial value to stockholders from search monetisation and to invest in our broader strategy,' said Yahoo president Sue Decker said.
The deal gives Yahoo 'the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed', Mr Schmidt said.
'This agreement will preserve the competitive and dynamic online advertising space.'
The deal also breaks down the wall between free instant messaging services offered by Yahoo and Google, meaning users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results but has the potential to expand to include display advertising.
The deal is limited to Yahoo web properties in the United States and Canada, but Google said there is potential to extend it to other parts of the world.
In a move evidently crafted to address anticipated anti-trust concerns, the agreement frees Yahoo to also display paid search results from other third parties and its own Panama ad platform.
While searching for a 'white knight' to save it from Microsoft's clutches, Yahoo tested using Google's AdSense for Search service for two weeks in April.
Microsoft offered to buy Yahoo for US$44.6 billion (S$61.6 billion) in stock and cash on Jan 31, but withdrew the offer on May 3, saying Yahoo refused to budge despite the software giant upping its bid to nearly 50 billion dollars.
The test showed that Google's methods generated more money than Yahoo's advertising platform.
Microsoft was enraged by the experiment and warned that a Yahoo-Google partnership raises anti-trust concerns because it would cover some 90 per cent of online advertising.
Microsoft has significantly ramped up its representation with US legislators and will fiercely fight an alliance by the top two players in the Internet search advertising market, according to Silicon Valley analyst Rob Enderle.
'They believe if Yahoo and Google do this, they can let loose the dogs of antitrust war on Google,' Mr Enderle said.
Google general counsel Kent Walker said the deal requires no regulatory approval but that the company will discuss it with regulators because it is so 'high profile'. -- AFP

Can I have AdSense and other Ads on my site simultaneously?

I've been reading your book Growing Your Business on Google but you did not answer one question I have. Is it kosher to present Google ads on your site AND present ads from Yahoo or anyone else? Do they insist on exclusivity or can you mix and match?
window.google_render_ad();
Dave's Answer:
You can present ads from both Google (via its AdSense program) and other ad networks on the same Web pages, but there's a very important nuance: you can't have any automatic contextual advertising on the same page.
Let me explain what I mean by contextual ads, however, to clarify this point.
The coolest thing about AdSense is that all you have to do is include their code snippet on your Web page and Google's engine automatically figures out what your page is about and shows the most contextually relevant advertising they can serve up. If you have a dozen pages about a dozen different topics, then you'll find that the ads just magically are always tailored to each page's topic.
Google calls this "content-targeted advertising" and the AdSense terms of service explicitly prohibit you from including any other content-targeted advertising on your pages:
"... You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s)..."
Fortunately, there are legit and safe ways to sidestep this limitation, though they're not as flexible as AdSense itself. For example, with the new Chitika MiniMall advertising, you can specify a canned set of keywords for the advert to be included as you copy and paste their code onto your page: arguably that's more accurate than letting a program guess what your page is about anyway, but it is acceptable as an additional advert. (See my article Where can I buy a Sony PSP USB cable? for an example of a page with both AdSense and a Chitika advert).
You can also include banner ads (like the BlogAds network) or other advertising. It's all acceptable to the Google team, as long as the other advertising system doesn't automatically scan your page and ascertain the best ads to display on-the-fly.
If you'd like to learn more about AdSense, I suggest you start at my popular tutorial Get Started with Google AdSense.

Google AdSense 个人识别码申请过程

什么是个人识别码？

为了能够获得 AdSense 帐户的付款，所有发布商都需要输入个人识别码。该号码打印在 4.5 x 6 英寸（11.4 x 15.2 厘米）的白色明信片上，并通过平邮方式邮递。要查看个人识别码邮件的外观，请访问个人识别码邮件的外观如何？

为什么需要个人识别码？

为了确认您的联系信息是否正确，并确保您能够收到付款，个人识别码必不可少。

我何时会收到个人识别码？

在您的帐户余额首次达到验证最低限额后的几天内，我们会打印您的个人识别码，并通过平邮方式邮寄给您。该号码通常在 2 至 4 周内寄达，但根据您所在的位置也可能需要更长时间。

我应在多长时间之内输入个人识别码？

从最初发放个人识别码之日算起，您有 6 个月的时间来输入该号码。如果您在 4 个月内没有输入该号码，我们将用免费的公益广告替代您网站的付费广告。如果 6 个月内您仍未输入验证码，您的帐户将被停用，未支付给您的收入也将退还给相应的广告客户。

如果没有收到个人识别码该怎么办？

如果您没有收到第一个个人识别码，还可以再申请两个替代号码。有关申请新号码的说明，请访问如何申请新的个人识别码？。

如果在 90 天内，您已经申请完了 3 个个人识别码，但一个也没收到，则请登录到您的帐户。您会在报告概述页上看到相应的说明，提示您接下来该怎么办。

转贴请注明『时尚网赚论坛』(http://www.sswzbbs.cn),谢谢合作! 原文地址：http://www.sswzbbs.cn/dispbbs_29_1317.html

Google AdSense PIN application process

Last week my brother went back to our hometown at Batu Pahat, Johor for the general election. And when he came back to Kuala Lumpur, he brought this.

This is an air mail from Google Adsense Support team for me. Inside the mail is my Google Adsense Personal Identification Number (PIN). I think for almost a year I have an Adsense account but I just received my Google Adsense PIN a few weeks ago. When I started taszara.com my Adsense is active generating a few cents for me, and now I am about to receive my payment.
I just want to know to all Adsense Bloggers, when you received your Google Adsense PIN?

A few simple steps to enable payment for Adsense account.

1. Log in to your Adsense account with the username and password that you created during the application process.
URL: http://www.google.com/adsense/

2. Select My Account tab and click Payment History

3. Click the Please Enter Your Pin. Scroll down and you will see this.

4. Enter your PIN

Thats all. You are done!

Tags: air mail, application process, bloggers, brother, general election, google, google adsense, hometown, johor, kuala lumpur, payment history, personal identification number, simple steps, www google com

2009年4月2日星期四

About Google Scholar

What is Google Scholar?
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.

Features of Google Scholar

Search diverse sources from one convenient place
Find papers, abstracts and citations
Locate the complete paper through your library or on the web
Learn about key papers in any area of research
How are articles ranked?
Google Scholar aims to sort articles the way researchers do, weighing the full text of each article, the author, the publication in which the article appears, and how often the piece has been cited in other scholarly literature. The most relevant results will always appear on the first page.

A note from the Google Scholar team
Please let us know if you have suggestions, questions or comments about Google Scholar. We recognize the debt we owe to all those in academia whose work has made Google itself a reality and we hope to make Google Scholar as useful to this community as possible. We believe everyone should have a chance to stand on the shoulders of giants.

Disturbing Facts About Google

Google are clearly gathering information about us but refuse to tell us why. It's nothing new to us, but while they cannot control normal SERPs, they do however control who is viewing what and when.

We run Google adverts in order to survive. Does this mean we shouldn't share the information below? If you know an alternative way to sustain costs please get in touch.

1. Google's immortal cookie:
Google was the first search engine to use a cookie that expires in 2038. This was at a time when federal websites were prohibited from using persistent cookies altogether. Now it's years later, and immortal cookies are commonplace among search engines ; Google set the standard because no one bothered to challenge them. This cookie places a unique ID number on your hard disk. Anytime you land on a Google page, you get a Google cookie if you don't already have one. If you have one, they read and record your unique ID number.

2. Google records everything they can:
For all searches they record the cookie ID, your Internet IP address, the time and date, your search terms, and your browser configuration. Increasingly, Google is customizing results based on your IP number. This is referred to in the industry as "IP delivery based on geolocation."

3. Google retains all data indefinitely:
Google has no data retention policies. There is evidence that they are able to easily access all the user information they collect and save.

4. Google won't say why they need this data:
Inquiries to Google about their privacy policies are ignored. When the New York Times (2002-11-28) asked Sergey Brin about whether Google ever gets subpoenaed for this information, he had no comment.

5. Google hires spooks:
Matt Cutts, a key Google engineer, used to work for the National Security Agency. Google wants to hire more people with security clearances, so that they can peddle their corporate assets to the spooks in Washington.

6. Google's toolbar is spyware:
With the advanced features enabled, Google's free toolbar for Explorer phones home with every page you surf, and yes, it reads your cookie too. Their privacy policy confesses this, but that's only because Alexa lost a class-action lawsuit when their toolbar did the same thing, and their privacy policy failed to explain this. Worse yet, Google's toolbar updates to new versions quietly, and without asking. This means that if you have the toolbar installed, Google essentially has complete access to your hard disk every time you connect to Google (which is many times a day). Most software vendors, and even Microsoft, ask if you'd like an updated version. But not Google. Any software that updates automatically presents a massive security risk.

7. Google's cache copy is illegal:
Judging from Ninth Circuit precedent on the application of U.S. copyright laws to the Internet, Google's cache copy appears to be illegal. The only way a webmaster can avoid having his site cached on Google is to put a "noarchive" meta in the header of every page on his site. Surfers like the cache, but webmasters don't. Many webmasters have deleted questionable material from their sites, only to discover later that the problem pages live merrily on in Google's cache. The cache copy should be "opt-in" for webmasters, not "opt-out."

8. Google is not your friend:
By now Google enjoys a 75 percent monopoly for all external referrals to most websites. Webmasters cannot avoid seeking Google's approval these days, assuming they want to increase traffic to their site. If they try to take advantage of some of the known weaknesses in Google's semi-secret algorithms, they may find themselves penalized by Google, and their traffic disappears. There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccountable. Most of the time Google doesn't even answer email from webmasters.

9. Google is a privacy time bomb:
With 200 million searches per day, most from outside the U.S., Google amounts to a privacy disaster waiting to happen. Those newly-commissioned data-mining bureaucrats in Washington can only dream about the sort of slick efficiency that Google has already achieved.

google-watch

2009年3月31日星期二

AdSense Expandable Ads For Increased Interaction

Has anyone seen expandable ads on their sites?
Expandable ads are
- rich media media ads that can expand beyond the original size of the ad unit - priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis - available only if you are located in North America or Europe; added the AdSense code directly into your site's source code; and enabled image ads
I look forward to seeing how this will actually work, and more importantly contribute to the bottomline
https://www.google.com/adsense/support/bin/topic.py?topic=19440&sourceid=aso&subid=ww-en-et-asblog_2009-03-04&medium=link

Google Checkout Fees Now Identical to PayPal

Google Checkout will increase their fees to the EXACT same structure as PayPal, beginning May 5, 2009:
http://checkout.google.com/seller/fees.html
for reference, here are PayPal's fees:
https://www.paypal.com/cgi-bin/webscr?cmd=_display-receiving-fees-outside&countries=
Interestingly, since PayPal offers an eCheck option, limited to $5 per transaction, max, customers spending over about $250 by eCheck make PayPal the cheaper option for the vendor.
And the Google-waived fees for related AdWords spends are now totally gone.

Google to Make AdSense Ads More "Interesting"

We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest ?say sports, gardening, cars, pets ?with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

Mozilla Contemplates a Future Without Google

Google also shows up all over the balance sheet of Mozilla, creator of the Firefox browser and other software. Under an agreement between the two, Google's search engine enjoys a default position on the toolbar of Firefox, the second-most-used Web browser after Microsoft's (MSFT) Internet Explorer. (...) How much longer this pairing can last has been called into question since September, when Google introduced its own Web browser, Chrome. The prospect that Google may not re-up the three-year contract set to expire in 2011 has Mozilla considering other search partnerships and ways to generate revenue."

2009年3月29日星期日

Google Alert - duke basketball

Google News Alert for: duke basketball
ISU women's basketball: Cyclones overcome slow start to lead at ...DesMoinesRegister.com - Des Moines,IA,USAIowa State overcame an early eight-point deficit to take a 38-36 halftime lead on Michigan State tonight in its Sweet 16 game of the NCAA women's basketball ...See all stories on this topic
Who's next at UK? Two Big Ten names discussedUSA Today - USAThis season's team finished 23-12, falling to Duke in the second round of the NCAA Tournament. The (Louisville) Courier-Journal is owned by Gannett, ...See all stories on this topic

MLive.com Louisville coach Rick Pitino puts MSU basketball program in ...MLive.com - MI,USAI don't hear Coach K's (Duke coach Mike Krzyzewski) name being named for Kentucky, all these other jobs. Maybe they think he's a little secure -- wouldn't ...See all stories on this topic

New York Times 30 Seconds With Christian Laettner Making Up for Lost TimeNew York Times - United StatesBecause as long as the NCAA is around and Duke basketball is around, it's going to be there. It's just a great feeling to be embedded in people's history of ...See all stories on this topic
David Moulton: Staying at Florida right move for DonovanNaples Daily News - Naples,FL,USAThey did not start basketball at their respective schools, but close. Florida had a moment in the sun (1994 Final Four), as did Duke (lost in the 1978 title ...See all stories on this topic

Boston Globe Dream of Fields: WinBoston Globe - United States(Winslow Townson/Associated Press) By Michael Vega On the basketball court, when a player is defined as a "baller," it speaks to his street cred. ...See all stories on this topic
Loss disappoints Coach K ... 'for the team'Greensboro News Record - Greensboro,NC,USABy MIKE SHALIN BOSTON -- Mike Krzyzewski wanted to make one thing perfectly clear after his Duke basketball team was eliminated from the NCAA tournament ...See all stories on this topic
Spartans are eager to keep playingThe Detroit News - Detroit,MI,USAMotivation was easy for the Michigan State women's basketball team in the second round. Michigan State was playing a No. 1 seed (Duke) in the NCAA ...See all stories on this topic
Michigan State doesn't dwell long on win over DukeSan Francisco Chronicle - CA, USA... but in order to play our best basketball in the future, we had to lose that victory the very next day." The Spartans' 63-49 win over top-seeded Duke on ...See all stories on this topic
Google Blogs Alert for: duke basketball
Birthdays and Basketball gothinking.netBy gothinking.net Birthdays and Basketball. by gothinking.net on March 29, 2009. Duke Anyone who knows me at every knows that I am a College Basketball junkie. I'm trusty mostly it comes from being dropped and upraised in Kentucky. ...gothinking.net - http://gothinking.net/
Devils Illustrated - Quarterbacks highlight Duke gridiron scrimmageBy Duke Sports Information DevilsIllustrated.com: Complete football, basketball, baseball and recruiting coverage and breaking news of the Duke University Blue Devils. ... Duke Blue Devils NCAA 2009 Men's Basketball White Sweet 16 T-shirt ...Duke Blue Devils Basketball:... - http://duke.rivals.com/
College/Pro Basketball: 2009 NCAA Tournament Elite Eight Previews ...By SportsRatings Round of 32 teams(6): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21, LSU+14, Maryland+17; Wins vs. Sweet 16 teams(4): @Michigan State+35, @Duke+14, Duke+8, =Gonzaga+21; Wins vs. Elite 8 teams(1): @Michigan State+35 ...College/Pro Basketball - http://sportsratings.typepad.com/
Tony at the yard: McDonald's All American MadnessBy Tony Seber Why do Duke and North Carolina get so many McDonald's All-Americans? Both schools recruit well and have respected programs run by legendary coaches. In basketball, most top recruits commit before their senior year. ...Tony at the yard - http://tonyattheyard.blogspot.com/
Shaky Pitt in Trouble Vs. Nova Basketball'Nova's entering the game on a roll, off blowouts of both UCLA and Duke. The Wildcats get to the foul line more often than Pitt, which will be a key to the game, and shoots much better from the stripe. ...Daily NCAA - http://dailyncaa.com/

Google Alert - fantasy basketball

Google News Alert for: fantasy basketball
Billy Gillispie's dream job was more of a nightmareFort Worth Star Telegram - Fort Worth,TX,USAThe basketball expectations at Kentucky border on fantasy. Rupp won four NCAA championships. In the 50 years since Rupp's last one, the Wildcats have won ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USACaron Butler (hamstring) and Gilbert Arenas (knee) will both be in the Wizards starting lineup against the Pistons on Saturday. ...See all stories on this topic
Players have real-life issues, inside fantasy worldSalt Lake Tribune - United StatesBy Kurt Kragthorpe In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAPistons coach Michael Curry expects Allen Iverson (back) to return on either Sunday or Tuesday. AI didn't seem so certain on Saturday, admitting that he is ...See all stories on this topic

Washington Post Mike James Done For SeasonWashington Post - United StatesFantasy basketball is fun isn't it? It's like one of those haunted house movies. Who's going to be the last Wizard standing? Will Grunfeld now attempt to ...See all stories on this topic
Fantasy Basketball Breaking NewsRotoworld.com - USAHilton Armstrong started at power forward against the Knicks on Friday but had just six points, three rebounds, two steals and no blocks, limited to 17 ...See all stories on this topic
Google Blogs Alert for: fantasy basketball
Marcus Camby Ankle Injury Update : Expert FantasyBy Stephen Kersey As far as fantasy basketball centers are concerned, Camby is near the top of the list. His ability to rebound, block shots and shoot quality percentages from the field and the line makes him invaluable. If Camby misses the rest of the ...Expert Fantasy - http://www.everyjoe.com/expertfantasy/
How do I email yahoo fantasy sports? SportsBy Sports My brother is doing fantasy basketball and he is in 1st place. He has great players, but he isnt commish. What commish did was he dropped all his good players.Sports - http://sports.chexmedia.com/
Arenas' comeback spoiled buhaybasketball.comBy Ongai Fantasy Basketball Rant on Arenas: Gilbert Arenas comeback. Me and Mr. Arenas have been close for the past two years mainly because he has been stuck in my bench for that long and if you think about it I had him since 2007 and it's ...buhaybasketball.com - http://buhaybasketball.com/
Players have real-life issues, inside fantasy world - Salt Lake ...By By Kurt Kragthorpe Tribune Columnist In much the same way as some kindergartners believe their teacher lives at the school, we tend to view pro basketball players strictly as trained performers who should show up at 7 o'clock every night and play their best, regardless of ...Utah Jazz - http://www.sltrib.com/jazz/
Louisville dominates Arizona in 103-64 victoryBy Eddie Lewis Arizona's Jordan Hill, center, looks to pass against Louisville defense during the first half of an NCAA Midwest regional men's college basketball tournament semifinal game Friday, March 27, 2009, in Indianapolis. ...The Fantasy Addicts - http://www.thefantasyaddicts.com/

Google Alert - philippine basketball association

Google News Alert for: philippine basketball association
3rd FMVL, 8th FWVL tournaments kick offArab Times - Kuwait... Volleyball League (FMVL) Goodwill Games Conference was officiated by Basketball Association of the Philippines (BAP) with Commissioner Demos Arienda . ...See all stories on this topic

Seattle Times Sideline Chatter John Deere is up for the lifetime achievement awardSeattle Times - United StatesSo, did anybody else have Oregon State (16-17) in their Last Pac-10 Basketball Team Alive office pool? • Jeff Schultz of the Atlanta Journal-Constitution, ...See all stories on this topic
Google Blogs Alert for: philippine basketball association
GMANews.TV - PBA stint eyed for Olympic-seeking 'Gilas Pilipinas ...The Philippine Basketball Association (PBA) will discuss the possibility of allowing the Smart Gilas Pilipinas team composed of collegiate stars to play in the pro league as part of its preparations for a crack at the 2012 Olympics.GMA News.tv - http://www.gmanews.tv/
Philippine Breaking News (Everyday Updates)By chris WHEN Renzar Henry Ayo Asilum was five years old, he underwent his first-ever formal training with former Metropolitan Basketball Association (MBA) Davao Eagles coach Francis Rodriguez. It was eight years ago. ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews
Who's going to stop San Miguel? - Philippine Basketball ...Former two-time Most Valuable Player (MVP) Danny Ildefonso missed the previous Philippine Cup due to knee and ankle injuries, while point guard Mike Cortez went down with an ACL (anterior cruciate ligament) injury. ...Philippine Basketball Association... - http://www.ngetstudio.com/
Philippine Breaking News (Everyday Updates)By chris Dr. Calleja or HB as we fondly call him, is a past president of the Philippine Medical Association, Philippine Heart Association, and Philippine College of Physicians; and the founding director of the St. Luke's Heart Institute. ..... Two basketball stands were moved to a corner away from camera range to make way for a stage that jutted out from the proscenium. Signs around the stage declared that this was talent-contest time, while in the bleachers and on the balcony ...Philippine Breaking News (Everyday... - http://www.bloggen.be/philippinenews

Google Alert - ncaa basketball brackets 2009

Google News Alert for: ncaa basketball brackets 2009

Boston Globe Reynolds, 'Nova nick Pitt 78-76 in East RegionBoston Globe - United States... Tyrell Biggs (5) in the second half during a men's NCAA tournament regional championship college basketball game in Boston, Saturday, March 28, 2009. ...See all stories on this topic
Basketball fans stayed home in 2009The Tennessean - Nashville,TN,USABy Maurice Patton • THE TENNESSEAN • March 26, 2009 The good news is that college basketball fans in Tennessee had lots of room to stretch out and plenty of ...See all stories on this topic
The Lone Villanova Championship, 25 Years LaterBleacher Report - San Francisco,CA,USAby Stephen C (Scribe) Almost 25 years ago, college basketball saw one of the greatest upsets of all time. The Villanova Wildcats stormed through the NCAA ...See all stories on this topic

Sports-Odds.com Villanova vs Pittsburgh NCAA Bracket Predictions Elite 8Sports-Odds.com - Jacksonville,FL,USAThe 2009 NCAA Men's Basketball Championship will also be played at Ford Field on April 6th 2009. Tonight when these cross-state rivals meet, it will be the ...See all stories on this topic
Google Blogs Alert for: ncaa basketball brackets 2009
2009 NCAA Basketball Tournament Pool: Saturday's Elite 8 RecapBy Steve THE PERFECT BRACKET: How many NCAA brackets would I have to fill out to cover every possible combination? It seems like everyone loves March Madness, especially betting in the office pool. Of course, the only way to assure victory is by ...2009 NCAA Basketball Tournament Pool - http://ncaatourneypool.blogspot.com/
scottie reynolds:Villanova's Scottie Reynolds Video Destroying ...scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater. Mar 29th, 2009. by . scottie reynolds:Villanova's Scottie Reynolds Video Destroying Many Office Brackets With The Buzzer Beater ... Tagged: 1987 in Huntsville · 1987) is an American college basketball player. The Herndon · 2009 ... Villanova guard Scottie Reynolds (1) goes up for the winning basket against Pittsburgh's Gilbert Brown in the second half during a men's ...Live blood - http://sangreviva.com/
KUsports.com Top-seeded UConn outlasts Missouri 82-75By The Associated Press Connecticut's Kemba Walker (15) scores as Missouri's DeMarre Carroll (1) defends during the first half of a men's NCAA college basketball tournament regional final in Glendale, Ariz., Saturday, March 28, 2009. Advertisement. Feature. 2009 Bracket Challenge. Get yer bracket on! Browse all brackets, check out out KUsports.com staff brackets, and check to see how your bracket's holding up after each match up is complete. Glendale, Ariz. — Connecticut is making another trip ...KUsports.com stories: Men's Basketball - http://www2.kusports.com/news/mens_basketball/
Obama's women's bracket Viva Ron MexicoBy Tim Mar 28 2009 ... Brennan is also upset that Obama just called it the "NCAA Tournament", and not the "men's NCAA Tournament." Look, most of America just calls it "the Tournament," because it's the only college basketball tournament that 99% of Americans care about. Is there an office in America that has a women's bracket? I'm guessing The National Organization for Women doesn't even have an office pool for the ladies. So then why is our President a dick for not doing a ...Viva Ron Mexico - http://www.ronmex.com/
GOP mocks Obama on NCAA brackets, Leno Political blogBy admin Filed under: Uncategorized — March 28, 2009 @ 10:00 pm. Senate Republicans have found new fodder for bashing the White House: President Obamas NCAA brackets and his visit to the Tonight Show. "He even has time to fill out his NCAA basketball bracket, a healthy thing to do in my opinion," Senate GOP Conference Chairman Lamar Alexander told reporters today. (Obama has Alexanders home state teams Tennessee and Memphis both advancing). Senate Republicans on Thursday morning ...

2009年3月27日星期五

Google Adsense: When Do I Get Paid Using Google Adsense?

Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.

Word Count 177

Google Adwords Editor 7.0.0 Update Available

Google Adwords Editor update 7.0.0 is available for download now.

Google Adwords Editor 7.0.0

I don’t know what improvements have been added yet, but will report those I discover.

Update 12-17-08: For more information about specific improvements found in Adwords Editor 7.0 including keyword Quality Scores and First Page Bid estimates visit the Adwords Editor Forum.

Website Navigation, Bottom Navigation, & SEO

So, are you all set on your navigation? Top, left, both? Maybe even right (against my better judgement). And do you have the navigation links all mapped out? Home, about, services, contact, products, blog, etc. Well then, you are almost done…almost.

Navigation does play a part in your search engine optimization efforts. The search engines do check the navigation. They like to see where the tabs point, how to find your pages, what pages are top-level, etc. However, if you design the navigation tabs as images, then you may run into a problem.

I understand. You want your navigation tabs to be pretty, artsy, cool. I get it. You don’t want to use some basic font and same old boring tabs. I feel your pain. However, here’s the deal. If your navigation tabs are images and not html, then the search engine bots won’t see them.

First, let me mention the fact that there are some very fancy websites out on the world wide web that have html navigation tabs that look as pretty as image navigation tabs. They are so good you may not have even noticed. HTML has come a long way, baby. You can have nice looking navigation without using image design.

But if you are still not convince or not that talented with html, you are not sunk yet. Go ahead and design you navigation any way you want. There is a fix for this issue.

After you are done designing your navigation, you are going to need to add html text navigation to the bottom of your web pages. I’m sure you’ve seen this before. Links at the bottom of the website that repeat the top or side navigation. The reason you need to add this navigation at the bottom is so that there will be navigation for the search engine spiders to see. They won’t see the image navigation so present them with html navigation at the bottom. They can work with this.

One thing is very important. Make sure you include ALL of your navigation at the bottom of the page. Don’t forget any. The spiders want to see your pages just as much as the users. So don’t forget anything.

Also, in the rare case that images have difficulty loading for some unforeseen reason, the user will have the backup navigation at the bottom of your website in order to find your pages. Good for the user and the search engines.

So, if you’re not afraid of html, us it to design your navigation. If you are afraid of html, design your tabs the way you want, but include regular html navigation at the bottom of your web pages.

Mapping Out Your Website for SEO Keywords

Remember way back when we discussed Information Architecture (IA)? I told you this would be the road map for your web site. I told you it was going to be important for SEO. Here is why.

You are now going to choose which pages on your web site (using your IA) are going to be optimized for which keywords. However, I want to make one quick suggestion before you start…

Take your newly formed keyword list and Group your keywords into themes. For example if you sell team sports jerseys, you can break your keywords down by sports…

Baseball jerseys, custom baseball jerseys, baseball jersey store
Eagles Football jerseys, official NFL football jersey
German soccer jerseys, soccer jerseys France.
So when you decide you want to have a page just for football jerseys, you can optimize that web page for your football jersey keywords. Use your IA as guide to creating web pages and the keywords to use for optimization.

Once you have this all planned (mapped out) you can then decide on things like page names, content, and tags. More to come on that… Go Eagles!

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